The accuracy of collaborative-filtering recommender systems largely depends on three factors: the quality of the rating prediction algorithm, and the quantity and quality of available ratings. While research in the field of recommender systems often concentrates on improving prediction algorithms, even the best algorithms will fail if they are fed poor quality data during training. Active learning aims to remedy this problem by focusing on obtaining better quality data that more aptly reflects a user’s preferences. In attempt to do that, an active learning strategy selects the best items to be presented to the user in order to acquire her ratings and hence improve the output of the RS. In this seminar, I present a set of active learning strategies with different characteristics and the evaluation results with respect to several evaluation measures (i.e., MAE, NDCG, Precision, Coverage, Recommendation Quality, and, Quantity of the acquired ratings and contextual conditions). The traditional evaluation of active learning strategies has two major flaws: (1) Performance has been evaluated for each user independently (ignoring system-wide improvements) (2) Active learning strategies have been evaluated in isolation from unsolicited user ratings (natural acquisition). Addressing these flaws, I present that an elicited rating has effects across the system, so a typical user-centric evaluation which ignores any changes of rating prediction of other users also ignores these cumulative effects, which may be more influential on the performance of the system as a whole (system-centric). Hence, I present a novel offline evaluation methodology and use it to evaluate some novel and state of the art rating elicitation strategies. While the first set of experiments was done offline, the true value of active learning must be evaluated in an online setting. Hence, in the second part of the seminar, I present a novel active learning approach that exploits some additional information of the user (i.e. the user’s personality) to deal with the cold start problem in an up-and-running mobile context-aware RS called STS, that provides users with recommendations for places of interest (POIs). The results of live user studies, have shown that the proposed AL approach significantly increases the quantity of the ratings and contextual conditions acquired from the user as well as the recommendation accuracy.