1. CONTENT REPURPOSING
SHOW
TELL
not

2. Batman
without
Robin

3. Batman
without
Robin…

4. smartphone
without a
data plan…

5. peanut butter n' jelly
without jelly…
or peanut butter…

6. I know!!!

7. content marketing
content repurposing
that ’s

8. content marketing
content repurposing
without

9. I am
Ana Hoffman

10. I REPURPOSE
EVERYTHING
and

11. …even the back of my head to reveal the
new branding for Traffic Generation Café!

12. Why on earth?

13. because
I know the power of
repurposed content
know

14. what is
CONTENT REPURPOSING?

15. CONTENT REPURPOSING
is a marketing strategy
that puts your business message
in every format and on every platform
your potential customers
are looking for it.

16. every format
every platform
everywhere

17. just might be the
NEW REALITY
of content marketing
CONTENT REPURPOSING

18. Content repurposing is to
content marketing what
marketing automation is
to email marketing.
“~ Neal Schaffer
NealSchaffer.com
#RECONTENT

19. BUT…
not everyone agrees

20. I'm NOT into content repurposing.
When I see it, it tells me that
the person is struggling to be
creative and have enough
varied and unique perspective
to bring information to the world
on a regular basis.
~ Chris Brogan
ChrisBrogan.com
“ #RECONTENT

21. #RECONTENT
That ’s OK, Chris…
We love you anyway! 💋

22. I say folks who think that
aren't clear on
what content repurposing is.

23. DON’T think of
CONTENT REPURPOSING as
reusing, recycling, syndication.

24. Think of
CONTENT REPURPOSING as
CONTENT REIMAGINING.

25. “ ~ Ann Handley
AnnHandley.com
#RECONTENT
DON’T just
repurpose
your content.
Reimagine it.

26. Let’s repurpose
the misunderstood
content repurposing
into…

27. repurposed content
=
recontent

28. RECONTENT is NOT about reusing an
old piece of content again and again.
It's content
REimagined and REinvented…

29. RECONTENT is NOT about reusing an
old piece of content again and again.
It's content
REimagined and REinvented…

30. …and it has to be every bit as
epic, creative, & compelling
as the content it's based on.

31. Repurposed
content
~ Ana Hoffman
#RECONTENT
IS OUT
pizzazz
without

32. As a prospect
discovers your
recontent across
various channels,
she forms an
impression of you
and your brand.

33. That overall
impression is
what determines
whether you
get the sale.

34. “
I think businesses that invest
a lot in creating valuable
content but don't think of
creative ways to slice and dice
it in different mediums are
doing themselves a disservice.
~ Michael Stelzner
SocialMediaExaminer.com
#RECONTENT

35. “
If you bought an expensive pair
of shoes, would you show them
off once, then hide them in your
closet never to be seen again?
No way! Same goes for your
best content. Show it off
multiple times, in multiple
places, in multiple ways. It's just
too good to take it for a spin
once!
~ Amy Porterfield
AmyPorterfield.com

36. “Stop creating content for
content sake! Create great
content and up-cycle it
uniquely for each network
to reach your audience
where they engage.
~ Brian Fanzo
Isocialfanz.com
#RECONTENT

37. Learn how to
repurpose content like
the marketing elite does

38. text RECONTENT to 444999
to download the FREE PDF
“How to Repurpose Content
for Traffic & Leads”

39. text
RECONTENT
to
444999

40. What are
the benefits of
using recontent
in your business?
So…

41. CONTENT REPURPOSING
HELPS YOU REACH
WIDER AUDIENCE1

42. Did you know?

43. 30% of people
are visual thinkers
45% of people use
both visual thinking
and thinking in the
form of words
25% of people think
exclusively in words

44. So… if you’re primarily
communicating with your
audience in words (like blog posts),
you are only reaching about
25% of them EFFECTIVELY.

45. THE REST
WANT YOU TO
SHOW
TELL
not

46. CONTENT REPURPOSING
allows you to do that.

47. “The content you make is
not THE thing, it’s just the
FIRST version of that thing.
~ Jay Baer
ConvinceAndConvert.com
#RECONTENT

48. “Repurposing is important
because it opens up
different entry points for
potential readers and
customers to discover you.
~ Henley Wing
BuzzSumo.com
#RECONTENT

49. CONTENT REPURPOSING
INCREASES YOUR
WEBSITE TRAFFIC2

50. The more you recontent,
the more visible you become.

51. Your potential prospects
see you everywhere -
they now perceive you as a
niche expert.

52. That’s the TRUE power of recontent:
being recognized as
THE one with a solution to a problem.

53. The by-products of growing your brand
and niche expertise through recontent are
• mentions on other sites
• backlinks
• referral traffic
• higher domain authority of your site
• higher overall search engine rankings

54. content repurposing
that ’s

55. content repurposing
traffic
traffic
traffic

56. music to my ears!!!
and that’s

57. ~ Eric Enge
StoneTemple.com
#RECONTENT
From an SEO perspective,
content repurposing helps
create a lot of additional
exposure for your content,
and this can lead to more
links and traffic back to
your site.
“

58. “It's the savvy business owner
who sees that repurposing
their content into a variety
of ways and channels can
significantly amplify and
accelerate how they
receive traffic, leads and
sales.
~ Mike Allton
SocialMediaHat.com
#RECONTENT

59. CONTENT REPURPOSING
INCREASES YOUR CHANCES
TO BE HEARD3

60. ‘The rule of 7’ says that
your prospects need to
see your message
at least 7 times before they
really notice it and take action.

61. “Repetition increases the chance
that you get heard.
Repetition also increases … the
authority and believability of what
you have to say. Listeners go from
awareness of the message to
understanding to trust.
~ Seth Godin

62. How are YOU
going to expose
the prospect to
your content on a
repetitive &
consistent basis?

63. By creating even
more content?
…that quickly
drowns in your
blog archives?

64. You put a lot of work into your
content. Why not make sure your
audience can see it wherever
they want? I like to do live videos,
edit them in iMovie and repurpose
them to YouTube, Facebook, my
blog and iTunes.
~ Joel Comm
JoelComm.com
#RECONTENT

65. Recycle your content!
Else it gets old, stale — and
you've wasted all your time
and money using a multi-use
product just once!
#contentcrimes
“ ~ Sam Hurley
Optim-Eyez.co.uk
#RECONTENT

66. CONTENT REPURPOSING
BREAKS THROUGH
MULTISCREEN REALITY4

67. 83% of global
consumers are
constantly plugged in,
using, on average,
2.23 devices
at the same time.
recontent breaks through multi-screen reality
source: Adobe

68. Yet, almost half
of global device
users admit feeling
distracted by
multiscreening.
recontent breaks through multi-screen reality
source: Adobe

69. Yet, almost half of
global device users
admit feeling
distracted by
multiscreening.
recontent breaks through multi-screen reality
source: Adobe
Duh!!! 😆

70. What’s a
to do?
content marketer

71. REPURPOSE
YOUR CONTENT
VIDEOS,
SLIDE DECKS,
AND IMAGES.
into

72. Your prospects might not want
to read an in-depth blog post
on their mobile devices…

73. …but they might
watch a 2-3 minute recap
of the post,

74. …or flip through a slide deck,

75. or listen to the audio version
of the post.

76. Content repurposing is
a multiplier. It's the triple
word score on Scrabble,
except you're not limited
by triples. The possibilities
are limitless.
“ ~ Rich Brooks
TakeFlyte.com
#RECONTENT

77. ~ Rebekah Radice
RebekahRadice.com
The beauty behind content
repurposing? You get more
mileage out of your content,
a higher impact, and all at a
lower cost. In other words –
more bang for your
marketing dollar.
“
#RECONTENT

78. CONTENT REPURPOSING
SAVES TIME5

79. You might be thinking
right about now…

80. Content repurposing
sounds great!
AND time consuming…

81. Let me ask you this…

82. What’s the alternative?

83. Creating more content
that’s doomed to rot
in your archives?

84. WHEN SOMETHING
ISN’T WORKING,
trying harder
WON’T HELP
~ Ana Hoffman
#RECONTENT

85. What’s a
to do?
content marketer

86. WRITE less,
RECONTENT
MORE
~ Ana Hoffman
#RECONTENT

87. creating new content.
Stop

88. Promote
your existing content
by repurposing
the ish out of it.

89. We are in an era where
advertising, promotion, and
distribution strategies may
eclipse the importance of
the content itself.“ ~ Mark Schaefer
BusinessesGrow.com
#RECONTENT

90. If your content is good, you should
be able to ride it until the wheels
fall off. Re-sharing and reposting the
good stuff is a critical distribution
tactic that can help you get the
best mileage and is a key to
unlocking the content puzzle.
~ Ted Rubin
TedRubin.com
#RECONTENT

91. “ ~ Ann Handley
AnnHandley.com
#RECONTENT
Creating ridiculously good
content is hard, which is why
you have to squeeze every
drop of juice out of whatever
content you create.

92. “Spend more time on bigger
pieces of content and then
work out how you can distribute
this content in as many relevant
places and in as many different
ways as you can.
~ Ian Cleary
RazorSocial.com
#RECONTENT

93. Here are my personal
recontent results from
using just ONE
platform:
SlideShare

94. slideshare
✓ The ‘Sleeping Giant of Content Marketing’
✓ the largest presentation hosting platform
✓ owned by LinkedIn and now Microsoft
✓ has about 70 million active users

95. ✓ 30 days
✓ 9 presentations
✓ over 243,000 views
✓ several first-page Google rankings
✓ over 400 new Facebook fans
✓ my second largest referral traffic source

96. Yeah, baby!

97. I am even beating SlideShare
for the keyword ‘SlideShare’ on Google!
(proportionally speaking…) 😉
TrafficGenerationCafe.com
3.53% of organic traffic
from keyword ‘SlideShare'
SlideShare.net
1.05% of organic traffic
from keyword ‘SlideShare'
alexa.com, 2017

98. Not too shabby, right?

99. And the best part?

100. And the best part?
I can teach
you how to do
the same for
your business.

101. Download the FREE bonus PDF
“How to Repurpose Content
for Traffic & Leads”
(including my personal
Recontent Ecosystem process)

102. STEP 1
blog post
STEP 3
outline into
slide deck
STEP 4
slide deck
into video
STEP 2
turn post
into outline
STEP 5
video into
audio
STEP 9
embed elements
into blog post
STEP 7
images into
infographic
STEP 6
slide deck
into images
STEP 8
images into
social media
updates
STEP 10
embed elements
into articles

103. text
RECONTENT
to
444999

104. OR go to
“Content Repurposing:
Multiply Your Content...
Maximize Your Reach”
to download the FREE PDF from there

105. this is a link
“Content Repurposing:
Multiply Your Content...
Maximize Your Reach”
click on it