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Understanding IoT market dynamics and the role of openness in It

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This presentation gives you a fresh look at the opportunities in the Intenet of Things: too often we look at this market with a techno centric point of view and no idea of the underlying dynamics.
There are powerful insights when you understand that it's not about technology but mostly about choosing the right place in the market to play your role.

Indeed, as every digital market, the IoT market is now compressed between concentration trends (such as those in infrastructures) and fragmentation trends (long tail).
All this reflects the power law that regulate today's markets.

A huge thank to Simon Wardley, John Hagel and Deloitte, Sangeet Paul Choudary for the inspiration.

Images and Icons:

Network designed by Jishnu from the Noun Project

Microchip designed by David Waschbüsch from the Noun Project

Cloud designed by Pieter J. Smits from the Noun Project

Plug CC-BY Samuel M. Livingston

Published in: Internet, Business
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Understanding IoT market dynamics and the role of openness in It

  1. 1. UNDERSTANDING IoT MARKET DYNAMICS AND THE ROLE OF OPENNESS IN IT ROME 28/10/2014 SIMONE CICERO @MEEDABYTE
  2. 2. SIMONE CICERO @meedabyte +MORE
  3. 3. @MEEDABYTE IoT
  4. 4. @MEEDABYTE
  5. 5. Not the right glassess. To look into it. @MEEDABYTE
  6. 6. @MEEDABYTE
  7. 7. @MEEDABYTE • Aggregation platforms • Scale, routine processes • Support fragmented players
  8. 8. @MEEDABYTE • Niche operators • Delivering and developing creative products and services • Compete on speed and creativity • Short life, ephemeral players
  9. 9. @MEEDABYTE • Customer agents • Meet the customer needs • Generate insights based on patterns
  10. 10. First Digital Wave technology as ‘another channel’ through which to sell and communicate. Second Digital Wave move beyond a channel to facilitate an economy of outcomes to helps customers achieve the outcomes they care about Third Digital Wave driven by users taking back their digital identity and extracting value from it. Users expecting you to know what they want and need BRAND USER POWER @MEEDABYTE
  11. 11. @MEEDABYTE
  12. 12. @MEEDABYTE (opportunity)
  13. 13. @MEEDABYTE
  14. 14. interfaces @MEEDABYTE
  15. 15. • above the interface*: higher value systems (Long Tail + Customer Relationships) • under the interface*: process maturity, elastic provisioning, measuring (competition) Value Chain innovations @MEEDABYTE
  16. 16. Microduino (microsize) Flutter (long range) Smartduino (modularity) @MEEDABYTE
  17. 17. @MEEDABYTE
  18. 18. @MEEDABYTE
  19. 19. Connecting Supply and Demand @MEEDABYTE
  20. 20. Connecting Supply and Demand @MEEDABYTE
  21. 21. Connecting Supply and Demand @MEEDABYTE
  22. 22. Connecting Supply and Demand @MEEDABYTE
  23. 23. Connecting Supply and Demand @MEEDABYTE
  24. 24. @meedabyte #PDToolkit Connecting Supply and Demand @MEEDABYTE
  25. 25. @MEEDABYTE
  26. 26. community @MEEDABYTE
  27. 27. company @MEEDABYTE
  28. 28. Customers Transform @MEEDABYTE
  29. 29. Role of Openness @MEEDABYTE
  30. 30. Role of Openness COMPETITION @MEEDABYTE
  31. 31. Role of Openness INNOVATION COMPETITION @MEEDABYTE
  32. 32. Thanks! Simone Cicero Strategist and Social Hacker @meedabyte Get in touch!
  33. 33. Credits A huge thank to Simon Wardley, John Hagel and Deloitte, Sangeet Paul Choudary for the inspiration. Images and Icons: Network designed by Jishnu from the Noun Project Microchip designed by David Waschbüsch from the Noun Project Cloud designed by Pieter J. Smits from the Noun Project Plug CC-BY Samuel M. Livingston

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