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Accolade Presenation Group 2 (1)


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Startup idea for Technological entrepreneurship class assignment.

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Accolade Presenation Group 2 (1)

  1. 1. “Adding value to the mundane of life where achievements are a catalyst to success!”<br />Matthew Ostil & Mehria Karimzadah<br />
  2. 2. Sweet Spot the unmet need<br />Lack the platform to share and maintain a portfolio of life achievements<br />+<br />Are not rewarded for even the small <br />parts of life<br /> =<br />Thus lack motivation and insight on how <br />or what to achieve<br />
  3. 3. Market initial target<br />Post-secondary students aged 18-25 <br />Heavilyinvolved in social networking community<br /><ul><li>Sharing experiences to their network
  4. 4. Ambitious
  5. 5. Career oriented
  6. 6. Technologically savvy </li></li></ul><li>z<br />Market Size<br />Statistic Canada<br />Market Capture<br />Year 1: 15%<br />Year 2: 35%<br />Year 3: 50%<br />Facebook User Percentage<br />
  7. 7. Opportunity<br />Exploit the successes of rewarding achievements in the gaming industry<br />Xbox Achievement<br />Playstation 3 Achievement<br />“And even Xbox Achievements … Its huge and people are insane about it!”<br />Jesse Schell, Carnegie Mellon University<br />
  8. 8. Competition<br />Facebook<br /><ul><li>Large existing member base
  9. 9. Lead social website
  10. 10. Status updates</li></ul>FourSquare<br /><ul><li>Awarded Badges
  11. 11. Sense of achievement fulfilled
  12. 12. Real life involvement
  13. 13. Ability to share with network</li></li></ul><li>Product Description<br />Online Portfolio of Achievements<br /><ul><li>Self-added achievements from categorized lists</li></ul>User profiles shared among friends on the Accolade community<br /><ul><li>Community rates individual user achievements which the total will determine a value that when combined, determines category rating</li></ul>Portfolio displays overall achievements via a graph <br />
  14. 14. Achievements<br />Category<br />Travel<br />Relationship<br />Academic<br />Lifestyle<br />
  15. 15. Business Model<br />Premium Users<br />$2.99 / month<br />Premium Profiles<br />$19.99 / annual;paid templates vary<br />Platinum Achievements<br />$750 Daily<br />$12,000 Monthly<br />$50,000 Annual<br />Feature Achievement: Auction<br />
  16. 16. Marketing & Sales<br />Viral Marketing Strategy<br />Initial Launch: Invite Only<br />Users will share their profiles with friends<br />API’s<br />Embedded API help blend with already <br />established social websites<br />PS3 API for Facebook<br />
  17. 17. Project Lead<br />Chief of Operations<br />Web Developer<br />Web Designer<br />Product Manager<br />Sales Manager<br />Financial Director<br />Intern / Co-op Students<br />
  18. 18. Financial<br />Initial Investment<br />$200,000<br />Major Milestones<br />2011<br />July : Launch beta<br />December : 100,000 Unique Hits <br />January - April : Advertising Campaign <br /> 1,000,000 uniques/month<br />December : Revenue $310,000<br />January : Hiring of Staff <br />December : Revenue $663,000<br />2012<br />2013<br />
  19. 19. Accolade Financials<br />Year 1<br />Milestones:<br />5 Month Development ends in June<br />Revenue beings in August with premium users<br />$127,000 in Revenues<br />
  20. 20. Accolade Financials<br /> Year 2<br />Milestones:<br />Move into an office<br />Amount of premium users rises<br />$274,857 in Revenues<br />
  21. 21. Accolade Financials<br /> Year 3<br />Milestones:<br />All areas of paid services increase<br />Introduction of wage expenses<br />$641,000 in Revenues<br />
  22. 22. Exit Strategy<br />Why Acquire Accolade?<br /><ul><li>Value-creating social network
  23. 23. Attention Economy
  24. 24. Scalable, lean start-up, exponential growth possibilities
  25. 25. Target expands across demographic age groups and geographic regions</li></li></ul><li>“Adding value to the mundane of life where achievements are a catalyst to success!”<br />Chief of Operations<br />MehriaKarimzadah<br /><br />(647) 987-9267<br />Project Lead<br />Matthew Ostil<br /><br />(647) 235-1490<br />Thank You<br />