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What is competitive intelligence?

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Competitive intelligence is a complex field in market research. This presentation breaks it down bit by bit and gives a comprehensive review of this highly demanded business service.

Published in: Business, Economy & Finance
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What is competitive intelligence?

  1. 1. Competitive Intelligence
  2. 2. Understand Markets Increase sales Adjust or Change Marketing Efforts Discover Strengths & Weakness Quickly Why Use Competitive Intelligence?
  3. 3. Telecom Market
  4. 4. Defense & HLS Markets
  5. 5. Clean-Tech Market
  6. 6. Additional Verticals & Industries
  7. 7. Services & Products o Market Analysis o Competitors’ Profiles o Due Diligence o Country Reports o Social Media Analysis o Quick Queries o Monthly Newsletters o Technological Benchmarking o Product Briefs o Best Practice Research o Competitive Environment Analysis
  8. 8. Business Understanding Foreign Languages Info- Graphics Technological Understanding Tailor-made Products What is Needed to Provide C.I.?
  9. 9. Data Sources Agreements with International Research Companies Deep Web Search Publications in the Local & International Press Data Bases: Finance, Bio-Tech, Global Tenders Government Reports & Statistics B2B Interviews
  10. 10. Size of market ($) Market Trends & Trajectories Eco-System & Value Chain Milestones of Development Market Analysis - Main Questions (I): 7% 9% 35% 30% 19%
  11. 11. Eco-System & Value Chain Manufacturer Distributor Retailer Consumer
  12. 12. 1997 Prototype 1998-1999 Series I 1999-2001 Series II 2002-2008 Series III 2008 > Product B Product A Milestones of Development
  13. 13. Dominant Solutions, Products & Technologies Geographies Leading Players Current projects Regulation Market Analysis - Main Questions (II):
  14. 14. Competitor Profile Company Overview Ownership Activity & Projects Partnerships Annual/Quarterly Results Analysis Income Statements Analysis Balance Sheet Analysis (Current Ratio, Financial Leverage)
  15. 15. Due Diligence Close Business Relationships Ownerships Financial Analysis Principles & Organizational Structure Previous Positions (Government, Private)
  16. 16. Competitor Profile: Investments 2006 2008 2010 2010-20122005 Initial Investment ~ $1M 20% stake sold $0.35M Investment Round $2.4 M Investment Round $5.6 M R&D Award $1 M Equipment Sales ~ $1.5 M 2009
  17. 17. Competitor Profile: Structure Opcon AB Renewable Energy OES - Opcon Energy Systems OBE - Opcon Bioenergy SRM - Svenska Rotor Maskiner Saxlund GmbH Saxlund Ltd. Engine Efficiency SEM - Svenska Elektromagneter OTS - Opcon Technology Suzhou Co. Ltd.
  18. 18. Social Media Research What is social media analysis and how can it be used? Planning of targeted marketing actions Identification of core audiences influencing salesSales Prediction 123
  19. 19. Seasonal consumption, seasonal discussions - 500 1,000 1,500 2,000 2,500 3,000 3,500 0 1000 2000 3000 4000 5000 6000 Sales(thousandsofNIS) Numberofmonthlydiscussions ‫גולשים‬ ‫תוכן‬ ‫ש‬ ‫באלפי‬ ‫הגלידות‬ ‫שוק‬ ‫מכירות‬"‫ח‬ Ice-cream sales (thousand ofUser Online discussions on Ice-cream vs. Ice-cream sales Correlation 0.82
  20. 20. Pension rises constant interest 0 50 100 150 200 250 300 350 400 450 500 Dailynumberiddiscussions Number of conversations over a year (forums, blogs, social net.) Vivid rise in number of pension conversations, influenced by rising media attention
  21. 21. The Challenge of Attention Infographics
  22. 22. 2014 All Rights Reserved +972-50-2601026 info@meidata.com www.meidata.com

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