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Show Me the Green competition submission, Our fictional company proposing green urban design concepts for the city of Mississauga

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  • Pedestrians move freely without the inconvenience of dealing with automobile conflict or noises Socially, Mississauga is rapidly becoming one of the most diverse cities in the world with over 50% of its population foreign born.As Downtown makes the shift to more sustainable land use patterns and achieves a greater mix and proximity of daily life aciviies—living, working, shopping, culture, recreaion, entertainment, food, theatres and leisure, it will become more self-sufficient through the overlap of A key theme is flexibility, ariculaing a clear vision which conveys broad themes and outcomes but remains flexible in interpretaion to allow for the market dynamic and for inevitable changes to occur over ime.
  • Marketing strategy: Enriches citizensMonetization: No cost to lease art
  • Mississauga’s competitive advantage and reputation as a forward looking community.more urban future Downtown offers a unique opportunity to leverage the diversity and energy of Mississauga's remarkably diverse populaion base to create a place that is disincively of this communityThis will entail a Downtown that will be walkable and human-scaled with juxtaposiions and surprises, arts and culture, grit and polish, rich in informaion, convenient, simulaing, flexible, wired, innovaive, producive, universally accessible, sensual, and able to do more things in less space and thus, conserving our parks and greenery
  • 23 million visitors annually. Highway 403 was an addiional catalyst for Downtown along with substanial public investments in City Hall, the Central Library, YMCA, Living Arts Centre, Transit Terminal and new infrastructure including the proposed revitalizaion of the Civic Square, new parks and public streets.
  • Walkabe distances, easy access to transportation or pit stopsDiverse selection of entertainment and retailSquare one, playdium, the ymca, city centre, library
  • Needs Private and public investment to create • Organize the downtown into unique districts with a specific focus and character;• Direct desired land uses (office/employment) in key locaions and districts; • Establish a high quality public realm with regard to securing human comfort (sun, wind)• Link this district to existing public and private investment & surrounding neighbourhoods; The overall Framework Plan builds upon and refines the work of “OPA20” and establishes a clear foundaional structure for Downtown made up of a network of streets and blocks, the integraion of new transit, an expanded public realm of parks, squares and trails including city-wide and regional linkages and elements of community infrastructure needed to support an expanded Downtown populaion. It provides a key focus on place-making with quality public spaces and lays the framework within which individual building projects will contribute to a greater downtown as a whole.
  • Entertainment: upbeat themeCoffee shops and Lounges, night clubs, barsHigh-end salons and spas, Culturaly diverse restaurants Bowling, scooters, ice rinksClose to square one, playdium, and sheridan college, utm down burnhamthorpeFamily: homey inner-circle themeNeighbourhood oriented retailUnique and specialized food and retail options, bridal stores, highend toy storesFast food, snack shops, bakeriesUpperscale home decorFamily services: Day care, dry cleaningChuckecheeze/ lazer questflouristsKayla park and Fairview school + residential area
  • ATTRACTING VISTORS’ RESIDENTS Stimulates the retail environment, promotes commerceHack mississauga allows for innovative ideas for mississauga information technology initiatives. Helps for transit systems, charities, etc... Group yoga, family night movies for residents
  • System already being used in singapore,japan and hongkongGet retailers on boardEncourages and stimulates publicand private investment to develop as more individuals can Helping to increase demand
  • Marketing strategy: Advertise events in the cityMonetization: Make money off selling ads
  • Marketing strategy: Enriches citizensMonetization: No cost to lease art
  • What is it: QR codes are: (insert definition)Tourists are able to scan the code with their smart phone and obtain information about various mississauga related upcoming events, attractions, etc..Links to twitter,facebook, websites, application downloads. Benefits:Encourages interactivity with the public, can control information, personality and brand of mississauga to the public, more data mining for the city The public have a constant & free update Costs: only the cost of advertising it upon various locations. QR generation is free.
  • Marketing strategy: Enriches citizensMonetization: No cost to lease art
  • What?Individuals can rent a bike from one location and drop them off at another rental machine in another location conveniently Can be membership based or per use charged.Hamilton planning to implementBenefits:Encourage exploration of the city, making good use of bike paths, encouraging less emissions by using a bicycle over an automobileEmployers encouraging employees to bike to work, ppl can bike to schoolCost:Dublin City Council is planning to charge €10 a year to join, with the first half an hour of rental free and very reasonable rates thereafter. Visitors to Dublin will be encouraged to rent a bike at a very attractive reduced fee.In the meantime, Toronto's bid to start an 80-station bike share downtown has hit a number of roadblocks. While the city has backed a $4.8-million loan to Bixi, it required that 1,000 members sign up and that the company land $600,000 in sponsorships.The deadline is Nov. 30 and so far, just over 400 people have bought a yearly $95 membership.The prices are reasonable — €10 for a 7-day subscription — the first 30 minutes are always free, then it’s €0,50 for the next 30 mins and €3,00 for every additional hour.
  • Marketing strategy: open-air experience, half outdoor/half indoor for winterMonetization: partially developed – saves/makes money – increases utility
  • Marketing strategy: More foot traffic – easy to exploreMonetization: increased rent for top floors
  • What:Adopt parking strategies that support urban design excellence, foster economic growth and implement transportaion demand management; andA parking terminal in square one, above and bellow ground single complex (paid parking)At entrance a board will show how many parking spots are unoccupied on each levelThe parkings spots individually house an LED light that is green when unoccupied and red when it is. Allows drivers to tell where to park easier and fasterBenefit:Saves time, space, carbon emissions from idling Cost:
  • Marketing strategy: Increases visitorsMonetization: Charge based on district
  • Marketing strategy: Brand the district as High-Life MississaugaMonetization: Charge a premium fee for high-end retailers
  • Marketing strategy: Workspaces and ConferencesMonetization: Rented on a daily, weekly, or monthly basis
  • Marketing strategy: Enriches citizensMonetization: No cost to lease art• Celebrate and provide opportunities to showcase the city’s cultural diversity and arts initiatives;
  • Marketing strategy: Attracts people – gives them something to doMonetization: Bands play for free
  • There are two types of Low-E glass hard coated and soft coated. Hard coated is more durable and easier to install than soft coated Low-E glass but has a lower insulating performance compared to soft coated Low-E glass (Carter, 2011). Soft coated Low-E glass is more fragile and can oxidize when exposed to moisture. This makes soft coated Low-E glass more expensive to install and maintain but it has a higher insulating performance compared to hard coated Low-E glass (Carter, 2011).
  • These systems are inefficient because majority of the warm and cool air is lost through the ventilation and they take longer to circulate the air throughout the building (EERE, 2011)Radiant heating is similar to when you place your hand over a hot stove. The warm feeling of heat in your hands is caused by radiant energy being released from the stove. The same effect is true when you walk through the frozen food section of a supermarket. The cooler air escaped from the freezers and cools that section of the store. Hydronic radiant systems use water in tubes that are mounted in panels that are installed into walls, ceilings and floors. North Cariboo Community College is a new 4,396m2 applied academic and research facility located in Quesnel, BC. Designed by Larry McFarland Architects and Stantec Consulting, the College is aiming for LEED Gold Certification.- 66% savings in energy consumption compared to a standard building.
  • Buying the plants, labour
  • Smg Presentation

    1. 1.
    2. 2. Executive Summary<br />Economics<br />30,000 residents and 20,000 jobs<br />Over 60 of the Fortune 500 base their Global or Canadian Head Offices in Mississauga.<br />Demographics<br />The city has one of the largest cluster of ethnic groups in Ontario and Canada.<br />Socio Cultural<br /><ul><li>rapidly becoming one of the most diverse cities in the world with over 50% of its population foreign born.</li></ul>Stakeholders<br />Residents, Retailers, Current <br />Major Players<br />City of Mississauga, LEED, Private and Public Investor, Property Developers<br />
    3. 3. City Design Magazines<br />Thoroughly researched several magazines on architecture and city planning<br />
    4. 4. Video<br />
    5. 5. Business Overview<br /> The Envision Team provides focused expertise on a range of issues related to sustainable building and innovative City-scape design.<br />Our goal is to redesign Downtown 21 to be:<br /><ul><li>Sustainable
    6. 6. Create community
    7. 7. integrate technology
    8. 8. Drawing on Mississauga’s diverse cultural and economic background </li></li></ul><li>Main Street District<br /> <br />The focus of Urban Innovation is the Main Street District:<br /><ul><li>Vibrance, hustle and bustle intertwined with distinct sense of community
    9. 9. Attractive retail options, versatile and flexible working & social space
    10. 10. Streets optimized for walking and cycling
    11. 11. Engineered with High-order transit in mind
    12. 12. Showcases of cultural diversity and art initiatives
    13. 13. premier urban destination for future office, employment and economy growth </li></li></ul><li>Main StreetThe Attraction<br />Whats the appeal<br /><ul><li>Mississauga Hospitality
    14. 14. Existing infrastructures
    15. 15. Diversity in the environment
    16. 16. Nature and urban sprawl harmony
    17. 17. Mix of specialized retailer boutiques
    18. 18. Convenient routes of transportation</li></li></ul><li> District Division<br />
    19. 19. Quality Public Space Making<br /> Entertainment District<br /><ul><li>Nightclubs
    20. 20. Sports Bars/lounges
    21. 21. Specialized boutiques
    22. 22. High-end restaurants</li></ul>Family District<br /><ul><li>Unique clothing boutiques
    23. 23. Family entertainment options
    24. 24. Family restaurants
    25. 25. Farmers market, grocery store</li></li></ul><li>Events<br />Mississauga is great for cultural and Patriotic holiday celebrations and showcases<br />Carassauga, bread and honey festival, Canada Day etc.<br />Greater emphasis on Downtown Core specific events:<br /><ul><li>National Holiday Celebrations + Fire works
    26. 26. Family day, New years, Fathers Day, Mothers Day, Thanksgiving
    27. 27. Multi-Cultural Shows, Concerts, Contests, Festivals
    28. 28. Celebration of local art
    29. 29. Marathons
    30. 30. Hack-a-thon: Hack Mississauga
    31. 31. Similar to Dundas square, Main street should have a weekly schedule of events</li></ul>  In main district available locations, Versatile land use is Key<br />
    32. 32. Innovations<br />
    33. 33. Loyalty Card System<br />What is it?<br /><ul><li>Using transit money card in retail
    34. 34. offering tickets to events, discount food & retail packages</li></ul>Benefits:<br /><ul><li>used in the retail locations in Main Street Mississauga.
    35. 35. encourages consistent/repeat purchasing in the main street retail area
    36. 36. offers the city of Mississauga data mining opportunities in keeping track of consumer habits in the downtown core. similar to Amex</li></ul>Costs:<br /><ul><li>installing Presto tap machines inside retail locations can prove to accumulate costs</li></ul> <br />
    37. 37. Touch Screen Kiosks <br />What is it?<br /><ul><li>large touch screens updating passers by of current activities going on in Mississauga
    38. 38. screen allows for a menu for tourists and locals to view local maps, search in categories of food, entertainment, shopping. Purchase tickets, search Mississauga website, twitter and relevant RSS feeds. </li></ul>Benefits:<br /><ul><li>Up-to-date relevant information, encouraging exploration and promoting events </li></li></ul><li>LCD Screens<br />LCD Screens display information on the latest events happening in Downtown 21<br />
    39. 39. Smart-Phone Application<br />
    40. 40. Augmented Reality<br />User points their phone’s camera at bus stop sign<br />The app recognizes the bus stop number<br />The app shows the next arriving buses<br />
    41. 41. QR Codes<br /> <br />
    42. 42. Mi-Fi<br />Pathway along Main Street displaying artwork from amateur Mississauga artists<br />
    43. 43. Bike Rentals<br />
    44. 44. Designing Downtown 21<br />
    45. 45. Euro-inspired Top Floor Patios<br />Patios on the top (third) floor of retail buildings for coffee shops and bars<br />
    46. 46. Rooftop Bridges<br />Bridges and walkways connecting several nearby buildings<br />
    47. 47. Parking<br /> <br />
    48. 48. Group Complementary Venues<br />Grouping similar stores together make it easier for consumers to shop, and encourages walking<br />
    49. 49. Specialized Boutiques<br />Luxury retail provides a “Yorkville” type setting for high-end luxury customers<br />
    50. 50. Daycare Center<br />Daycare Facilities <br />
    51. 51. Short-Term Office Centres<br />Business professionals can rent offices on a daily basis to meet clients<br />
    52. 52. Walk of Art<br />Pathway along Main Street displaying artwork from amateur Mississauga artists<br />
    53. 53. Downtown Stadium Arenas<br />Main venue at the Main Street Commons where bands and artists perform<br />
    54. 54. Sustainable Infrastructure<br />
    55. 55. Low Emissivity Glass<br />Fact<br />Home and office buildings tend to lose 25% of their heat through windows<br />Benefits of Low E-Glass<br /><ul><li>40-50% better insulation performance compared to normal double pane glass
    56. 56. Lower heating and cooling costs
    57. 57. Blocks ultra violate light </li></ul>Cost<br /><ul><li>Low-E Glass costs more than traditional double pain glass but the long term heating and cool savings justify its costs </li></li></ul><li>LED Lighting Technology<br />Benefits<br /><ul><li> Improved night visibility due to higher color rendering
    58. 58. Longer life spans compared to incandescent bulbs
    59. 59. Use less energy while producing more light
    60. 60. Do not need to be maintained as often
    61. 61. Have a low environmental footprint with no mercury, lead or other disposable hazards</li></li></ul><li>LED Lighting Technology<br />Costs<br /><ul><li>LED lighting may cost more up front than incandescent bulbs, but the long term benefits of LED lighting are can save more money in the long run
    62. 62. costs $500-600 for an LED street light
    63. 63. LED Bulbs last up to 25 years compared to traditional street light which only last for 5-7 years </li></ul>Future <br /><ul><li> Pilot project to measure the energy savings
    64. 64. Use that data to reinforce the need to for the city to switch to LED lighting to conserve energy and reduce costs</li></li></ul><li>Radiant Heating and Cooling <br />What?<br /><ul><li> Using Electric/ Hydronic radiant energy to heat and cool each of the new buildings using solar water heaters and coolers in combination with electricity</li></ul>Benefits <br /><ul><li> Traditional air-based heating and cooling units use a lot of energy to regulate the temperature
    65. 65. Radiant panels are able to quickly warm rooms
    66. 66. Very efficient when paired solar heating and cooling systems</li></ul>Costs<br /><ul><li>Radiant heating and cooling systems are more expensive to maintain but the long term saving in hydro expenses will pay for the system over time</li></li></ul><li>Photovoltaic Film<br />What?<br /><ul><li> Convert solar energy into usable electricity is a photovoltaic (PV) system
    67. 67. Energy is created when photons from sunlight knock electrons into a higher state of energy, within the cell</li></ul>Benefits <br /><ul><li>Can harvest as more energy from the sun than traditional solar cells
    68. 68. Use 100 times less semiconductor material to make photovoltaic film
    69. 69. Perform better under high-temperature conditions, are lightweight, and are not fragile</li></ul>Costs<br /><ul><li>PV Film is cheaper than normal PV cells and cost less</li></li></ul><li>Kinetic Speed Bump<br />What?<br /><ul><li> The kinetic speed bump is its ability to generate its own electricity from cars that travel on top of it</li></ul>Benefits <br /><ul><li>speed bump at 5km/h is able to generate 2000 watts of electricity</li></ul>Costs<br /><ul><li>Kinetic speed bump are more expensive than traditional speed bumps but the electricity generated will over cover its costs </li></li></ul><li>Stormwater Management<br />Rain Gardens<br />What?<br /><ul><li>rain gardens along the sidewalks that will naturally filter runoff water as they require very little maintenance</li></ul>Benefits<br /><ul><li>allows plants to retain and intercept rainfall by taking up the water from the soil
    70. 70. regulates the flow of stormwater and naturally filters it </li></ul>Cost<br /><ul><li>cost effective method of capturing water from the roads and slow the velocity of runoff</li></li></ul><li>Stormwater Management<br />Curb Extensions<br />What?<br /><ul><li>curb extensions are simply landscape areas along the parking zones of roads that capture the storm-water</li></ul>Cost<br /><ul><li>low costs and little maintenance</li></li></ul><li>Stormwater Management<br />Curb Extensions<br />
    71. 71. StormwaterManagement<br />Green Gutters<br />What?<br /><ul><li>Green gutters are very narrow, landscape systems along streets and are less than 3 feet wide and very shallow with little to no water retention</li></ul>Benefits<br /><ul><li>Help filter out pollutants and slow the flow of water
    72. 72. Help provide a landscape buffer between auto traffic and pedestrians</li></ul>Cost<br /><ul><li>low costs and little maintenance</li></li></ul><li>Financial Plan<br />Revenue model<br />1% annual sale commission for Reinvestment<br />Advertising space kiosks, LCD screens, Phone App, in Retail Branding<br />Cost Reduction<br />Using Sustainable Materials<br />
    73. 73. Tentative Timeline<br />Tentative Timeline<br />
    74. 74. Conclusion<br />Thanks<br />