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  1. 1. ARegionalApproach to Community EngagementAnd Healthy FoodAccess in Underserved Communities KristianBlessington,PascaleEdouard,MeganJourdan,ErinLaird
  2. 2. Demonstrate the benefit of a regional approach to increasing healthy food access Highlight the role of Community Based Participatory Research in developing solutions to healthy food access Objectives Define food deserts
  3. 3. USDA – Designated Food Desert Census Tracts in Manatee and Sarasota Counties Low Income and Low Access at 1 and 10 miles
  4. 4. Percent of adults who live within ½ mile of a healthy food retailer 25% 27% Manatee Sarasota
  5. 5. Percent of adults who eat at least 5 servings of fruits and vegetables per day 17% 18% Manatee Sarasota
  6. 6. Percent of adults who are overweight or obese 62% 58% Manatee Sarasota
  7. 7. Develop high- impact solutionsShare best practices Maximize resources Reduce duplication Benefits of Regional Approach Maximize limited staff time
  8. 8. Community Based Participatory Research Assets Barriers Solutions Engage Residents, Eliminate Guessing
  9. 9. Methodology Key Informant Interviews2015 January- February Focus Groups 2015 March- April Community Based Participatory Research
  10. 10. Personal Narratives 2015 May- June Photo Voice 2015 May-June
  11. 11. Cross-County Steering Committee 2015 July-ongoing Door to Door Surveys 2015 June-July
  12. 12. Key Informant Interviews Purpose Inform your engagement planGain access to target population Define geographic scope Understand cultural groups
  13. 13. Cindy Sloan Director, Food Bank of Manatee Lawrence Livingston Reverend, Eternity Temple Church KeyInformantInterviews Examples from Manatee County Pat Stream Principal, Samoset Elementary School Yvonne Daniels Deputy, Manatee County Sheriff’s Office
  14. 14. KeyInformantInterviews Examples from Sarasota County Lorna Alston General Manager, North Sarasota Erin Bryce Community Outreach Coordinator, City of North Port Victoria Brown CEO, Dollar Dynasty, Inc Jenna Jones Director Of Nutrition Education and Programs, All Faiths Food Bank
  15. 15. FocusGroups
  16. 16. Focus group at Samoset Elementary
  17. 17. Education Focus Group Themes Cost Store Availability Time
  18. 18. “I need to learn more about how to eat healthy.”
  19. 19. “We have to buy what we can afford, not what we like to get.”
  20. 20. “In this community, there’s not really stores, there are ‘food stores,’ or whatever but it’s just like going to a gas station.”
  21. 21. “When you’re low income, it’s hard to go to the grocery store and pick out a meal that’s healthy and also cheap.”
  22. 22. Photo-Voice Highly participatory Collect meaningful qualitative data Display data visually Engage food desert residents
  23. 23. SAM’s, is economical, but bags of vegetables are too large and I end up throwing food away. Photo-Voice “I would like to find more economic and smaller packages of vegetables in supermarkets closer to my home. Supermarkets, closer to my home, sell smaller bags of vegetables, but they are higher priced.”
  24. 24. Photo-Voice “I would like for the flea market at Tuttle and Ringling to have a larger variety of fruits and vegetables, as well as, better quality like these which I had to buy in the Red Barn in Bradenton which is much farther from my home.”
  25. 25. Photo-Voice “Look at that, that’s sad right there. That’s what my fridge and cabinet always look like. I don’t have a car, so I gotta walk to the store. I would go to a pantry, but I can’t get there. I do have a lot of peanut butter. People are always giving me peanut butter. Sometimes I just eat it with a spoon for dinner.”
  26. 26. Recorded personal narratives Understanding life in a food desert
  27. 27. Door-to-Door Survey Purpose • Engage wider range of residents • Inform planning and decision making
  28. 28. Survey Methodology Community Assessment for Public Health Emergency Response (CASPER) Repurposed from an emergency response tool, to a community engagement tool
  29. 29. Choose census tracts Survey seven randomly selected homes Complete 168-210 surveys Randomly select 30 census blocks Survey Methodology Community Assessment for Public Health Emergency Response (CASPER)
  30. 30. Budgeting 41% Survey Results Education Vegetable Gardening 39% 34% Cooking
  31. 31. Education Survey Results Held in your neighborhood Shorter than an hour Provide Dinner Childcare Transportation 60% 61% 39% 41% 25%
  32. 32. Survey Results Vegetable Gardening Yard 85% Patio 36% Community Garden 33%
  33. 33. Survey Results Vegetable Gardening 85% Seeds and materials 72% Tips for small yards 66% Info on gardening in Florida
  34. 34. Survey Results Farm Stands Weekends 44% Any Day 30% Weekdays 26%
  35. 35. Communication Plain language is key Writing and speaking effectively requires understanding your target population Pilot all materials Ask key informants
  36. 36. Next Steps Cross County Steering Committee Develop action plans Implementation Convene steering committee
  37. 37. Group Discussion: Applying CBPR in Your Community
  38. 38. Who would be your key informants?
  39. 39. What methods would you use to engage your residents?
  40. 40. Thank you Kristian Blessington, Pascale Edouard, Megan Jourdan, Erin Laird,