1. 30 Minutes to Refine
Refined Practice, Online Brand Consultants
2. What’s it all about?
• Simple, free techniques you can use to
check on the performance of your website
• No technical knowledge required, just a
desire to make the best of your online
3. Who are we to talk?
• Refined Practice, Online Brand Consultants
• Small, international partnership
• New company, years of experience
– Web design
– Graphic design
– Online marketing & SEO
– Content & video
– Social media
4. 4 questions about your website
• Can people find it?
• If they find it, will they visit it?
• When they visit it, can they use it?
• When they use it, do they buy stuff?
5. Can people find it?
• Does Google know what your website is
• Google uses a number of signals to work out
what your website offers
• The quick tip:
Check your headings!
25. For a company website 5% or more of your visitors are
likely to be from Internet Explorer 6 & 7
26. When they use it,
do they buy stuff?
• Do you know how many people visit your
site? And how many of those buy?
• The quick(ish) tip:
Google Analytics is free, and easy to set up*
* Beware the cookie law!
28. Want more? Why not take advantage of our
£250 website audit to help identify
issues with your site