Annikka suoninen

Children’s Mediabarometer 2010 The Use of Media among 0–8 year olds in Finland,[object Object],Annikka Suoninen,[object Object],Research Centre for Contemporary Culture,[object Object],University of Jyväskylä,[object Object],Finnish Society on Media Education,[object Object]

Children’s Media Barometer,[object Object],In Finland there was no GENERAL nationally representative information available on children’s media use,[object Object],Funded by the Ministry of Education and Culture,[object Object],Children’s Media Barometer will be done annually (or biannually). The special theme or focus group might change.,[object Object],First Media Barometer done in 2010. Focus on 0–8 year old children,[object Object],Main data collected from parents,[object Object],Testing methodology to collect data directly from children,[object Object]

Survey to parents,[object Object],Questionnaire aimed to parents of 0–8 year olds,[object Object],Nationally representative sample,[object Object],Questions about media access, media use, restrictions of media use, parents’ attitudes,[object Object],743 answers (one child from each family),[object Object],Answers given mostly by mothers (97 %),[object Object],34 % 0–2 years, 32 % 3–5 years, 34 % 6–8 years,[object Object],47 % girls, 53 % boys,[object Object],PRELIMINARY RESULTS (data has been available for less than a week),[object Object]

0–2 year old children,[object Object],Babies: Books and music,[object Object],From about 1 year of age: Television and video recordings,[object Object],97 % do not use mobile phone, 95 % do not play digital games and 92 % do not use internet,[object Object],71 % ”read” books or papers daily; one half have books read to them daily,[object Object],Media used with parents; a big deal of contents is chosen by parents,[object Object],Television: Magazine programs and adult programs,[object Object],Favorite programs: Pikku Kakkonen, Moomins, Bob the Builder, Postman Pat, Teletubbies,[object Object]

3–5 year old children,[object Object],Main media: Books, television, music and video recordings,[object Object],Digital games for boys: Half of 5-year-old boys but only a quarter of girls play weekly ,[object Object],2/3 of children have books or magazines read to them daily, 96 % weekly,[object Object],More media use alone or with siblings than with parents: 35 % watch television mainly with adults, 46 % with siblings and friends and 19 % alone,[object Object],Television programs: Magazine programs and animations; favorites the same with younger children,[object Object],Boys start to use internet more regularly: 1/3 % of 4 year old boys and almost 1/2 of 5 year old boys use internet at least once a week (but only 1/7 and 1/4 of the girls),[object Object]

6–8 year old children,[object Object],Daily: Books and television,[object Object],Weekly: Radio/music, papers/magazines, digital games, mobile phone, video recordings, internet,[object Object],More regular internet use starts in pre-school: internet is used at least once a week by 42 % of the 6 year olds, 64 % of 7 year olds and 74 % of 8 year olds,[object Object],42 % use internet mainly with parents, 28 % with friends or siblings and 30 % alone,[object Object],Favorite sites: Gaming sites, children’s (programs) sites and YouTube.,[object Object],Television and digital games are used mainly alone or with friends and siblings,[object Object],Mobile phone use starts at school start: 80 % of the 7 year olds and over 90 % of the 8 year olds have own phone,[object Object]

Gender differences (mainly 6–8 year olds),[object Object],Digital games: Boys start playing games at younger age and play more regularly than girls,[object Object],”Older” boys and girls play different games. Girls play only learning games, platform games and children’s games while boys play almost all types of games,[object Object],Boys have more gaming technology in their own rooms. Of 6–8 year olds 27 % of boys and 6 % of the girls have game console in own room, 40 % of boys and 24 % of girls have either game console or computer,[object Object],Boys start using internet regularly one or two years earlier than girls. Boys from 5 or 6 years of age, girls from 6 or 7 years of age,[object Object],Different genres in television. New genres among boys: sports and ”reality television humor”,[object Object]

Weekly media use,[object Object]

Daily media use,[object Object]

Annikka suoninen

Annikka suoninen

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Annikka suoninen