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Mobile Value Added Services (M-VAS)

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A value-added service (VAS) is a popular telecommunications industry term for non-core services, or in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business. In the telecommunications industry, on a conceptual level, value-added services add value to the standard service offering, spurring the subscriber to use their phone more and allowing the operator to drive up their ARPU. For mobile phones, technologies like SMS, MMS and data access were historically usually considered value-added services, but in recent years SMS, MMS and data access have more and more become core services, and VAS therefore has begun to exclude those services. Mobile VAS services can be categorized into:
1. Consumer behavior VAS
2. Network VAS
3. Enterprise VAS

Published in: Mobile
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Mobile Value Added Services (M-VAS)

  1. 1. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 1 ‫افزوده‬ ‫ارزش‬ ‫خدمات‬‫اه‬‫ر‬‫هم‬ ‫تلفن‬ ‫ر‬‫بست‬ ‫بر‬ Mobile Value Added Services (M-VAS) Mehrdad Mahdavian
  2. 2. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 2 ‫ش‬ ‫ر‬‫گست‬‫و‬ ‫حفظ‬‫با‬ ‫تباط‬‫ر‬‫ا‬ ‫ی‬ ‫ر‬‫مشت‬ ‫استفاده‬‫از‬ ‫ی‬ ‫ر‬‫حداکت‬ ‫تلف‬ ‫زمان‬ ‫کاهش‬‫و‬ ‫زمان‬ ‫شده‬ ‫رضایتمندی‬ ‫ایش‬‫ز‬‫اف‬ ‫و‬ ‫داخیل‬ ‫یان‬ ‫ر‬‫مشت‬‫خارج‬ ‫مایل‬ ‫روند‬ ‫بهبود‬‫سازمان‬ ‫ی‬ ‫هماهنگ‬‫ن‬‫بی‬ ‫کامل‬ ‫سازمان‬ ‫اعضای‬ ‫تبلیغات‬ ‫و‬ ‫اریاب‬‫ز‬‫با‬ ‫ا‬‫ر‬‫کا‬‫و‬ ‫هدفمند‬ ‫اطالع‬‫هدفمند‬ ‫ن‬‫رساب‬ ‫سازمان‬ ‫های‬ ‫رسویس‬ ‫ائه‬‫ر‬‫ا‬ ‫از‬ ‫هدف‬ Mobile Value Added Services (M-VAS)
  3. 3. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 3 ‫مزیت‬‫ر‬‫رقابت‬ ‫تبلیغات‬ ‫و‬ ‫رسان‬ ‫اطالع‬ ‫هدفمند‬ ‫و‬ ‫آفریت‬ ‫ارزش‬ ‫یان‬ ‫ر‬‫مشت‬ ‫رضایتمندی‬ ‫و‬ ‫سازمان‬ ‫مایل‬ ‫فرآیند‬ ‫بهبود‬ ‫طریق‬ ‫این‬ ‫از‬ ‫درآمد‬ ‫کسب‬ ‫هستند؟‬ ‫عالقمند‬ ‫حوزه‬ ‫این‬ ‫به‬ ‫ی‬‫هان‬ ‫سازمان‬ ‫چه‬ Mobile Value Added Services (M-VAS) ‫و‬ ‫تکنولوژیک‬ ‫اهکارهای‬‫ر‬ ‫ائه‬‫ر‬‫ا‬ ‫در‬ ‫نوآوری‬ ‫و‬ ‫روز‬ ‫به‬ ‫خدمات‬ ‫رسعت‬ ‫و‬ ‫سازی‬ ‫ساده‬ ‫های‬ ‫فرآیند‬ ‫به‬ ‫بخشیدن‬ ‫سازمان‬
  4. 4. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 4 ‫دنیای‬‫امروز‬‫به‬‫دلیل‬‫ایجاد‬‫رقابت‬‫بسیار‬‫زیاد‬‫در‬‫زمینه‬‫های‬‫مختلف‬‫و‬‫مبتت‬‫بودن‬‫کسب‬ ‫وکارها‬‫بر‬‫ایده‬‫های‬‫جدید‬‫به‬‫ج‬ ‫تدری‬‫از‬‫حالت‬‫مبتت‬‫بر‬‫محصول‬(Orientation Product)‫به‬‫سمت‬‫خدمت‬‫ی‬‫ان‬‫ر‬‫گ‬(Service Orientation)‫کت‬‫حر‬‫یم‬‫کند‬.‫خدمت‬ ‫ارزش‬‫افزوده‬‫به‬ ‫ر‬ ‫خدمان‬‫اشاره‬‫دارد‬‫که‬‫اضافه‬‫بر‬‫کاربردهای‬‫اصیل‬‫به‬‫اه‬‫ر‬‫هم‬‫محصول‬‫یا‬ ‫خدمت‬‫اصیل‬‫ائه‬‫ر‬‫ا‬‫یم‬‫گردد‬.‫بطور‬‫کیل‬‫خدمات‬‫ارزش‬،‫افزوده‬‫دسته‬‫ای‬‫از‬‫خدمات‬ ‫هستند‬‫که‬‫ی‬ ‫ر‬‫بربست‬‫آماده‬‫و‬‫در‬‫حال‬‫فعالیت‬‫افزوده‬‫شده‬‫و‬‫به‬‫ان‬‫ر‬‫کارب‬‫حال‬‫حاض‬‫ر‬‫بست‬ ‫مورد‬‫اشاره‬‫ایه‬‫ر‬‫ا‬‫یم‬‫شوند‬.‫این‬‫امر‬‫عالوه‬‫بر‬‫افزودن‬‫قابلیت‬‫های‬‫ر‬‫بست‬‫مادر‬‫ب‬‫ه‬‫ایش‬‫ز‬‫اف‬ ‫ان‬‫ر‬‫کارب‬‫آن‬‫نت‬‫کمک‬‫مؤثری‬‫خواهد‬‫کرد‬.‫این‬،‫موارد‬‫دالیل‬‫خون‬‫ای‬‫ر‬‫ب‬‫اکت‬‫دارن‬‫دگان‬‫کسب‬ ‫وکار‬‫بوده‬‫است‬‫تا‬‫کات‬‫تحر‬‫رسویس‬‫ی‬‫ان‬‫ر‬‫گ‬‫شان‬‫ا‬‫ر‬‫با‬‫برریس‬‫زمینه‬‫های‬‫کاری‬‫خود‬‫و‬ ‫شناخت‬‫خدمات‬‫ارزش‬‫افزوده‬‫در‬‫این‬‫زمینه‬‫ها‬‫آغاز‬‫کنند‬. ‫طبق‬‫تعاریف‬‫ائه‬‫ر‬‫ا‬‫شده‬‫در‬‫حوزه‬‫فنآوری‬‫اطالعات‬‫و‬،‫ارتباطات‬‫به‬‫جز‬‫مکالمه‬، ‫ر‬ ‫صون‬ ‫تمام‬‫خدمات‬‫قابل‬‫ائه‬‫ر‬‫ا‬‫در‬‫ر‬‫بست‬‫تلفن‬،‫اه‬‫ر‬‫هم‬‫خدمات‬‫ارزش‬‫افزوده‬‫نامیده‬‫ش‬‫یم‬‫وند‬.‫در‬ ‫حقیقت‬‫هر‬‫نوع‬‫خدمت‬‫جذاب‬‫یا‬‫ای‬‫ویژه‬‫که‬‫کی‬ ‫ر‬‫مشت‬‫تلفن‬‫اه‬‫ر‬‫هم‬‫به‬‫خاطر‬‫آ‬‫ن‬‫هزینه‬ ‫پرداخت‬،‫کنند‬‫جزن‬‫از‬‫خدمات‬‫ارزش‬‫افزوده‬‫تلفن‬‫اه‬‫ر‬‫هم‬‫به‬‫شمار‬‫آید‬‫یم‬. ‫افزوده‬ ‫ارزش‬ ‫خدمات‬ Your great subtitle in this line
  5. 5. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 5 ‫به‬ ‫ن‬‫ماشی‬ ‫اهکارهای‬‫ر‬ ‫ن‬‫ماشی‬(M2M) ‫دستوری‬ ‫کدهای‬ (USSD) ‫بردی‬‫ر‬‫کا‬‫های‬‫ار‬‫ز‬‫اف‬ ‫نرم‬ ‫ن‬‫سازماب‬ ‫کارت‬‫سیم‬ ‫سازمان‬ ‫های‬ ‫رسویس‬ ‫انواع‬ Mobile Value Added Services (M-VAS) ‫ن‬‫رساب‬ ‫اطالع‬ ‫خدمات‬ ‫تعامیل‬ ‫و‬ ‫یکسویه‬ ‫به‬ ‫ائه‬‫ر‬‫ا‬ ‫قابل‬ ‫خدمات‬ ‫سازمان‬ ‫کنان‬‫کار‬
  6. 6. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 6 ‫نظرسنج‬‫و‬ ‫پیشنهادها‬ ‫نظام‬ ‫و‬‫انتقادات‬ ‫جلسات‬ ‫یادآوری‬ ‫دوره‬ ‫اری‬‫ز‬‫گ‬‫بر‬ ‫روند‬ ‫در‬ ‫تغیت‬ ‫رسان‬ ‫اطالع‬ ‫ان‬‫مت‬ ‫سنجش‬ ‫و‬ ‫ارزشیان‬ ‫سیستم‬ ‫پرسنل‬ ‫از‬ ‫رضاتمندی‬ ‫ی‬‫گت‬‫ای‬‫ر‬ ‫های‬‫شبکه‬ ‫و‬ ‫گفتگو‬‫های‬‫تاالر‬ ‫اجتمایع‬ ‫ها‬ ‫اطالعیه‬ ‫ارسال‬ ‫یان‬ ‫ر‬‫مشت‬ ‫باشگاه‬(،‫تخفیف‬ ‫و‬ ‫ویژه‬ ‫های‬‫برنامه‬ ،‫مسابقات‬)... ‫و‬ ‫یکسویه‬ ‫رسان‬ ‫اطالع‬ ‫خدمات‬‫تعامیل‬ Mobile Value Added Services (M-VAS)
  7. 7. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 7 ‫اعالم‬ ‫ورود‬ ‫ساعات‬ ‫خروج‬‫و‬ ‫کارمندان‬ ‫اطالعیه‬ ‫ارسال‬ ‫ها‬ ‫امور‬ ‫ی‬‫پیگت‬ ‫ن‬‫کی‬ ‫ر‬‫مشت‬ ‫فیش‬ ‫ارسال‬ ‫ر‬ ‫حقوق‬ ‫یادآوری‬ ‫جلسات‬ ‫و‬ ‫انتقاد‬ ‫پیشنهادات‬ ‫برنامه‬ ‫اعالم‬ ‫آموزش‬ ‫های‬ ‫پرسنل‬‫و‬ ‫فرهنگ‬ ‫ن‬‫سازماب‬ ‫کنان‬‫کار‬‫با‬ ‫مرتبط‬ ‫خدمات‬‫سازمان‬ Mobile Value Added Services (M-VAS)
  8. 8. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 8 ‫دستوری‬ ‫کدهای‬(USSD) ‫طرفه‬‫یک‬:‫در‬USSD،‫طرفه‬‫یک‬‫اطالعات‬‫به‬‫صورت‬‫طرفه‬‫یک‬‫ارسال‬‫شوند‬‫یم‬،‫مانند‬: •‫کت‬ ‫ر‬‫رس‬‫در‬‫نظرسنج‬ •‫کت‬ ‫ر‬‫رس‬‫در‬‫انتخابات‬ •‫اطالع‬‫رسان‬ ‫آموزش‬ ‫تغیت‬‫برنام‬‫ها‬ ‫ه‬ ‫شارژ‬ ‫خرید‬ ‫تعامیل‬:‫در‬USSD‫تعامیل‬،‫ر‬‫لیست‬‫از‬‫اطالعات‬‫یا‬‫رسویس‬‫ها‬‫در‬‫اختیار‬‫ک‬ ‫ر‬‫مشت‬‫ق‬‫ار‬‫ر‬ ‫د‬‫گت‬‫یم‬‫تا‬‫وی‬‫بنا‬‫به‬‫نیاز‬،‫خود‬‫ییک‬‫از‬‫آنها‬‫ا‬‫ر‬‫انتخاب‬‫کند‬.‫پس‬‫از‬‫ر‬‫گرفی‬‫ک‬،‫د‬‫اطالعات‬ ‫ر‬‫درخواست‬‫ای‬‫ر‬‫ب‬‫وی‬‫ارسال‬‫یا‬‫رسویس‬‫ر‬‫درخواست‬‫ا‬‫ر‬‫اج‬‫یم‬،‫شود‬‫مانند‬:
  9. 9. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 9 ‫کاربردی‬‫ارهای‬‫ز‬‫اف‬ ‫نرم‬ ‫با‬‫استفاده‬‫از‬‫این‬‫ها‬‫رسویس‬‫یم‬‫توان‬‫عالوه‬‫بر‬‫ای‬‫ز‬‫اف‬‫ش‬ ‫رضایتمندی‬،‫یان‬ ‫ر‬‫مشت‬‫در‬‫جهت‬‫سود‬‫رسان‬‫به‬‫سازما‬‫ن‬‫و‬ ‫کسب‬‫درآمد‬‫نت‬‫گام‬‫برداشت‬. ‫ر‬‫آموزیس‬ ‫رسان‬ ‫اطالع‬ ‫و‬ ‫کاربردی‬ ‫هماهنیک‬ ‫ر‬ ‫تبلیغان‬
  10. 10. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 10 ‫کارت‬‫سیم‬‫سازمان‬ Mobile Value Added Services (M-VAS) ‫تجمییع‬ ‫قبض‬ ‫ائه‬‫ر‬‫ا‬ ‫امکان‬ ‫تجمییع‬ ‫قبض‬ ‫یکجا‬ ‫عرضه‬ ‫و‬ ‫سازی‬‫فعال‬‫ی‬ ‫ها‬‫کارت‬‫سیم‬ ‫همزمان‬ ‫فعالسازی‬ ‫متوا‬ ‫های‬‫شماره‬ ‫ائه‬‫ر‬‫ا‬ ‫امکان‬‫یل‬ ‫متوایل‬ ‫های‬ ‫شماره‬ ‫اندازی‬‫اه‬‫ر‬ ‫و‬ ‫تعریف‬ ‫امکان‬ ‫اه‬‫ر‬‫هم‬ ‫سازمان‬ ‫های‬‫بسته‬‫با‬ ‫پیام‬ ،‫مکالمه‬ ‫در‬ ‫تخفیف‬‫و‬ ‫ک‬ ‫دیتا‬ ‫سازما‬ ‫های‬ ‫بسته‬‫ن‬ ‫د‬ ‫ترجیج‬ ‫های‬‫قیمت‬ ‫ائه‬‫ر‬‫ا‬‫ر‬ ‫های‬‫کارت‬‫سیم‬ ‫خرید‬ ‫سازمان‬ ‫ترجیج‬ ‫قیمت‬ ‫ا‬ ‫معموال‬‫کنان‬‫کار‬‫ها‬‫سازمان‬‫از‬‫جمله‬‫در‬‫های‬‫بخش‬‫فروش‬‫و‬،‫ع‬ ‫توزی‬‫کات‬‫تدار‬‫و‬...،‫در‬‫ایجاد‬‫روابط‬‫با‬‫کای‬ ‫ر‬‫رس‬‫تجاری‬‫و‬‫م‬‫یان‬ ‫ر‬‫شت‬ ‫ر‬‫نقش‬‫اسایس‬،‫دارند‬‫لذا‬‫ییک‬‫از‬‫اهکارهای‬‫ر‬‫مؤثر‬‫مدیریت‬‫و‬‫ار‬‫ر‬‫استم‬‫این‬‫نوع‬،‫ارتباطات‬‫ائه‬‫ر‬‫ا‬‫ی‬‫هان‬‫کارت‬‫سیم‬‫است‬‫که‬‫مالکیت‬‫آنها‬ ‫در‬‫اختیار‬‫ها‬‫سازمان‬‫و‬‫ها‬‫کت‬ ‫ر‬‫رس‬‫ار‬‫ر‬‫ق‬‫گرفته‬‫باشد‬.
  11. 11. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 11 ‫با‬‫همکاری‬‫اتورهای‬‫ر‬‫اپ‬‫فعال‬‫در‬‫این‬‫حوزه‬‫امکان‬‫ائه‬‫ر‬‫ا‬‫ی‬‫اهکارهان‬‫ر‬،‫ایمن‬ ‫دقیق‬‫و‬‫با‬‫کیفیت‬‫ا‬‫ر‬‫اساس‬‫ر‬‫ب‬‫رسویس‬‫های‬‫متنوع‬‫موبایل‬‫همان‬‫ند‬‫خدمات‬ ، ‫ر‬ ‫صون‬‫ارسال‬‫پیامک‬‫و‬‫رسویس‬APN،‫ای‬‫ر‬‫ب‬‫استفاده‬‫در‬‫کاربردهای‬ ‫گوناگون‬‫اهکارهای‬‫ر‬M2M،‫متناسب‬‫با‬‫نیاز‬‫و‬‫درخواست‬‫سازمان‬‫ها‬ ‫دارد‬. ‫ایا‬‫ز‬‫م‬‫و‬‫کاربردهای‬‫اهکار‬‫ر‬‫ماشی‬‫به‬‫ماشی‬: •‫ی‬‫جون‬‫ضفه‬‫در‬‫ها‬‫هزینه‬‫و‬‫زمان‬ •‫جمع‬‫آوری‬‫و‬‫به‬‫اک‬ ‫ر‬‫اشت‬‫گذاری‬،‫اطالعات‬‫از‬‫جمله‬‫اطالعات‬‫مربو‬‫ط‬ ‫به‬‫ناوگان‬‫حمل‬،‫ونقل‬‫ان‬‫مت‬‫مرصف‬‫کنتورهای‬‫مختلف‬ •‫خانیک‬‫و‬‫ر‬‫صنعت‬ •‫نظارت‬‫بر‬‫کانال‬‫ع‬ ‫توزي‬‫از‬‫طریق‬‫ل‬ ‫ر‬‫کنت‬‫موقعيت‬‫ی‬ ‫ی‬‫افيان‬‫ر‬‫جغ‬ •‫ایش‬‫ز‬‫اف‬‫درآمد‬‫و‬‫وری‬‫بهره‬‫ها‬‫سازمان‬ •‫خدمات‬‫تامی‬‫امنیت‬ •‫سیستم‬‫ی‬‫رهگت‬‫کنان‬‫کار‬ ‫ماشی‬ ‫به‬ ‫ماشی‬ ‫اهکار‬‫ر‬(M2M) Mobile Value Added Services (M-VAS) ‫خدمات‬M2M‫ه‬ ‫میان‬ ‫طرفه‬‫دو‬ ‫تباط‬‫ر‬‫ا‬ ‫اری‬‫ر‬‫برق‬ ‫قابلیت‬‫ان‬‫ر‬‫ا‬‫ز‬ ‫به‬ ‫موبایل‬ ‫شبکه‬‫در‬ ‫ا‬‫ر‬ ‫دستگاه‬‫ب‬ ‫صورت‬‫فر‬ ‫سیم‬‫یم‬ ‫اهم‬‫آورد‬.
  12. 12. Mobile Value Added Services (M-VAS) Mehrdad Mahdavian All Rights Reserved. 12 ‫شم‬ ‫توجه‬ ‫حسن‬ ‫از‬ ‫تشکر‬ ‫با‬‫ا‬

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