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Selling Your Home


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Thinking of selling your home? Find out about the fastest growing real estate company in the area and the benefits of listing with me.

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Selling Your Home

  1. 1. Real Living Seller’s Guide Real Living Seller’s Guide
  2. 2. About Real Living About Real Living
  3. 3. Real Living <ul><li>Background </li></ul><ul><li>Real Living was formed in 2002 after the merger among several successful real estate companies with more than 50 years experience in the industry. </li></ul><ul><li>Real Living was ranked 23 rd in Entrepreneur magazine’s Top 50 Best New Franchises. </li></ul><ul><li>Our shared values of family, innovation and results continue our success and growth. </li></ul><ul><li>In 2008, Real Living was named “The Most Promising New National Brand” by the </li></ul><ul><li>Swanepoel TRENDS Report. </li></ul>
  4. 4. Real Living <ul><li>As part of the Real Living Network, we have: </li></ul><ul><li>The power </li></ul><ul><li>The experience </li></ul><ul><li>The proven track record </li></ul><ul><li>… to best serve your needs. </li></ul>
  5. 5. About Me and My Team About Me
  6. 6. Meghan Lynch has resided in Western Massachusetts for most of her life. She is a University of Massachusetts Alumni. In her spare time she enjoys cooking, golfing, and traveling. As a Realtor with Real Living Realty Professionals she services both buyer and seller clients in Hampden and Hampshire counties. Her biggest accomplishment is helping others achieve their real estate goals. <ul><li>Credentials & Affiliations </li></ul><ul><li>Full time Sales Associate </li></ul><ul><li>• 100% Customer Satisfaction Rating </li></ul><ul><li>• Premier Service Trained </li></ul><ul><li>• Member Massachusetts Association of Realtors </li></ul><ul><li>Member National Association of Realtors </li></ul><ul><li>Pioneer Valley Board of Realtors </li></ul><ul><li>Member of Multiple Listing Service </li></ul><ul><li>Accomplishments </li></ul><ul><li>2006 Western Massachusetts Debut Sales-Partner </li></ul><ul><li>2007, 2008, 2009, 2010 Sapphire Medallion award </li></ul><ul><li>Recipient of 2006, 2007, 2008, 2009, 2010 Presidents award </li></ul><ul><li>2006, 2007, 2008, 2009, 2010 Premier Service Diamond Elite Award </li></ul>
  7. 7. What A Few Of My Customers Are Saying…. “ We feel very fortunate to have had Meghan Lynch as our Sales Associate. Meghan was a pleasure to work with and did a terrific job attending to details of our purchase. Very, Very happy to have worked with her” -Howard Person “ Never have I experienced such dedication and professionalism. Meghan is an outstanding Real Estate agent. An asset to your company”-Debra Janik “ Never met an agent so professional and dedicated” -Germaine Field “ Meghan was great! It was wonderful working with her!” “ Meghan was extremely organized and well-prepared for every step of the process” “ We are impressed by Meghan Lynch’s thoroughness, enthusiasm, availability, enthusiasm, promptness and overall care taken throughout the whole process” -Alexandra Ottaway Meghan made our home purchase a very memorable one. She made this as easy as possible. She went above and beyond our expectations. We tell everyone to call Meghan for selling or buying.
  8. 8. Curious How I Get My Properties SOLD ? CALL ME to find out! My Recently Sold Properties Serving Hampden, Hampshire, & Franklin Counties
  9. 9. My Services Available *Market research *Marketing plan *Advertising schedule *Home Warranty program *Mortgage services *Relocation assistance *Staging your home *Home presentation *Report market activity *Internet home search access *Negotiating strategies *Review documents *Contract to closing assistance *Relocation assistance *Buyer Representation
  10. 10. The Shift Online: A New Real Estate Consumer The Shift Online: A New Real Estate Consumer
  11. 11. Buyers using the Internet as a key source of information now dramatically outnumber those who don’t use the Internet. Role of the Internet in Real Estate Source: NAR’s Profile of Home Buyers & Sellers, All Buyers
  12. 12. Role of the Internet in Real Estate The Internet is now a top information source for finding a home.
  13. 13. <ul><li>Digital marketing consists of: </li></ul><ul><ul><li>online marketing </li></ul></ul><ul><ul><li>search engine optimization (SEO) </li></ul></ul><ul><ul><li>permission-based e-mail marketing </li></ul></ul><ul><li>At Real Living, we know buyers are online. Therefore, we capture and drive interested buyers to your home fast through extensive online advertising that no one else can offer! </li></ul>Digital Marketing
  14. 14. The Shift Online: Real Living’s Advantage Fully Integrated Marketing Our Online Presence 24/7 advertising of your home
  15. 15. Multiple Listing Service The Realtor database MULTIPLE PROPERTY PHOTOS EXTENSIVE PROPERTY DETAILS <ul><li>- MLS gets your property in front of ALL Real Estate Agents and their clients </li></ul><ul><li>Agents can email your property directly to their registered clients </li></ul><ul><li>Potential buyers can view property photos, virtual tours, property details and directions, scheduled open houses and much more! </li></ul>OPEN HOUSE VIRTUAL TOURS MLS # 71074509 - Active Single Family - Detached 79 Saint John St List Price: $214,900 OPEN HOUSE SUNDAY 12-2 Palmer, MA 01069-9851 Hampden County Style: Colonial, Gambrel /Dutch Color: Brown Total Rooms: 7 Bedrooms: 3 Full/Half/Master Baths: 2/1/ Fireplaces: 1 Directions: Route 32 to Old Warren Rd. to Saint John Remarks Stunning colonial located on 1 3/4+ picturesque acres. Lots of character and charm throughout with gleaming southern pine floors, wood beamed ceilings, stone fireplace, custom kitchen cabinetry, log style wood siding. The well laid out master suite has a walk-in closet, full bath with whirlpool tub, attached sunroom with sliders out to a balcony. Other features include oversized garage, deck, 1st floor laundry, and so much more! Private yet close to major routes and points of interest.
  16. 16. #1 Visited Real Estate Website My clients get the enhanced version of Consumers can watch virtual tours, view photos, property information, Google mapping, see scheduled open houses, I can be contacted by email, text, or phone instantly to give the consumer more information or schedule a showing
  17. 17. <ul><li>My Web site is more than just a personal billboard. As your neighborhood expert, use my personal Web site as your one-stop resource for community information! </li></ul><ul><li>And.. </li></ul><ul><li>Search my listings, my office listings or </li></ul><ul><li>all listings! </li></ul><ul><li>Information about my </li></ul><ul><li>qualifications </li></ul>Personal Web Site
  18. 18. <ul><li>The first and most important part of Real Living’s 360° Marketing Integration System is advertising your home on </li></ul><ul><li>Not only can I get your home on our Web site faster than anyone else, but I can also provide numerous enhancements! </li></ul>Our Company Website
  19. 19. Real Living goes the extra mile to ensure your home has all the enhancements a potential buyer needs to make a quick and informed decision! The Features Of Real <ul><li>- Property Photos </li></ul><ul><li>- Virtual Tours </li></ul><ul><li>- Property Details </li></ul><ul><li>- Community </li></ul><ul><li>Information </li></ul><ul><li>Mortgage </li></ul><ul><li>Calculator </li></ul><ul><li>Open House </li></ul><ul><li>Schedule </li></ul><ul><li>Google Mapping </li></ul><ul><li>Save & Share </li></ul><ul><li>Options </li></ul><ul><li>And Much More! </li></ul>A consumer looking at Real can now reach me via email, text, or phone to instantly obtain information on your property or schedule a showing!
  20. 20. Real Property URL’s Real Living works hard to make marketing your listings easy! If you list your home with me, your home will have its own URL address that will take the consumer directly to the property details page!
  21. 21. Your Home Will Appear On Over 40 Additional Websites <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>and many more! </li></ul>
  22. 22. Website Tracking I’ll provide you 24/7 updates of how many online consumers viewed your home.
  23. 23. Why has the Internet become a key information source? It’s because the tech-savvy generations now make up 80% of new buyers! Consumers
  24. 24. <ul><li>Real Living strategically places online banner ads on key Web sites to drive traffic to our Web sites and your home! </li></ul><ul><li>Simply click on our banner ad to be taken to! </li></ul><ul><li>Our Web banner ads can be found on: </li></ul><ul><ul><li>Yahoo! </li></ul></ul><ul><ul><li>Yahoo! </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>and many more! </li></ul></ul>Contextual Advertising
  25. 25. Real Living sends more than two million e-cards and e-newsletters a year to clients, family and friends. The end result – more potential buyers finding out about your home! E-mail Marketing
  26. 26. <ul><li>At Real Living we know that when we generate more exposure for your home it’s likely to sell faster! </li></ul><ul><li>Our 360° Marketing Integration System gives your home extensive advertising and enormous exposure! </li></ul><ul><li>Why would you ever list with anyone else? </li></ul>360° Marketing Integration System
  27. 27. Traditional Marketing Traditional Marketing
  28. 28. <ul><li>What is Traditional Marketing? </li></ul><ul><li>The online marketing landscape has grown rapidly over the past few years, but Real Living values the importance of keeping a strong traditional marketing plan. </li></ul>Traditional Marketing
  29. 29. Real Living red stands out so our yard signs will get people to notice your house! And my contact information will be on the yard sign so I can respond to interested buyers and schedule a showing Yard Signs
  30. 30. <ul><li>We place print advertising in daily and </li></ul><ul><li>community publications promoting your home. </li></ul><ul><li>We use eye-catching listing ads </li></ul><ul><li>We reach traditional buyers through home </li></ul><ul><li>delivery print advertising </li></ul><ul><li>We reach thousands of homeowners </li></ul><ul><li>and renters each week </li></ul><ul><li>New to the market and Open House </li></ul><ul><li>Advertising in the local Sunday paper! </li></ul>Print Advertising
  31. 31. <ul><li>After listing your home we will immediately direct mail numerous “For Sale” postcards marketing your home that include photos, information and features. </li></ul><ul><li>To sell your home fast we can target specific streets, zip codes and demographic information! </li></ul>Direct Mail Advertising
  32. 32. Conclusion From Start to Finish
  33. 33. From Start to Finish
  34. 34. From Start to Finish
  35. 35. Life is complicated and busy. Work with me and I’ll provide you full service to make the selling process smoother and the results spectacular! My Role
  36. 36. The Choice Is Clear <ul><li>Why Choose me as your Realtor ® ? </li></ul><ul><li>My knowledge </li></ul><ul><li>My services </li></ul><ul><li>My access to technology </li></ul><ul><li>… all gives you outstanding results! </li></ul><ul><li>You can count on me for expert advice and a satisfying transaction. Once you sign a listing agreement, I will begin to market your home using the multitude of marketing tools and techniques available through Real Living. </li></ul>
  37. 37. Thank You! Thank you for taking the time to view this presentation. I would love the opportunity to show you how I get my listings SOLD ! <ul><li>Meghan Lynch </li></ul><ul><li>Real Living Realty Professionals </li></ul><ul><li>413-374-3675 </li></ul><ul><li>(E) </li></ul><ul><li>(W) </li></ul>