Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Simone Giomi - User experience per gli e-commerce: dall’analisi alla progettazione

314 views

Published on

Quali sono i passi da seguire per progettare un’esperienza di acquisto online intuitiva e di qualità?
In quale momento dello sviluppo deve essere coinvolto lo user experience designer per garantire che al momento del lancio il sito risulti piacevole e di facile utilizzo?
Attraverso la presentazione di un caso studio reale, Simone Giomi illustra tre semplici tecniche di UX design che consentono di concepire e-commerce ad elevata esperienza d’uso: l’analisi dei competitor, la definizione dell’architettura dell’informazione, gli sketch delle singole pagine lungo tutto il funnel di acquisto.
Tre semplici step per realizzare un design bello e funzionale, in grado di bilanciare requisiti di prodotto e bisogni dell’utenza.
Una dimostrazione alla portata di tutti per far capire quanto un approccio serio alla user experience stia finalmente diventando parte integrante di ogni strategia digitale.

  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ,Download or read Ebooks here ... ......................................................................................................................... Download FULL PDF EBOOK here { https://urlzs.com/UABbn }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes.........ACCESS WEBSITE Over for All Ebooks ..... (Unlimited) ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Simone Giomi - User experience per gli e-commerce: dall’analisi alla progettazione

  1. 1. Mi presento UX Designer & Usability Expert Formazione e Consulenza RESTIAMO IN CONTATTO www.simonegiomi.com userexperience.boutique www.linkedin.com/in/simonegiomi
  2. 2. In mezz’ora ● User Experience: perché è importante ● L’analisi: il benchmark ● La struttura: architettura dell’informazione ● Il design: best practices
  3. 3. UX in 3 parole
  4. 4. Un posto per la UX
  5. 5. Come si fa la UX
  6. 6. STRATEGIA Benchmark Architettura dell’informazione Caso studio Merchant settore arredamento REDESIGN DEL SITO
  7. 7. Benchmark Facciamolo bene Cosa analizzare Homepage Pagina di listing Scheda prodotto Carrello Checkout
  8. 8. Benchmark Facciamolo verticale Cosa analizzare Homepage ● header ● menu di navigazione ● search box ● hero area ● lanci di prodotto ● promozioni ● footer Pagina di listing ● anteprima prodotti ● filtri ● ordinamenti Scheda prodotto ● ... ● … ● ...
  9. 9. Benchmark Facciamolo verticale
  10. 10. Benchmark Perché un benchmark verticale? ANALISI ● Conoscere le best practices più diffuse ● Conoscere (ed evitare!) le worst practices ● Capire le differenze specifiche dei nostri competitor DESIGN ● Definire i requisiti ● Supportare con più forza le decisioni prese ● Far leva sugli aspetti differenziali
  11. 11. Abbiamo detto verticale Focus on: ARCHITETTURA DELL’INFORMAZIONE
  12. 12. Evidenze Navigazione per ambiente
  13. 13. Evidenze Navigazione per designer
  14. 14. Evidenze Navigazione per prodotti
  15. 15. Evidenze Navigazione per ispirazione
  16. 16. Progettare prima di fare
  17. 17. Progettare prima di fare Home Ambienti Prodotti ... Inspiration ... ...
  18. 18. Progettare prima di fare Home Ambienti Prodotti Inspiration
  19. 19. Architettura dell’informazione Perché uno studio dell’architettura dell’informazione? ANALISI ● Mappare i contenuti ● Mappare il linguaggio > Labelling DESIGN ● Categorizzare l’informazione ● Selezionare ed etichettare i contenuti ● Elencare i template
  20. 20. Best practices per menu di navigazione Mega menu: facciamolo bene
  21. 21. Best practices per menu di navigazione Forse era meglio prima?
  22. 22. Best practices per menu di navigazione Occhio alle etichette!
  23. 23. Best practices per menu di navigazione Hamburger (icon), hamburger (icon) ovunque
  24. 24. Best practices per menu di navigazione Hamburger (icon), hamburger (icon) ovunque
  25. 25. Best practices per menu di navigazione C’è menu e menu
  26. 26. Best practices per menu di navigazione Slim menu
  27. 27. Best practices per menu di navigazione A qualcuno piace “sopra”
  28. 28. Aperitivo? RESTIAMO IN CONTATTO www.simonegiomi.com userexperience.boutique www.linkedin.com/in/simonegiomi

×