1. 30 Minutes to Refine
Your Website
Paul Ratcliffe
Refined Practice, Online Brand Consultants

2. What’s it all about?
• Simple, free techniques you can use to
check on the performance of your website
• No technical knowledge required, just a
desire to make the best of your online
presence

3. Who are we to talk?
• Refined Practice, Online Brand Consultants
• Small, international partnership
• New company, years of experience
– Web design
– Graphic design
– Online marketing & SEO
– Content & video
– Social media

4. 4 questions about your website
• Can people find it?
• If they find it, will they visit it?
• When they visit it, can they use it?
• When they use it, do they buy stuff?

5. Can people find it?
• Does Google know what your website is
about?
• Google uses a number of signals to work out
what your website offers
• The quick tip:
Check your headings!

6. +

11. Can people find it?
• What does Google think about your website?
• The detailed way to do it:
Install Google Webmaster Tools
• The quick tip:
site:www.yoursite.co.uk

16. What’s wrong?
• This can be caused by a lot of different
things…
• But the first place to check is the HTML code
• The quick tip:
View Page Source (ctrl + U on Firefox)
Look for robots!

18. If they find it, will they visit it?
• The quick tip:
site:www.yoursite.co.uk
• (yes, we know that’s the same tip as last
time)

19. title
meta description

20. GOOD
BAD
AWFUL

21. If they visit it, can they use it?
• Does the website work across all common
browsers and platforms?
• The quick tip:
www.browserstack.com
• Free trial, plus paid options

23. Firefox (with Flash)

24. iPad

25. For a company website 5% or more of your visitors are
likely to be from Internet Explorer 6 & 7

26. When they use it,
do they buy stuff?
• Do you know how many people visit your
site? And how many of those buy?
• The quick(ish) tip:
Google Analytics is free, and easy to set up*
* Beware the cookie law!

28. Want more? Why not take advantage of our
£250 website audit to help identify
issues with your site
www.refinedpractice.com