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Mediakasvatus.nyt Manisha Shelat


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Manisha Shelatin luento aiheesta Global Transformers or Captive Consumers: Addressing Complexities in Youth Media Participation

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Mediakasvatus.nyt Manisha Shelat

  1. 2. <ul><li>Global Transformers or Captive Consumers: Addressing Complexities in Youth Media Participation </li></ul><ul><li>Manisha Shelat, Ph.D. </li></ul><ul><li> </li></ul><ul><li>Helsinki, Finland Nov. 2011 </li></ul>
  2. 3. . <ul><li>The stories we tell about youth and their engagement with media </li></ul><ul><li>Why they are important </li></ul>
  3. 4. The Digital Generations: The Two Extremes <ul><li>Autonomous </li></ul><ul><li>Empowered </li></ul><ul><li>Creative </li></ul><ul><li>Global </li></ul><ul><li>Leaders and transformers </li></ul>
  4. 5. <ul><li>Selfish </li></ul><ul><li>Hedonist </li></ul><ul><li>Materialist </li></ul><ul><li>Wired </li></ul><ul><li>Captive Consumers </li></ul>
  5. 6. Our response to the stories <ul><li>  </li></ul><ul><ul><li>Hope </li></ul></ul><ul><ul><li>Celebration </li></ul></ul><ul><ul><li>Admiration and Envy </li></ul></ul>Fear Doom Criticism and Control
  6. 7. Reality <ul><li>Multi hued rather than black and white </li></ul><ul><li>Complex, nuanced, in flux, dynamic, difficult to pin down </li></ul>
  7. 8. Why the Hype? <ul><li>The rapid expansion of digital media </li></ul><ul><li>Global circulation of stories </li></ul><ul><li>Importance of children </li></ul><ul><li>Mainstream media’s love for sensational headlines </li></ul><ul><li>Public preference for simplified generalizations </li></ul><ul><li>rather than complexity </li></ul><ul><li>Adultism </li></ul><ul><li>Problems of research design </li></ul>
  8. 9. <ul><li>How researchers can help tell </li></ul><ul><li>better stories </li></ul>
  9. 10. <ul><li>Refrain from making sweeping generalizations and judgments </li></ul><ul><li>Remember that media are just one part of a child’s lifeworld </li></ul>Importance of Context
  10. 11. Connection between Online and Offline Worlds <ul><li>Arab Spring </li></ul><ul><li>Wisconsin Protests </li></ul><ul><li>India against </li></ul><ul><li>Corruption </li></ul>
  11. 12. Digital Divide or Digital Inequalities?
  12. 13. Questioning Assumptions <ul><li>Potential of new media automatically translates </li></ul><ul><li>to practice </li></ul>
  13. 14. Assumptions <ul><li>Youth of Global South do not have any say </li></ul><ul><li>in global agenda </li></ul>
  14. 15. Assumptions <ul><li>High media participation is always something good or desirable for youth </li></ul>
  15. 16. Role of Adults <ul><li>Intruders? </li></ul><ul><li>We are forcing them to fake identities, convictions and </li></ul><ul><li>opinions </li></ul><ul><li>Involvement of youth researchers </li></ul>
  16. 17. <ul><li>Challenges posed by blurring of boundaries </li></ul><ul><li>Language and Meaning </li></ul><ul><li>Asking culturally sensitive questions </li></ul>Problems of Design and Validity
  17. 18. India <ul><li>India is a country full of contradictions </li></ul><ul><li>Difficult to generalize because of </li></ul><ul><li>huge population </li></ul><ul><li>huge structural inequalities </li></ul>
  18. 19. Games that Statistics Play <ul><li>India is ranked 4 th out of 185 countries in number of TV receivers and 2 nd out of 89 countries in number of broadcast stations </li></ul><ul><li>Its rank slides down to 98 th out of 160 countries when you look at % of households with TV-32% </li></ul><ul><li>The same applies to personal computers, mobile phones and other media </li></ul>
  19. 20. <ul><li>Less than 30% Indians own a mobile </li></ul><ul><li>phone so huge growth potential </li></ul><ul><li>China, Indonesia and Brazil also continue </li></ul><ul><li>to show solid growth in cell phone sales </li></ul><ul><li>A culture of sharing so users do not equal owners </li></ul>
  20. 21. <ul><li>As measured by the new multi-dimensional poverty index, half of the world’s poor are in South Asia (51 percent or 844 million people) and one quarter in Africa (28 per cent or 458 million) </li></ul><ul><li>It is easy to forget these sections of populations when the upper sections generate enough business </li></ul>
  21. 22. Intersectional Analysis <ul><li>Poor+low caste+ rural+ girl </li></ul><ul><li>is not equal to </li></ul><ul><li>poor, low caste, rural, girl </li></ul>
  22. 23. <ul><li>Media education is still important though its nature and practice have to change to suit the new digital media cultures </li></ul><ul><li>Also include traditional media </li></ul>
  23. 24. <ul><li>With proliferation of new media forms all the time we cannot be on top </li></ul><ul><li>we will always be chasing something new; never done </li></ul><ul><li>Enjoy the thrill of the chase!! </li></ul>
  24. 25. <ul><li>I call for research that improves young people’s media experience –use as well as participation </li></ul><ul><li>As producers as well as consumers </li></ul>
  25. 26. Acknowledgement <ul><li>Alok Brahmbhatt for his India photographs </li></ul><ul><li> </li></ul>
  26. 27. Thanks! <ul><li>Finnish Media Education Society and Finnish Youth Research Society, Maija and Rauna. </li></ul><ul><li>Prof. Sirkku Kotilainen, Dr. Annika Suoninen, Dr. Irma Hirsjarvi and Prof. Samy Tayie </li></ul><ul><li>My research assistants in India: Aasita Bali, Nidhi Shendurnikar, Gopal Kateshiya and Khyati Kharod </li></ul><ul><li>Schools and young people who participated in the research in India </li></ul><ul><li>Prof. Lewis Friedland and School of Journalism </li></ul><ul><li>and Mass communication, University of Wisconsin-Madison </li></ul>
  27. 28. <ul><li>Manisha Shelat, Ph.D. </li></ul><ul><li>School of Journalism and Mass Communication </li></ul><ul><li>University of Wisconsin-Madison </li></ul><ul><li>USA </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>[email_address] </li></ul>