Social Media Glossary (Oct 2012)

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Twitter and Facebook terminology 101 requested for training support staff.

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  • I’m not here to insult your intelligence about social media. The purpose of this presentation is to make sure we’re all on the same page about how things work on Facebook and Twitter, and how online communities interpret actions on these networks.
  • Let’s talk about what you need to understand when contributing to a Facebook Page.
  • You need an account to be an admin, but you don’t need to worry about it.
  • Beneficial for those that don’t have facebook – it’s public. Go to our URL
  • Let’s talk about what you need to understand when interacting with Twitter users.
  • It’s like “liking” a Page on Facebook – one-way
  • Starting a message with @handle is an important distinction to make!
  • -- however they start, continue with an @reply or DM unless you need their private info-- encourage to take it offline, call us!
  • Modified Tweet (“MT”) “I changed the original slightly.”We get retweeted a lot!! “The tweet stands alone – not spread over several tweets”
  • Social Media Glossary (Oct 2012)

    1. 1. First of all,let me just start by saying…
    2. 2. Facebook Pages
    3. 3. Profilesyour personal homepage“everything about me on FB” Groups collaborative spaces “organizing with others”
    4. 4. Pagesan official Facebook presence for an organization,managed by Page Admins“promotion, sharing news, audience interaction”
    5. 5. Liking a Page“I want to follow this organization and get their updates.”
    6. 6. Status Updates/Stories (Posts)Content shared by a user on a profile, group orpage; displays in reverse-chronological order.“I have something new to share with you.”
    7. 7. Responding to a Post“I acknowledge your message. You are heard.”
    8. 8. Liking a Post/Comment Non-verbal signal of approval.
    9. 9. Timeline (“The Wall”)Collected" status updates from a profile/group/page.“Things I do with Facebook are collected here.”
    10. 10. Pinninga PostKeeps a post at the topof the timeline for up to7 days.Only works on postsAdmins write.“This post is about anunplanned outage – pleaseread.”
    11. 11. MessagesPrivate posts sent by users to Page Admins.
    12. 12. Twitter
    13. 13. Tweet a message sent via Twitter, 140 char maxFollow subscribe to another user’s tweetsEvery tweet from everyone you follow appears in yourHome Feed/Timeline.“Please follow us on Twitter for up-to-date information.”
    14. 14. @Reply a tweet targeted to another Twitter user Visible in others’ Home Feeds only if a user follows both the sender and recipient.Mention a tweet that contains “@username”anywhere in the body of the text. Visible to all Followers (like any regular tweet).
    15. 15. .@reply or ?@reply works like an @reply, butall of your followers will be able to see it.“This response is for @you, but everyone would benefitfrom seeing it.”Direct Message (“DM”) a private tweetbetween sender and receiver.• sending a DM: user must follow you• receiving a DM: only from users you follow
    16. 16. URL ShorteningReducing the number of characters in a URL to savespace in a tweet.URLs usually appear at the end of a tweet
    17. 17. Retweet (“RT”)Sharing someone’s tweet to your own account.Auto-Retweet re-post an exact tweet.Manual Retweet to add commentary.
    18. 18. Favorite save and highlight a tweet on your account“I like your Tweet.” “I want to save this for later.”Hashtag (#) community-driven categorization oftweets using relevant keywords context, tracking and search purposes
    19. 19. I’m Megan Ura.Computer Training Coordinatormegang@stedwards.edu448-8554@Megan_UraNeed Help? facebook.com/help/pages support.twitter.com
    20. 20. Image Credits• Sketched Facebook and Twitter logos: Chris Spooner• I know that feel bro: SociallyAwkwardRobot• Cropped FB logo: TheNextWeb• Large Twitter logo: Fasticon• Pinned Post: Social Media Travelers

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