Increase Website Traffic Blueprint


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  1. 1. t raf f icgenerat ioncaf Website Traffic: The Ultimate Blueprint to MoreProfitable Web TrafficIt’s simple.Every website wants to increase website traf f ic.Prof itable website traf f ic would be even better.The kind of web traf f ic that likes you, devours your content,consumes your products, tells their f riends, and comes back –hungry f or more.You know… the legendary kind.The only kind worth getting.Let me tell you something: you are at the right place at the right time.Why is this the right place?Because it’s TRAFFIC Generation Caf é, doh!It’s not “How to Make Loads of Money Online“ Caf é.It’s not “How to Convert 100% of your Visitors into Hot Leads“ Caf é.I know one thing and I know it very well: how to increase website traffic - whatever the niche, the size, or theage.I really needed to say this to so many well-meaning commentators on my recent EmpowerNetwork review.Why is this the right time?Putting the horse bef ore the cart (almost) never works.It helps to know where you are going bef ore bef ore f iguring out how to get there.It pays to know your basics, in other words.The beginning of a new year seems to be a pretty good time to do just that:get a good overall picture of the dif f erent web traf f ic sources;f igure out which ones work better f or your niche/site;pair that with your own comf ort zone, existing skills, and knowledgego hunting.How to Increase Website Traffic: Overview
  2. 2. Click here to see the mind map full-sizeDownload it as a PDFIncreasing your website traf f ic in both quality and quantity is vital f or your online business.Increasing your targeted website traf f ic will result in:more clients f or your services,more buyers f or your product,more prof its f or you,stronger community around your business and brand.But bef ore we start generating more web traf f ic, it pays toidentif y all potential traf f ic streams,estimate their short-term and long-term value,zero down on the best starting point f or your specif ic business.What are our potential website traffic streams?I narrowed them down to the f ollowing (and we’ll talk about them in the order of potential importance):Content leverageRelationship marketingSocial marketingSEOProduct creationMobile traf f ic
  3. 3. Paid traf f icOf f line traf f icLet’s start with content leverage.Increase Website Traffic through Content LeveragePriority: HighTraffic potential: both short and long-termImplementation: takes time initially, but once the system is in place, becomes second nature.Most online businesses are content-driven in one way or another.We write blog posts,Create videos,Products descriptions,Sales pages,You name it…Yet most businesses have no idea how to leverage that content to increase website traf f ic.The possibilities are endless.Let’s say you write ONE core piece of content (take a blog post as an example).Instead of simply publishing it on your blog and moving on to the next one (no leverage, no scale), you can:1. PowerPoint Presentation: create an outline, turn it into a PowerPoint presentation, and submit it toSlideshare-type sites.2. Video: make an audio to go with the presentation and turn it into a video – syndicate to video sites.3. PDF: make a transcript of your video, turn it into a PDF – syndicate to PDF sites.4. Article: condense your post into an article – submit it to article directories.5. Podcast: turn the audio f ile into a podcast.6. Images: turn key points of your post into images – submit them to sites like Pinterest and Instagram.7. Guest posts: use the main concepts of your original post and develop them into a guest post (notduplicating, but complimenting it); link the guest post to your original one.8. Free WSO: submit your PDF as a f ree WSO through Press release: write a press release.10. Webinars: if the topic has depth to it, you can expand your original PowerPoint presentation into awebinar (conduct it for your own readers or, better yet, team up with another blogger to present it to theirreaders).Additionally, when writing that one core piece of content, think about ways to turn it into a traf f ic bait toincrease your website traf f ic even more.
  4. 4. Suggestions:Link out to other blogs and let the owners know when the post goes live;Turn the post into a contest/challenge;Of f er a giveaway at the end;Create “The Best of …” lists in your niche.Additional benef its of leveraging your existing content to increase website traf f ic:save time/money by making the same piece of content work f or you again and again;build links back to your site = improve your chances to get more search engine traf f ic;build your brand by “being everywhere”.Content Leverage Resource SectionContent Marketing Leverage System: How to Multiply Your ReachContent Recycling: How to Turn Articles into Videos in 5 MinutesBe Everywhere: How to Convert Blog Post into PDF in Under 60 Seconds7 Creative Content Writing Ideas to Bring Your Old Content Back to Lif eCamera Shy? Then create a video with PowerPoint instead - WeBlogBetter.comList of Guest Post and Guest Blogging Sites - WeBuildLink.comHighly recommended training:Danny Iny’s Write Like FreddyIncrease Website Traffic through Relationship MarketingPriority: HighTraffic potential: more long-termImplementation: takes time; based on your ability to develop relationships.Building relationships with other online businesses related to your niche is one of the key elements of yourf uture business success.It could become your key to:Mentions on other blogs = get more ref erral traf f icOrganic link building = get more search engine traf f icMore social media shares = build your brand and traf f icKey ways to get noticed:Guest posting
  5. 5. Commenting on other blogsCreating your own commenting/mastermind tribeLinking out to related posts on other blogsFeaturing other bloggers/sites in your postsAccepting guest postsPersonal emailsProduct co-creationAd swappingNewsletter co-registrationOf f ering your f reebie as a bonus to their productsSpecial discounts f or their readersFree webinars f or their audienceRelationship Marketing Resource SectionHow to REALLY Create a Popular Blog From ScratchHow to Increase Website Traf f ic Through Prof itable AlliancesTriberr: Your Step by Step Guide to Being HeardHow I Got 30 Superstars to Write For MeHow to Drive Traf f ic To a New Blog Through a Commenting TribeBest marketing training on the topic:Danny Iny’s Audience Business MasterclassIncrease Website Traffic through Social MarketingPriority: High, goes hand-in-hand with Relationship MarketingTraffic potential: short-term and long-termImplementation: easy quick traffic source; long-term relationship buildingSocial marketing includes many f orms of relationship building using third-party platf orms:social mediaf orumssocial networking communitiesSocial Media Website TrafficSocial media takestime
  6. 6. ef f ortconstant attention and upkeepSo why bother? Here’s why:1. Best place to f ind your target audience;2. Quickest way to build awareness about your brand;3. Great place to start building relationships;4. Important f or SEO; Social SEO is a must!How do you choose the right social media platf orm to increase YOUR website traf f ic?Should it be:Facebook?Twitter?Google+?Pinterest?Don’t choose one “just because everyone else says you should”.researchobservetrackQuick Tip:Hands-down best way to figure out where to start with your website traffic generation is to seewhich platform your competitors drive the most traffic from.Go to, enter the URL of your competitor in the search box, click on “Get Details” aboutthem, and navigate to “Clickstream”.Their clickstream will show you which top sites their visitors came from. Bingo!To learn more about this strategy, get my free traffic report.In most cases, I’d suggest starting with Facebook.Forum Website TrafficWhy f orums?For the longest time, I thought that f orums were a waste of resources and half -houses f or spam.Yet, I’ve seen many website traf f ic stats that proved me wrong again and again.Forums are great to:
  7. 7. 1. Position yourself as an authority on the subject;2. Bring web traf f ic back to your site f rom more inf ormation;3. Build relationships;4. Build links.The key to making the most of f orum traf f ic is to f ind the right f orum f or YOUR niche.Your ideal f orum should beactivetightly moderated to prevent spaman established authoritySocial Networking CommunitiesThese are social networking communities geared towards a particular target – small business and – blogging – network marketing communityCaf – mom communitySocial Marketing Resource SectionSocial Media Traf f ic 101Best Twitter Tools to Get More Twitter Followers [Tweet Adder Alternatives]How To Get Free Targeted Traf f ic f rom Forums116 Niche Social Media Sites f or Marketing Your Business - GeniusStartup.comIncrease Website Traffic through SEOPriority: Medium to lowTraffic potential: long-term onlyImplementation: takes time to implement, best to put into motion from startFirst things f irst: what is SEO?Search Engine Optimization (SEO) is the art of showing up on the f irst page of Google f or your best moneykeywords.Or f or anything at all, as of late.Search engine traf f ic makes a great icing on the cake, but please, under no circumstances, rely on it as your
  8. 8. main website traf f ic source.When developing your SEO strategy, you have to pay attention to the f ollowing two types of optimization:1. On-page SEO2. Of f -page SEOOn-Page SEOChoose the niche and stay with it;Write on subjects, NOT keywords;Smart internal linking;Proper titles, descriptions, headings;Decrease bounce rate;Increase site speed;Link out to authority sites;Content f reshness.Off-Page SEOTraditional link building;Social SEO;Branding.SEO Resource SectionAna’s Free SEO ReportSEO Traf f ic 101Best backlinking course (post-Penquin):Link Building DossierIncrease Website Traffic through Product CreationPriority: Medium to lowTraffic potential: short-term mostly, some long-term potentialImplementation: great for a quick boost of web traffic; can be done at any stage of your businessWhat does product creation have to do with increasing your website traf f ic?When you have a product, you can use it to:Drive traf f ic through af f iliate programs (get other people to promote your product and send you traffic asa result);
  9. 9. Of f er your product as a bonus to other people’s products;Sell it as WSO;Of f er it (or a modif ied version of it) as a f ree WSO.Product Creation Resource SectionBest Af f iliate Marketing Programs that PayKindle Publishing: Your Guide to Getting Responsive Traf f ic with KindleKristi Hines: Why You Need to Write an Ebook f or IncomeExactly How I Wrote an Ebook That Made $10K in 1 WeekIncrease Website Traffic through MobilePriority: MediumTraffic potential: long-term and short-termImplementation: goes hand-in-hand with your overall web traffic growthMore and more of your web traf f ic will be looking f or you and reading your content on their mobile devices.…Or not, if your site is not modif ied f or mobile users.Install a plugin that will convert your blog into a mobile-f riendly version;Mobile site app.Mobile Traffic Resource SectionWhat is Responsive Web Design?Increase Website Traffic through Paid MeansPriority: High if you know what you are doing and have the budget, low if neither one of thosefactors applyTraffic potential: short-term onlyImplementation: great for quick boosts of traffic; completely depends on the depth of your pocketsPay Per Click AdsGoogle Adwords:Requires f inancial investmentRequires in-depth knowledgeHas no leverage (no money = no traf f ic)
  10. 10. Facebook Ads:Easier to master than Google AdwordsEasier to set upLess competitionGood targetingRequires f inancial investmentHas no leverage (no money = no traf f ic)Banner AdsAds on other blogs/niche websitesSolo AdsEmail newslettersEzinesPaying for trafficOtherwise paying f or traf f ic (highly unproductive, and unadvisable):paying with money or time;traf f ic exchanges (a waste of time);buying traf f ic/impressions (a waste of money).Paid Traffic Resource SectionBanner Advertising: Viable Make Money Blogging Solution?The Highly Prof itable Traf f ic Strategy You Aren’t Using YetIncrease Website Traffic through Offline MeansPriority: Medium to lowTraffic potential: both short and long-termImplementation: takes time to implement, depends on how often you come in physical contact withyour potential target market.More traditional ways to increase website traf f ic; best suitable if :your business is heavily localized;you attend business conf erences, trade shows, do something news-worthy and catch attention of the local press.
  11. 11. Ways to increase of f line traf f ic:business cards;f lyers;brochures;f ree samples.Increase Website Traffic: Marketing TakeawayBy now, you should have a very good overall idea of where website traf f ic comes f rom, and hopef ully, evenknow which traf f ic types would work best f or your business.If not, it’s OK too.Here’s the plan of action:Step 1.Study the inf ormation above:Download the Website Traf f ic mind map (no opt-in).Watch the video above as I walk you through every aspect of increasing website traf f ic.Take a look at any additional resource I provided under each traf f ic source (more to come).Step 2.Zero down on the aspects you currently have the most knowledge on.This will save you time and money, and will most likely result in more traf f ic a lot sooner.The UN-Massive Guide to Getting Massive TrafficI’d also strongly recommend mastering one traf f ic strategy at a time.Don’t let yourself be distracted by the abundance of possibilities.identif y one strategy to f ocus on;learn everything you can about it;start driving traf f ic with it;f ind ways to put it on autopilot;move on to the next one.Step 3.Keep up with it.Chances are as soon as you get comf ortable with any one traf f ic strategy, the rules will change the very nextday.If you need my help to stay inf ormed on the latest marketing and traf f ic generation trends, make sure torequest my f ree Bite-Size Traf f ic Hacks email series.
  12. 12. request my f ree Bite-Size Traf f ic Hacks email series.In the upcoming weeks, I’ll be publishing more detailed posts on using each specif ic strategy – you’ll f ind thenew links under “Resource Section” of each traf f ic stream.If you know of any epic posts on any of these topics published on other blogs, let me know; would love to takea look at them.Until next time,If you like this post and think it would be valuable to your f ollowers,share the ish out of it f or me, would you?