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Criteria 4 & 5


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Who would be the audience for your media product?
How did you attract/address your audience?

Published in: Business
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Criteria 4 & 5

  1. 1. Criteria 4 :Who would be the audience for your media product? & Criteria 5 : How did you attract/address your audience?
  2. 2. Who are my films target audience? <ul><li>To see if my film attracted my target audience I conducted pieces of research. </li></ul>Wide Audience Target Audience My film could attract a wide variety of people, but my film’s target audience is young adults.
  3. 3. Research <ul><li>The first piece of research I conducted was in the form of questionnaires. </li></ul><ul><li>The main aim of this first piece of research was to see how much people knew of the genre social realism, what importance the two minutes of a film contains and if my initial film idea attracts my audience. </li></ul>
  4. 4. <ul><li>Over 50% of the people I asked answered “Yes” that they thought domestic violence would good theme for a social realism film. </li></ul>I asked the question “Do you think domestic violence is a good theme for a social realism film?” . <ul><li>This shows me that my target audience are attracted to the theme I have chosen. </li></ul>
  5. 5. <ul><li>Another question I asked was... </li></ul><ul><li>“ Does the first two minutes of a film determine whether you will continue to watch?” . </li></ul>
  6. 6. <ul><li>Most people answered “sort of ”. </li></ul><ul><li>This shows me that the two minutes of a film has an impact on some of my target audience members. </li></ul>
  7. 7. But…. <ul><li>I wanted more detailed answers from my target audience so I conducted a second questionnaire. </li></ul><ul><li>This questionnaire was a combination of some questions from my first questionnaire and some new questions. </li></ul>
  8. 8. <ul><li>Under the previous question about the first two minutes of a film I added the question… </li></ul>“ What is it about the first two minutes that will ensure you will go on watching?”
  9. 9. <ul><li>Most people said “a good feel of the story” is what a two minute introduction to a film must contain to keep them watching. </li></ul><ul><li>This question gave me more detail from my target audience by giving me qualitative data. </li></ul>
  10. 10. <ul><li>I took this into account and updated my film script by adding more dialogue to make the story of my film more accessible. </li></ul>I then decided to…
  11. 11. <ul><li>To find this out to created another questionnaire which I would hand out with my script but only to a small focus group from my target audience. </li></ul><ul><ul><li>See what my target audience thought of the two minute introduction before I actually started shooting any footage. </li></ul></ul>Through looking at the script and plot.
  12. 12. <ul><li>I asked questions about different events in my two minute introduction. </li></ul><ul><li>From conducting this questionnaire my focus group pointed out some points of my script that could be improved to make my introduction more informative and interesting. </li></ul>
  13. 13. What did I found out? <ul><li>Most people said that they wanted to see Ollie’s departure developed. In the second question they said they would develop this area of script by adding more information about the story. </li></ul>
  14. 14. <ul><li>On the bias of these results I added more dialogue between Denise and Jacob, after Penelope watches Ollie walk down the street. </li></ul><ul><li>The dialogue contained the reason why Ollie is leaving. </li></ul>
  15. 15. However, <ul><li>Later on while I was editing the introduction, I realised that the addition of dialogue had given too much of my story away to the public, too soon in the film. </li></ul><ul><li>Due to this the introduction felt more like a short film rather than a two minute film introduction. </li></ul>
  16. 16. To solve this problem … <ul><li>I feel that after these changes the introduction has a more professional feel to it. </li></ul><ul><li>I decided to erase the last scene of dialogue and the very last scene of Penelope in her bedroom . </li></ul>
  17. 17. I also found that … <ul><li>My introduction was not focused enough on the main character Penelope, which is essential because she is the main character and the story is all about her. </li></ul>
  18. 18. <ul><li>Due to this I decided to delete the video footage of Denise and Jacob’s goodbye to Ollie but still have the audio. </li></ul><ul><li>We are now hear their conversation but are focused on Penelope and her reactions to the events downstairs. </li></ul>
  19. 19. After my introduction was shot and edited… <ul><li>I decided to conduct a forth piece of research through video </li></ul><ul><li>In order to see how my target audience would react to the introduction. </li></ul>
  20. 20. <ul><li>I asked the question “After watching the first two minutes of the feature, are you interested to watch further?” . </li></ul><ul><li>Most people said yes that they would watch on. </li></ul><ul><li>This shows me I have correctly created my two minute introduction to attract the attention of my target audience. </li></ul>
  21. 21. <ul><li>I asked this question to see if my target audience could relate to the two minute introduction, as my previous research has shown that the more the audience can relate to a film, the more they will continue to watch. </li></ul><ul><li>I also asked the question “Can you identify yourself in the intro?” . </li></ul>
  22. 22. <ul><li>Most people said yes that they could, from the situation of someone leaving for university and from the main character Penelope isolating herself in her room away from everyone. </li></ul><ul><li>This shows that my introduction is relatable with my target audience which attracts them to watch on. </li></ul>