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GetThePeople

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GetThePeople

  1. 1. We love this stuff.
  2. 2. WE THINK CREATIVE FEEL BRANDING SPEAK DIGITAL CREATE EXPERIENCES Hi there, we are Get The People – a boutique creative agency. We leverage the art of design, content and branding to help brands from emerging startups to global heavy hitters grow and connect with their audiences – or what we like to call people.
  3. 3. EDGY DESIGN. AWESOME CLIENTS. (IM)POSSIBLE DEADLINES. UNEXPECTED SOLUTIONS. Based in New York City, we’re a collection of brand strategists, UX & ecommerce experts, web designers, content developers and engineers. Our focus is to create meaningful work that helps brands grow and tell their unique stories visually through their single most powerful marketing asset – their website.
  4. 4. WHAT WE LOVE TO DO S T R AT E G Y A proper plan and process holds the course. Without a proper plan we’re just throwing darts. B R A N D I N G / V I S U A L I D E N T I T Y Do you have no soul?! Your branding is the heart and soul of your company. Let it sing. U X / U I / R E S P O N S I V E W E B D E S I G N Your website is the single greatest opportunity for your brand to interact with the world, communicate your story, build your tribe, and drive sales. E C O M M E R C E Pretty in front, robust in the back. Online shopping sites have to look amazing, connect with consumers and drive sales – all while being social, shareable, easy to use and maintain. C O N T E N T D E V E L O P M E N T/ A R T D I R E C T I O N Content remains king of the seven kingdoms and beyond! It has to be clear, visual, engaging, relevant, useful, searchable, short and sweet. D I G I TA L T E C H N O L O G Y / D E V / C M S / M A I N T E N A N C E Your site not only has to look good, it has to be dynamic, fast, interactive, social, and mobile ready. No sweat. S E O 93% of online experiences begin with a search engine. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. Enough said. We offer creative, web design and digital services that can take you from vision to a fully interactive, mobile ready user experiences that reflect your brand’s unique voice, style and vibe. We work closely with you every step of the way through a fully immersive, iterative process where ideas and outlines take shape and materialize into fully visual user experiences.
  5. 5. Husband and wife team Rad Bratich and Megan Murphy are the force behind Get The People – driving the entire creative process from start to finish. GTP launched in early 2011, bringing together their creative expertise in design and strategy – and voila! Get The People was born. Well that’s not quite where the story begins... It all started in the late 90s with an obsession of art and graphics – combined with a desire to spread and share new design and art concepts with the world. For years the words ‘Get The People’ were sprayed, inked, stamped, stenciled, and stickered all over the streets of New York City. Today after years of visibility, Get The People lives on. Together Rad and Megan run GTP, partnering with teams of developers, photographers and copywriters to provide full scope creative and digital services to B2B, lifestyle, fashion, luxury and entertainment brands. OUR STORY
  6. 6. Some featured work.
  7. 7. You could say Revo started it all when it comes to technology and innovation in performance sunglasses. The brand hit the ground running in 1985 and quickly grew to be a global performance eyewear brand known as the leader in polarized lens technology. After almost two and half decades it was time for a serious brand refresh. Sequential Brands Group, the newest owner of Revo, came to GTP with the desire to totally transform and expand the brand and website to support future product development and ecommerce functionality. We set out to bring the Revo brand into the next phase of it’s evolution – creating a more relevant and effective brand position as well as overhauling the website into a responsive ecommerce site. Overall our focus was to continue to connect with Revo’s global legacy consumer while attracting a wider audience of outdoor enthusiasts. We wanted to establish Revo as not only a performance brand, but a lifestyle brand, showcasing a fresh new style and vibe that would drive brand awareness, consumer engagement, and ultimately sales – The rebrand and new commerce website has achieved incredible results; increased global exposure, social footprint, and sales – also serving as the catalyst for acquiring mega brand ambassadors – Bono of U2 and Jimmy Chin. REVO BRINGING NEW STYLE AND ONLINE SHOPPING TO AN ICON IN PERFORMANCE SUNGLASSES. what we did B R A N D S T R AT E G Y V I S U A L I D E N T I T Y E C O M M E R C E D E S I G N D I G I TA L / C O M M E R C E S T R AT E G Y U X / R E S P O N S I V E D E S I G N C O N T E N T D E V E L O P M E N T C O P Y W R I T I N G A R T D I R E C T I O N C ATA L O G D E S I G N S T Y L E G U I D E
  8. 8. William Rast was originally a denim-only label founded by Justin Timberlake and has now expanded into a complete lifestyle collection, quickly becoming a big name in the world of fashion. Get The People partnered with William Rast to reignite the brand through a full overhaul of the existing website and user experience, launching an interactive media platform to support the 2015 world launch and the brand experience ongoing. The site supports and showcases interactive lookbooks, seasonal campaigns, social media, as well as features a multimedia blog platform to drive consumer engagement and global exposure. WILLIAM RAST NEW AMERICANA DENIM CULTURE GETS DIGITAL AND GOES GLOBAL. what we did D I G I TA L S T R AT E G Y R E S P O N S I V E W E B D E S I G N E X P E R I E N C E D E S I G N C O N T E N T D E V E L O P M E N T W E B D E V E L O P M E N T S O C I A L M E D I A S T R AT E G Y C M S
  9. 9. EVNT, a New York based experiential event production company, came to GTP with a unique challenge of being a start-up yet hitting the ground running with a strong portfolio of clientele such as Oprah, Jaguar and Nike to name a few. To hold court they needed to quickly establish themselves as leaders in the event production industry with a brand identity and digital experience that was reflective of the high profile event experiences they create. We collaborated closely with the EVNT team throughout the project crafting the brands DNA, visual style and ultimately a highly dynamic, responsive website. Our focus for the website was to communicate their expertise and passion while creating a vibrant visual experience that is reflective of their disruptive approach and never say die attitude when it comes to delivering unforgettable event experiences. EVNT EVNT HITS THE STAGE WITH A FRESH LOOK AND DYNAMIC USER EXPERIENCE. what we did B R A N D S T R AT E G Y V I S U A L I D E N T I T Y D I G I TA L S T R AT E G Y R E S P O N S I V E W E B D E S I G N E X P E R I E N C E D E S I G N C O N T E N T D E V E L O P M E N T A R T D I R E C T I O N D E V E L O P M E N T F R O N T & B A C K E N D D E V E L O P M E N T W O R D P R E S S C M S C M S S E O
  10. 10. Perchwell, a robust online (and soon mobile) application, is kicking the door down on the tech scene for real estate search. Perchwell came to us with an innovative vision for a first ever real estate search engine and patented technology that would offer richer ‘true’ financials and an overall more dynamic experience than has existed to date. We collaborated closely with the Perchwell team throughout the entire process offering full scale branding, UX, UI, design and quality assurance services. Our focus was to set the brand apart offering a more sophisticated look and feel that could support the sophistication of the application. Our approach for the UI and UX design was to keep things clean, progressive and as light as possible to keep the experience for such a robust tool fun and intuitive. – GTP is currently designing a robust Perchwell mobile app and refreshing the web application to launch in mid 2016. Perchwell has seen huge growth since the launch of the site, acquiring investor capital, new partnerships with Core Realty as well as other brokerages and will expand into national markets in the upcoming year. PERCHWELL GTP PARTNERS WITH PERCHWELL TO DISRUPT THE REAL ESTATE SEARCH EXPERIENCE. what we did B R A N D I N G V I S U A L I D E N T I T Y D I G I TA L S T R AT E G Y U I D E S I G N U X D E S I G N C O N T E N T D E V E L O P M E N T C O N S U LT I N G Q U A L I T Y A S S U R A N C E
  11. 11. Sequential Brands Group, (SBG) a brand management & licensing organization, was looking to upgrade and elevate their online presence through a full redesign and development of their corporate website. The goal was to have a website that works as a marketing tool, communicating more effectively to existing and potential clients and licensee partnerships. Through strengthened design, dynamic content delivery, and enhanced site functionality, we upgraded their entire website’s visual impact and user experience. We provided new content strategy, site design and backend CMS that better showcases the brands they own and what they do all through a mobile responsive framework that’s easy to manage and maintain. – Since the site’s launch SBG has more than doubled their brand portfolio. SEQUENTIAL BRANDS A NEW WEB SHOWCASE FOR A CONSUMER BRANDS POWERHOUSE. what we did C O N T E N T S T R AT E G Y R E S P O N S I V E W E B D E S I G N F R O N T & B A C K E N D D E V E L O P M E N T W O R D P R E S S C M S Q U A L I T Y A S S U R A N C E & L A U N C H
  12. 12. Haven In has curated a selection of luxury villa and apartment vacation rentals in France, Italy, and England for over 20 years. In a travel industry that’s turned into a massive and impersonal catalog of real estate, Haven In offers high end services with full amenities bringing a personal, ‘un-hotel’ experience into the comfort of private home environment. The Haven team came to us with a fifteen year old website looking to completely revamp and transform their entire brand and web experience into a more robust, current and competitive platform within their industry. We started fresh, creating a robust interactive search platform that is clean, elegant, and sophisticated with intuitive and progressive search functionality. The site showcasing a beautiful fullscreen photography, dynamic content, and a user-friendly experience that reflects the unique vacation experience, warmth, and quality Haven In has to offer. HAVEN IN BRINGING NEW STYLE AND DYNAMIC SEARCH TO A EUROPEAN TRAVEL SITE. what we did W E B A S S E S S M E N T S C O P E C O N S U LT I N G B R A N D S T R AT E G Y V I S U A L I D E N T I T Y D I G I TA L S T R AT E G Y W I R E F R A M E S / A R C H I T E C T U R E C O N T E N T S T R AT E G Y C O N T E N T D E V E L O P M E N T U S E R E X P E R I E N C E W E B D E S I G N Q U A L I T Y A S S U R A N C E
  13. 13. Camelot Realty group is boutique property management, brokerage, and investment company servicing New York City’s most high end, luxury buildings. Their previous website was creating challenges on a number of levels, from operational, cosmetic, to communication. In order to solve these issues, Camelot came to us for a full overhaul of their branding and web experience. Our primary focus was to deliver a sophisticated digital experience that is as dynamic and polished as the Camelot Realty Group clientele. We designed and built a more relevant and effective brand position designing an entirely new look and feel within a mobile responsive interface. The new site showcases dynamic content and intuitive experience that better communicates Camelot’s services and value propositions to existing clients, residents and prospects – which has resulted in increased credibility, exposure and growth. CAMELOT REALTY CAMELOT HITS THE STREETS WITH A NEW BRAND STYLE AND RESPONSIVE MAKEOVER. what we did B R A N D I N G V I S U A L I D E N T I T Y C O N T E N T S T R AT E G Y C O N T E N T D E V E L O P M E N T W I R E F R A M E S / A R C H I T E C T U R E R E S P O N S I V E W E B D E S I G N F R O N T & B A C K E N D D E V E L O P M E N T W O R D P R E S S C M S L A U N C H & Q A
  14. 14. OUR OBSESSION Getting the people to connect, notice, follow, fall in love and obsess over your brand, what you’re saying, the trend you’re setting and the style you’re throwing down. Brands that get this right, get the people.
  15. 15. Let’s do this. 134 NORTH 4TH STREET 2FL BROOKLYN NY 11249 MEGAN@GETTHEPEOPLE.COM Oh and check out our website! GETTHEPEOPLE.COM 917 225 0921 We’d love to talk about what you’re up to, where you going and who needs to know you when you get there.

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