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How Product Personalization Can Grow Your Business

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How Product Personalization Can Grow Your Business

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To find all the answers to your questions relating to the rapidly growing product personalization trend, as well as to elevate your understanding on how to grow your online business with the power of product personalization, you are invited to watch our webinar dedicated to answering this question.

To find all the answers to your questions relating to the rapidly growing product personalization trend, as well as to elevate your understanding on how to grow your online business with the power of product personalization, you are invited to watch our webinar dedicated to answering this question.

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How Product Personalization Can Grow Your Business

  1. 1. MARION DUCHESNE CATE CANNAVINO Founder & CEO Mediaclip Inc. Marion@mediaclip.ca Brand Manager Artsy Couture ccannavino@artsycouture.com Live Q&A: Episode Two Profiting from Personalization How Product Personalization Can Grow Your Business
  2. 2. ABOUT MEDIACLIP  Founded in 2005  Headquartered in Montreal  Privately owned  Worldwide presence since 2007  Partner with major players in the industry Mediaclip™ is the premier developer of white-label software for selling personalized products online. Mediaclip works with retailers, labs and integrators to provide B2B, B2C and B2B2C solutions.
  3. 3. ABOUT ARTSY COUTURE  Based in Hunt Valley, MD  Product lines include  Made-to-order products  Custom archival keepsakes  Contemporary, yet unique designs  20+ years of experience in photo industry Artsy Couture specializes in premium-quality photo solutions for professional photographers, mass retailers, and production organizations.
  4. 4. PERSONALIZATION THE NEW NORM - ESPECIALLY IN ECOMMERCE  Consumers want to be recognized  Consumers willing to share data  It invokes positive emotions towards a brand  It influences shopping decisions Source: Salesforce
  5. 5. PRODUCT PERSONALIZATION A KEY TO CAPTURING CONSUMERS  Personalization of products automatically adds meaning and value to items  “One-style-suits-all” is a quickly fading marketing strategy  Personalized products are sought out by consumers across generations
  6. 6. RETAILERS: KEY BENEFITS OF OFFERING PRODUCT PERSONALZATION  Ability to apply price premiums to your product offering, thus increasing average order values  Helps increase conversion rates by securing shoppers‘ commitment to the order  Heightens customer satisfaction and their likelihood of referring your brand to a friend  Leads to more repeat sales and overall greater customer loyalty  Helps solidify your online presence and drive web traffic
  7. 7. LABS: KEY BENEFITS OF OFFERING PRODUCT PERSONALIZATION  Add revenue streams from B2C market and corporate businesses  Keep machines continuously running between “regular jobs”  Stand out from competition with service differentiator  Ability to collect data to explore and attract new market segments
  8. 8. ? ? ? ? ? ? ? For the full recording of the webinar, with expert insights and advice, contact us: Sales@mediaclip.ca | 1-877-799-2547 LIVE Q&A WITH MARION DUCHESNE & CATE CANNAVINO

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