Your company’s voice on social media shows people who you are – and just as importantly, who you aren’t – and you have to be able to keep that identity consistent. We’re excited to chat with Edgar’s own brand expert Tom VanBuren on effective strategies to help your voice stand out on all your social channels! Learn how to establish your own social media voice and identity, and how to use social media to consistently share your brand’s personality to engage your followers. Learn more on our webinar replay here: https://meetedgar.com/live-streams-and-webinars/

1. Establish your Brand Voice
For Social Media Success
With MeetEdgar’s Content Manager Tom VanBuren
and Onboarding Coach Megan McMullin

2. Every business has to
be able to explain
who they are. Not
what they do or what
their products offer,
but the traits that
define their identity.

3. Your company’s
voice on social
media shows people
who you are – and
just as importantly,
who you aren’t – and
you have to be able
to keep that identity
consistent.

4. Being different can be a lot more valuable
than trying to be the-same-but-better
Think about your own personality, and
what ideals you want your brand to
represent.
Start small. Start with your adjectives,
and go from there.
If you can find even a small way in
which you’re different from the other
guys, though, you can use it as the
framework for your brand.

5. Two brands that target people with
similar interests, but each with their
own unique personalities.

6. IRL EXAMPLES

7. Remember that your brand voice =
your style guide voice

8. ● Who is our core audience? (Note that your audience of followers and your
audience of customers may be slightly different!)
● What is our sense of humor on social media like?
● What is our sense of humor on social media NOT like?
● How does our voice on social media change when we’re providing customer
service?
● What kinds of images do we share (or not share) on social media?
● What sorts of things do we or do we not retweet?
● When making branded graphics, what colors and fonts do we use?

9. ● We’re casual. Being easy to understand is an underrated virtue. Explain things the way
you would to a coworker – use precise language, respect their intelligence, and don’t be
pretentious.
● We’re authoritative. There’s a difference between being casual and being careless! Be
confident in the value of your own expertise – it’ll show in your writing. (Being smart
and being casual aren’t mutually exclusive!)
● We’re empowering. One of the most important things we can show people is that they
can do this thing (whatever that thing may be).

10. Your voice can be visual
Be recognised faster
Establish a consistent color
scheme with your photos
and text!

11. Brand Voice and Analytics
If you want to sharpen your voice for an existing audience on social media, your
Facebook Insights and Twitter analytics can help you hone in on who’s reading your
content. Both of these offer you demographic data breaking down your audience by age,
location, gender identity, and more.
www.analytics.twitter.com
DEMOGRAPHICS /
LIFESTYLE Tab

12. Follower Generated Brand Voice
Listen and
respond to
your followers
in creative on
brand ways!

14. Behind the scenes
content and on
brand humor!

15. Don’t pass up
an opportunity
to reinforce
your branding...
No matter how
small!

16. Perform your brand’s identity whenever you can, wherever
you can, and you’ll only make it stronger.

17. Parting Thoughts
A brand’s social media voice
doesn’t manifest by accident –
it’s the result of careful
planning and deliberate
decisions. Like any other form
of marketing, your social
media voice should cater to
the specific audience you
want to appeal to the most

18. Take Action and try it today!
Analyze your audience with
Facebook Insights and Twitter
Analytics
Develop your style guide
Stay true to your brand
in every update you add
to your Edgar Library!

19. Why a schedule tool can help!
Get into the creative headspace - Batch your updates - Consistency

20. Email support@meetedgar.com for some SWAG!

21. Get a free
month!
www.meetedgar.com
octopuswebinar18