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Being presented are the fundamental laws of marketing to shake your customer. This is the second part & there are many more to come. This is the law of Product Category,
which demonstrates the importance of being the first in any product category and even creating one if neccessary, to maintain the status of leadership. These fundamental laws have been self evident in numerous case studies that our corporate history has offered. If studied and applied properly, these laws can create revolutionary transformation in your approach to marketing and will lead to massive success. There validity and their power has been strongly reflected in the presentation with use of examples, case studies and illustrations.