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Entire presentation Copyright ©2017 Cognitive Advisors LLC All Rights Reserved
Content Strategy
Marty Rosenheck, Ph.D., CPT
CEO, Chief Learning Strategist
mrosenheck@CognitiveAdvisors.com
www.CognitiveAdvisors.com
@mbr1online
2
CONTENT
EXPERIENCE
If content is
king,
experience is
the
emperor!
@mbr1online
3
SCORM xAPI
O
N
T
E
N
T
E
P
E
R
I
E
N
C
E
4
SCORM xAPI
5
Proficiency
70% On-the-Job Experience
20% Informal/Coaching
10%
Formal
Training
Instructional Design
SCORM
Learning Experience Design
xAPI
70:20:10
6
Learning Experience DesignProficiency
Time (Gradually increase task difficulty and decrease scaffolding/support)
©2017 Cognitive Advisors LLC All Rights Reserved
• Decide:
- Next Learning Goal
- What to Change
• Prepare
Support:
• Mini-tutorial
• Ask someone
• Lookup in
Knowledge Base
• Job Task
• Simulation
• Scenarios
• Modeling
• Capture
Experience
Support:
• Performance
Support
• Scaffolding
• Guidance at
Teachable
Moment
• Feedback
• Capture
Interaction
Support:
• Coaching
• Social Media
• Comm. of Practice
• Peer Review
• Portfolio
Skill or
Proficiency
7
• On-demand content
– Knowledge Base
– Video or Audio clips
– Social
– Checklists, Guidelines
– Mini-Tutorial
• Performance Support
Learning Experiences:
Content
Provide
content and
feedback
at the
Teachable
Moment.
Takeaway:
@mbr1online
Content
• Right Place
• Right Time
• Right Content
• Right Amount
Copyright ©2012 Cognitive Advisors LLC All Rights Reserved
21st Century Apprenticeship
19th Century Apprenticeship 20th Century Training
xAPI
Data
Analytics
Cloud
Mobile
10
Learning Experience Manager
©2014 Cognitive Advisors LLC All Rights Reserved
Nano-Coaching Feedback CycleTM
11
Employee
ManagerPeers Expert
Employee Employee
1. Execute
Task
2. Share
Evidence
3. Provide
Feedback
4. Reflect
5. Repeat /
Next Task
Practical Learning™
Formal Training
Employee
ManagerPeers Expert
Employee Employee
1. Execute
Task
2. Share
Evidence
3. Provide
Feedback
4. Reflect
5. Repeat /
Next Task
Practical Learning™
Employee
ManagerPeers Expert
Employee Employee
1. Execute
Task
2. Share
Evidence
3. Provide
Feedback
4. Reflect
5. Repeat /
Next Task
Practical Learning™
Employee
ManagerPeers Expert
Employee Employee
1. Execute
Task
2. Share
Evidence
3. Provide
Feedback
4. Reflect
5. Repeat /
Next Task
Practical Learning™
Learning Record Store
Everything Tracked
Data Analytics
Creating a Guided Path to Proficiency
xAPI
xAPI
xAPI
Content Repository
Performance Support, Videos,
Reference
Thank You!
Marty Rosenheck, Ph.D.
CEO, Chief Learning Strategist
mrosenheck@CognitiveAdvisors.com
@mbr1online
www.CognitiveAdvisors.com
Certification,
Badges
Formal Learning
Activities
(Workshops, eLearning
Courses)
Informal Learning
Activities
(knowledge base, short
video, social)
Experiential Learning
Activities
(e.g., on-the-job activity)
Experience API
to Learning
Record Store
(LRS)
Learning Path
Tracking, Analytics, Reporting
Copyright ©2015 Cognitive Advisors LLC All Rights Reserved
Performance
Metrics
Nano-
Coaching
Observations
Feedback
TM
Learning Experience Manager
Competency
Assessment
Recommendation
Proficiency
Competence

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Content Strategy

  • 1. Entire presentation Copyright ©2017 Cognitive Advisors LLC All Rights Reserved Content Strategy Marty Rosenheck, Ph.D., CPT CEO, Chief Learning Strategist mrosenheck@CognitiveAdvisors.com www.CognitiveAdvisors.com @mbr1online
  • 5. 5 Proficiency 70% On-the-Job Experience 20% Informal/Coaching 10% Formal Training Instructional Design SCORM Learning Experience Design xAPI 70:20:10
  • 6. 6 Learning Experience DesignProficiency Time (Gradually increase task difficulty and decrease scaffolding/support) ©2017 Cognitive Advisors LLC All Rights Reserved • Decide: - Next Learning Goal - What to Change • Prepare Support: • Mini-tutorial • Ask someone • Lookup in Knowledge Base • Job Task • Simulation • Scenarios • Modeling • Capture Experience Support: • Performance Support • Scaffolding • Guidance at Teachable Moment • Feedback • Capture Interaction Support: • Coaching • Social Media • Comm. of Practice • Peer Review • Portfolio Skill or Proficiency
  • 7. 7 • On-demand content – Knowledge Base – Video or Audio clips – Social – Checklists, Guidelines – Mini-Tutorial • Performance Support Learning Experiences: Content Provide content and feedback at the Teachable Moment. Takeaway: @mbr1online
  • 8. Content • Right Place • Right Time • Right Content • Right Amount Copyright ©2012 Cognitive Advisors LLC All Rights Reserved
  • 9. 21st Century Apprenticeship 19th Century Apprenticeship 20th Century Training xAPI Data Analytics Cloud Mobile
  • 10. 10 Learning Experience Manager ©2014 Cognitive Advisors LLC All Rights Reserved
  • 11. Nano-Coaching Feedback CycleTM 11 Employee ManagerPeers Expert Employee Employee 1. Execute Task 2. Share Evidence 3. Provide Feedback 4. Reflect 5. Repeat / Next Task Practical Learning™
  • 12. Formal Training Employee ManagerPeers Expert Employee Employee 1. Execute Task 2. Share Evidence 3. Provide Feedback 4. Reflect 5. Repeat / Next Task Practical Learning™ Employee ManagerPeers Expert Employee Employee 1. Execute Task 2. Share Evidence 3. Provide Feedback 4. Reflect 5. Repeat / Next Task Practical Learning™ Employee ManagerPeers Expert Employee Employee 1. Execute Task 2. Share Evidence 3. Provide Feedback 4. Reflect 5. Repeat / Next Task Practical Learning™ Learning Record Store Everything Tracked Data Analytics Creating a Guided Path to Proficiency xAPI xAPI xAPI Content Repository Performance Support, Videos, Reference
  • 13. Thank You! Marty Rosenheck, Ph.D. CEO, Chief Learning Strategist mrosenheck@CognitiveAdvisors.com @mbr1online www.CognitiveAdvisors.com
  • 14. Certification, Badges Formal Learning Activities (Workshops, eLearning Courses) Informal Learning Activities (knowledge base, short video, social) Experiential Learning Activities (e.g., on-the-job activity) Experience API to Learning Record Store (LRS) Learning Path Tracking, Analytics, Reporting Copyright ©2015 Cognitive Advisors LLC All Rights Reserved Performance Metrics Nano- Coaching Observations Feedback TM Learning Experience Manager Competency Assessment Recommendation Proficiency Competence