Buyers go to Hospital Equipment Expo because they want to get their hands on the real thing, see it in action, and compare multiple manufacturers at the same time. The following are some simple tips that will help you in making a mark at your next Hospital Equipment Expo. http://www.medicall.in/

1. Tips For Efficiently
Exhibiting Your Products In
A Hospital Equipment Expo

2.  Buyers go to Hospital Equipment Expo because they
want to get their hands on the real thing, see it in
action, and compare multiple manufacturers at the
same time.
 These are some simple tips that will help you in
making a mark at your next Hospital Equipment
Expo.
1. Demonstrate your products
2. Competitor Product Knowledge
3. Tell why you’re better
4. Preparation
5. Enthusiasm

3. Demonstrate your products

4. Demonstrate your products
• Presenting equipments at Lab Equipment Expo’s
using live demonstrations is a great way to
attract traffic, engaging prospects, and leaving a
lasting impression.
• Invest considerable time in creating and
practicing great demos for better results, and
then designing spaces for those demos in your
booth.
• This is one of the hallmarks and advantages of
trade shows over other media.

5. Competitor product knowledge

6. Competitor product knowledge
• While it is essential to know your own product,
studying the pros and cons of competitor’s
products gives you an extra edge.
• You can use information collected from
competitor’s products to compare yours against
theirs.
• Don’t give attendees skewed information about
the competitor’s products either – that affects
you and your company’s credibility.

7. Tell why you’re better

8. Tell why you’re better
• Do your products last longer? Do more, faster?
Cost less over time? Take less energy? Tell your
products’ story with graphics.
• Give yourself more visual proof by supporting
your products with graphics that make your
products’ benefit obvious.

9. Preparation

10. Preparation
• Be sure to bring a good amount of supplies to the
Hospital Equipment Expo so you do not run out
of important literature, brochures, business
cards, and giveaways.
• Make sure the staff’s are knowledgeable about
the company, current and new products and
services, market trends, and competitors, so they
can carry on an intelligent conversation with
prospective customers.

11. Enthusiasm

12. Enthusiasm
• What adds the selling factor best is the emotion
and attitude you have when educating booth
visitors.
• If you show enthusiasm about your product, the
audience will feel that impact in a positive way.
• By being passionate about what your company
has to offer, your sales and customer satisfaction
ratings will increase.

13. Enthusiasm
• Generate enthusiasm with all staff that will be
representing your company at your booth.
• Encourage them to interact and engage with
attendees, gather contact information with the
leads qualification survey, and visit competitor
booths.