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Hacking Global Health MIT HealthExperienceDesign2013

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Lessons from China, India + Emerging Markets Healthcare Innovation and Design from Massachusetts Institute of Technologies HackingMedicine Initiative

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Hacking Global Health MIT HealthExperienceDesign2013

  1. 1. GLOBAL HEALTHDRIVES DESIGN NOW ZEN CHU HACKINGMEDICINE.MIT.EDU HEALTH EXPERIENCE DESIGN CONFERENCE MARCH 25, 2013 © ZEN CHU 2010
  2. 2. CHINA + INDIA DRIVING HEALTHCARE INNOVATION NOWMAJOR SYSTEMIC DIFFERENCESMASSIVE DESIGN OPPORTUNITY © ZEN CHU 2010
  3. 3. MACRO TRENDSDRIVING GLOBAL HEALTHCARE GROWTH • MOBILE + SMARTPHONE PENETRATION • EMERGING MIDDLE CLASS • DISEASES OF AFFLUENCE ACCELERATING • BIG DIFFERENCES BETWEEN CHINA, INDIA, OTHER EMERGING MARKETS • AGING DEMOGRAPHICS • ONE-CHILD POLICY • PUBLIC HEALTH PRIORITIES © ZEN CHU 2010
  4. 4. MULTINATIONAL COMPANIES ALREADY FOCUSED ON HUGE GROWTH IN CHINA + INDIA
  5. 5. MASSIVE HIGH-VOLUME TOP TIER HOSPITALS © ZEN CHU 2010
  6. 6. MASSIVE PATIENT LOAD > EXTREME DOCTOR SHORTAGE © ZEN CHU 2010
  7. 7. 3 MIN CONSULT: CLINICAL ALGORITHMS MUST BE DIFFERENT © ZEN CHU 2010
  8. 8. S LT SU RE BLA NO HIPAA PRIVACY RULES TO IMPEDE WORKFLOW + ENGAGEMENT © ZEN CHU 2010
  9. 9. FORTIS PREMIUM HOSPITAL RURAL CLINIC LAB SOME NEXT TO ONE ANOTHER HUGE SPECTRUM OF QUALITY + COSTS © ZEN CHU 2010
  10. 10. DRIVING DOWN / UP HEALTH PYRAMID S ED B LA 0 50 1 R TI > R P G ER E E TI OS 1 E H C IZ ? IT S C IE IT L IP S A Y IT SH SI P N S W SP ZE O O O H T H SM ? A LL LL A E SM G LA R L VI U R A LREGIONAL + RACIAL/GENETIC DIFFERENCES © ZEN CHU 2010
  11. 11. SCALING MEDICINEENABLED BY TECHNOLOGY + DESIGN 1.3B PATIENTS 1.4M DOCS >> 3M BY 2020 VIPs PREMIUM SUPPLY MIDDLE CLASS COVERED BY BASIC INSURANCE DEMAND PAIN + MORTALITY MUCH GREATER SCARCITY IN EMERGING MARKETS © ZEN CHU 2010
  12. 12. HEALTHCARE METRICS BETTER FASTER CHEAPER CHEAP IS NOT ENOUGH! © ZEN CHU 2010
  13. 13. HEALTHCARE METRICS CONVENIENCE CAPACITY TRUST BETTER FASTER CHEAPER TRUST + WORKFLOW ESSENTIAL © ZEN CHU 2010
  14. 14. TECHNIQUES FOR SCALING MEDICINE• CREATE NEW EXPERIENCE• INCREASE CAPACITY• FIND PROVIDER with EXTRA CAPACITY• CREATE NEW PLACE or NEW SERVICE• DE-SKILL COMPLEX DIAGNOSTIC• PATIENT SELF-SERVICE © ZEN CHU 2010
  15. 15. CA SH MA CH IN SECULTURE OF CONSUMER-PAY HEALTHCARE © ZEN CHU 2010
  16. 16. PRIVATE-PAY CONSUMER-DRIVEN HEALTHCARE IN MALLS © ZEN CHU 2010
  17. 17. THEY HAVE HARDWARE... • HOSPITAL FACILITIES • DIAGNOSTIC IMAGING + TESTS • DRUG FORMULARY + INVENTORY • SURGICAL TOOLS + IMPLANTS • UNEVENLY DISTRIBUTED © ZEN CHU 2010
  18. 18. ...BUT LACK “SOFTWARE”• PRIMARY CARE PROVIDERS• CONTINUITY OF CARE• CONTINUING EDUCATION ACCESS PATIENTS + PROVIDERS• EVIDENCE-BASED PROTOCOLS• DISTRIBUTION INFRASTRUCTURE• OFTEN MISALIGNED INCENTIVES OF DOCTORS + HOSPITALS © ZEN CHU 2010
  19. 19. USER-CENTRIC DESIGN THINKING IS REVOLUTIONARY FASTER + CHEAPER PRODUCT LAUNCHESMASSIVE DESIGN OPPORTUNITY BUT MUST USE LOCAL KNOWLEDGE © ZEN CHU 2010
  20. 20. NOT CARDIOLOGY!BASIC HEALTH LITERACY: CHANGE NAME FROM CARDIOLOGY © ZEN CHU 2010
  21. 21. DESIGN THINKINGOVERCOMES CULTURE WOMEN SCIENTISTS WERE BETTER AT USER DESIGN + STORYTELLING © ZEN CHU 2010
  22. 22. MEDICAL DEVICERAPID PROTOTYPING © ZEN CHU 2010
  23. 23. CHINA + INDIA WILL LEAD• MASSIVE OPPORTUNITY + MISSION• INNOVATION + DATA THERE FIRST• MULTINATIONAL COMPANIES THERE NOW• ENTREPRENEURS ARE HEADING THERE• LOWER REGULATION, NO HIPAA• MORE CLINICAL DATA DRIVEN THERE• US/EU DESIGNS NOT APPROPRIATE © ZEN CHU 2010
  24. 24. H@CK + DESIGNFOR GLOBAL HEALTH! OBSERVE + DESIGN IN EMERGING MKTS... THEN... NEW DISRUPTIVE PRODUCTS BOOMERANG BACK TO US/EU HackingMedicine.MIT.edu Twitter: #HackingMedicine @hackmedMIT AboutMe.com/ZenVen © ZEN CHU 2010

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