Personal Learning ProjectTwitpay: Social Commerce and            Giving         By: Megan Haeffele      Missouri State Uni...
Company Overview      • Twitpay hosts and manages        payments through social        networks for         ∙ Online gami...
Company Overview      • John Beisner, Twitpay        President and COO,        describes Twitpay as a        marketing and...
Company History                           • Started in 2009, Twitpay                             focused on a person-to-  ...
Vehicles   Twitpay is advanced and     expanding in several areas     including virtual gift cards,     Facebook, live pri...
Clients and Partners        • Twitpay started services by          providing to non-profit          organizations.        ...
Client Process• Twitpay works with merchants  and organizations to allow  them to communicate directly  with their social ...
Client Process• Twitpay helps their clients in  the planning process.• Clients receive a user guide  and collection of cam...
User Process1. A Twitter user sees a tweet by a hosting   organization or company (a Twitpay client)2. The user retweets (...
Client TweetUser retweets to  donate (or   purchase)
User is directed toregister for a Twitpayaccount if an account  does not yet exist
User Account    • With a Twitpay account,      you can      – View your participation        (track your transactions)    ...
Featured Partner: Citizen EffectOverview• Focus on citizen philanthropists  who encourage and empower  others to join a ch...
Citizen Effect: Approach        • Citizen Effect has performed          two campaigns with Twitpay          1. CitizenGulf...
Citizen Effect Japan Relief
Featured Partner: Music Saves LivesOverview• Bridge between music,  entertainment and life-  saving causes• Focuses effort...
MSL: Approach  • Music Saves Lives used Twitpay    to promote $1 donations through    Twitter  • Campaign included several...
Client Outcomes•   Citizen Effect and Music Saves Lives each    were ideal clients for Twitpay because of    their large n...
Client Experience•   Both Dan Morrison of Citizen Effect, and    Russel Hornbeek of Music Saves lives    reported    –   P...
My Judgment - InnovativeTwitpay is an exciting and innovative way to promoteand fundraise for non-profits.Twitpay is not t...
My Judgment – DilemmaTwitpay has one, main dillemma which is obvious to allparties involved: user follow-through. Those wh...
My Judgment – Human TouchAlso, Twitpay lacks what many non-profits focus on,which is physical or human touch.Many philanth...
Future ImplicationsAccording to John Beisner, Twitpay wants tobecome more of a destination for social mediausers, that is,...
Special thanks to…• John Beisner, President & COO of Twitpay• Russel Hornbeek, Founder & Director of  Music Saves Lives• D...
Personal Learning NetworkTo develop this presentation I utilized the following    avenues1. Twitter   –   @twitpay, @citiz...
Resources•CitizenEffect.org•Bloomberg Business Week          http://investing.businessweek.com/research/stocks/private/sna...
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Twitpay: Social Commerce and Giving

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Discover Twitpay - Easy, secure social payments throughTwitter

This presentation was prepared for Missouri State University, COM 509: Proseminar in Public Realtions

Published in: Technology, Business
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Twitpay: Social Commerce and Giving

  1. 1. Personal Learning ProjectTwitpay: Social Commerce and Giving By: Megan Haeffele Missouri State University COM 509 – Public Relations Proseminar Fall 2011
  2. 2. Company Overview • Twitpay hosts and manages payments through social networks for ∙ Online gaming ∙ Social commerce with customer deals through Twitter replies ∙ Social giving through Twitter and other social media platforms • Twitpay has a patent pending on the execution of the financial transactions
  3. 3. Company Overview • John Beisner, Twitpay President and COO, describes Twitpay as a marketing and new client acquisition tool – Twitpay helps promote socially, which collects new clients – Promotions lead to more than one transaction
  4. 4. Company History • Started in 2009, Twitpay focused on a person-to- person payment process over Twitter • In 2010, a group of investors came together to change Twitpay’s strategy, adding two services: 1. Extend capabilities to non- profits (for social donations) 2. Introduce social commerceSocial Commerce: allowing someone to make a purchase byaccepting an offer all within the social media environment.
  5. 5. Vehicles Twitpay is advanced and expanding in several areas including virtual gift cards, Facebook, live print using QR codes, and more For this presentation, the focus will be on Twitpay’s currently most used platform, Twitter
  6. 6. Clients and Partners • Twitpay started services by providing to non-profit organizations. • Currently Twitpay has more tan 45 non-profit clients • Twitpay works with the top 25 game publishers in the social gaming industry • Twitpay also has partners including Ceridian Stored Value Solutions, and Thriller New Media
  7. 7. Client Process• Twitpay works with merchants and organizations to allow them to communicate directly with their social network• Client signs up with Twitpay• Client logs in to the Twitpay system to create a campaign (a collection of tweets and offers)• Offers could be – Donation requests – Purchase offers (like gift card or other purchase items)• Client receives a list of those who retweet
  8. 8. Client Process• Twitpay helps their clients in the planning process.• Clients receive a user guide and collection of campaign resources such as – Assignment to Twitpay account management employees – Best practices – Plan check list – Direction to Twitpay’s Youtube channel – Follow up service
  9. 9. User Process1. A Twitter user sees a tweet by a hosting organization or company (a Twitpay client)2. The user retweets (RT) that message to share it with their followers and to start the financial transaction3. The user receives a direct Twitter message of one of the two kinds a. If the user already has a Twitpay account, the message is a confirmation request to transfer the predetermined dollar amount b. If the user does not have a Twitpay account, the message will direct the user to set up an account, then follow through with the transaction
  10. 10. Client TweetUser retweets to donate (or purchase)
  11. 11. User is directed toregister for a Twitpayaccount if an account does not yet exist
  12. 12. User Account • With a Twitpay account, you can – View your participation (track your transactions) – Continue future Twitpay transactions in two easy steps
  13. 13. Featured Partner: Citizen EffectOverview• Focus on citizen philanthropists who encourage and empower others to join a charitable movement or start one of their own• Gives philanthropists the ability to choose a project and leverage their social networks on a personal project page• Connects philanthropists directly to communities in need to fund small but critical projects.
  14. 14. Citizen Effect: Approach • Citizen Effect has performed two campaigns with Twitpay 1. CitizenGulf – effort to help fishing families affected by the BP oil spill 2. Japan Earthquake Relief - $10 donations to be matched by Eric Schmidt, Google CEO • These campaigns consisted of multiple vehicles for their efforts including Twitpay
  15. 15. Citizen Effect Japan Relief
  16. 16. Featured Partner: Music Saves LivesOverview• Bridge between music, entertainment and life- saving causes• Focuses efforts on blood donation and the bone marrow registry• Youth-focused• Shares facts, educates and empowers “Saving lives has never sounded so good”
  17. 17. MSL: Approach • Music Saves Lives used Twitpay to promote $1 donations through Twitter • Campaign included several tweets such as – TwitPay to Save Lives. RT this right now/ support MSL. It could be your life that needs MSL Twitpay $1http://twitpay.com/t/702MSLLovesu – RT this Twitpay and CONFIRM your donation of a $1 Pass on the UpSize Meal & SAVE LIVES NOW Twitpay $1http://twitpay.com/t/704 MSLLoves u
  18. 18. Client Outcomes• Citizen Effect and Music Saves Lives each were ideal clients for Twitpay because of their large network of Twitter followers• Both Citizen Effect and Music Saves Lives reported similar outcomes (on a ratio basis) – Thousands of retweets – Low percentage of follow throughs (which is required for the actual financial transaction)
  19. 19. Client Experience• Both Dan Morrison of Citizen Effect, and Russel Hornbeek of Music Saves lives reported – Positive impression of the Twitpay concept – Satisfaction with Twitpay planning process – Satisfaction with promotional value of Twitpay – Excitement for the future of Twitpay
  20. 20. My Judgment - InnovativeTwitpay is an exciting and innovative way to promoteand fundraise for non-profits.Twitpay is not trying to replace traditional fundraisingor marketing, but is simply adding another cost-effective vehicle to be used.The people behind Twitpay are continuallybrainstorming and preparing for advancement; theyknow they haven’t got it perfect yet, but they aren’tafraid to keep trying.
  21. 21. My Judgment – DilemmaTwitpay has one, main dillemma which is obvious to allparties involved: user follow-through. Those who areretweeting offers are simply not completing the sign-upprocess.As Dan Morrison of Citizen Effect and I discussed, theTwitter environment is inherently fast-paced. Users are notin the frame of mind to slow their speed in order to leavethe Twitter page and complete the registration process(even though the Twitpay registration process took meabout 70 seconds).Currently, there are a limited number of Twitpay accountholders; without that mass of prepared users, there is anabsolute necessity for registration follow through.
  22. 22. My Judgment – Human TouchAlso, Twitpay lacks what many non-profits focus on,which is physical or human touch.Many philanthropists are attached to the physicalpresence of a fundraiser, and some may miss thatinteractivity while donating through Twitter.In efforts to help remedy this problem, Twitpay hasrecently developed a more branded registration processto remind users who they are helping through their RTdonation process.
  23. 23. Future ImplicationsAccording to John Beisner, Twitpay wants tobecome more of a destination for social mediausers, that is, a place where users will comelooking for deals and charitable givingopportunities.Twitpay will also be on Facebook soon, andTwitpay plans to expand wherever the social mediamarket leads them.Personally, I can see a great future for Twitpay inthe music industry. Imagine hearing a song on theradio and having the capability to buy the mp3from the radio station’s #nowplaying tweets!
  24. 24. Special thanks to…• John Beisner, President & COO of Twitpay• Russel Hornbeek, Founder & Director of Music Saves Lives• Dan Morrison, Founder & CEO of Citizen Effect Thank you for taking the time to accept my interviews in regards to this presentation and for my own personal interest. You and your organizations have all made a lasting impression on me. -Megan
  25. 25. Personal Learning NetworkTo develop this presentation I utilized the following avenues1. Twitter – @twitpay, @citizeneffect, @musicsaveslives2. Twitpay.com and Twitpayblog.com3. Blog articles through Mashable searches – Geoff Livingston articles and blog, http://geofflivingston.com4. Phone InterviewsThese sources are identified individually in the following slide
  26. 26. Resources•CitizenEffect.org•Bloomberg Business Week http://investing.businessweek.com/research/stocks/private/snapshot.asp? privcapId=54243462•Karkaria, U. (Feb. 22, 2010). Twitter’s Cash Machine. Retrieved from http://www.portfolio.com/companies-executives/2010/02/22/twitpay-aims- to-transform-twitter-into-e-commerce-platform/•Livingston, G. (May 4, 2010). How Does Twitter’s New Social Good Initiative Stack Up? Retrieved from http://mashable.com/2010/05/04/twitter-social-good/•Livingston, G. (March 14, 2011). Galvanizing Your Organization to Help in a Disaster. Retrieved from http://geofflivingston.com/2011/03/19/galvanizing-your- organization-to-help-in-a-disaster/•MusicSavesLives.org•Personal Communication with John Beisner, President and COO of Twitpay, Nov. 14, 2011•Personal communication with Russel Hornbeek, Founder & Director of Music Saves Lives, Nov. 3, 2011•Personal communication with Dan Morrison, Founder & CEO of Citizen Effect, Nov. 9, 2011•Twitpay Blog. (September 20, 2011). Make Twitter Interesting (and Make a Difference). Retrieved from http://blog.twitpay.com/?p=323

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