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MegaMeeting.com Video Conferencing Allows Market Research Firm U30 Group, Inc. to Break from Tradition

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As with many other industries, those in Market Research, the companies who facilitate focus groups, are finding the rapid growth and usage of new technologies has allowed them to transform traditional focus groups into more innovative and interactive focus groups.

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MegaMeeting.com Video Conferencing Allows Market Research Firm U30 Group, Inc. to Break from Tradition

  1. 1. com Press Release Making Business PersonalMegaMeeting.com Video Conferencing Allows Market ResearchFirm U30 Group, Inc. to Break from TraditionLOS ANGELES, CA, December 22, 2010 – What do companies like Coca-Cola, Nike, AT&T, Pizza Hut, and Southwest Airlineshave in common? Each one has used a focus group to either create a new product or improve upon a current product. Atraditional focus group consists of bringing approximately 8-12 consumers to one location and through the assistance ofa moderator they are questioned and surveyed on their opinion of a certain product. As with many other industries, thosein Market Research, the companies who facilitate focus groups, are nding the rapid growth and usage of newtechnologies has allowed them to transform traditional focus groups into more innovative and interactive focus groups.As an example, U30 Group, Inc., based out of Knoxville, Tennessee uses MegaMeeting.com to conduct online qualitativeresearch groups through web-based video conferences. Prior to using MegaMeeting.com, U30 Group Inc’s focus groupswere held in a conventional manner; they would rent a facility in a speci c location, recruit 10 consumers they wanted tolearn from and then y them out to the location.Taking advantage of many features provided through MegaMeeting.com, such as the ability to have live video feeds andcommunicate through built-in audio (VoIP), the U30 Group, Inc. now conducts their focus groups online. Je Phillips, Sr.Mgr. Consumer Insights and Tech, U30 Group Inc., stated that “MegaMeeting allows us to conveniently help our clients geta glimpse into real-time research”.U30 Group Inc. has been able to achieve many bene ts through the use ofvideo conferencing with MegaMeeting.com. Compared to typical focusgroups in a brick and mortar location, focus groups usingMegaMeeting.com do not have recruiting coordination challenges and canbring geographically divided consumers into the same online focus “MegaMeeting allows us todiscussion. Through the use of MegaMeeting.com web conferencing, focus conveniently help ourgroups are able to save time and money due to limiting their travel relatedcosts to speci c locations, as well as save on facility rental costs. According clients get a glimpse intoto Je Phillips, one of the best bene ts of MegaMeeting.com is being able to real-time research”.provide their clients with a wow factor. “Our clients enjoy observing onlinemeetings from their own o ce/home and watching the interaction ofconsumers - while still being able to interact with the moderator via the chatbox if they want to probe something that was said”.About MegaMeeting.com (http://www.MegaMeeting.com)MegaMeeting.com is a leading provider of 100% browser based web & video conferencing solutions, complete with realtime audio and video capabilities. Being browser based and working on all major operating systems – Windows, Mac & Linux;MegaMeeting.com provides universal access without the need to download, install or con gure software.MegaMeeting.com web conferencing products and services include powerful collaboration tools that accommodate robustvideo & web conferences, including advanced features such as desktop/application sharing, i.e. Word and Excel documentsand PowerPoint presentations without the need to upload any les. MegaMeeting is ideal for multi-location web basedmeetings, virtual classrooms, employee trainings, product demonstrations, company orientation, customer support,product launches and much more.For more information please visit www.megameeting.com or call (818) 783-4311. com U.S. & Canada - 877.634.6342 International - 818.783.4311 info@megameeting.com

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