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MediaWhiz POV: What the Social Media Hype Cycle Means for Brand Marketing

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Digital media agency MediaWhiz gave a presentation at Social Media Week Chicago on its theory of the Social Media Hype Cycle and its impact on brand marketing, social media and online advertising.

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MediaWhiz POV: What the Social Media Hype Cycle Means for Brand Marketing

  1. 1. SOCIAL MEDIA HYPECYCLEWHAT IT MEANS FOR BRANDSThe ‘Stage of Enlightenment’ Is Coming for Social Media #SMWHYPE
  2. 2. 2 PANELISTS SOCIAL MEDIA HYPE CYCLE STEVE GOLDNER MODERATOR Sr. Director, Social Media Ryan Partnership & MediaWhiz @SocialSteve E.J. SCHULTZ KEITH TRIVITT Reporter Director, Marketing and Comms Advertising Age MediaWhiz @EJSchultz3 @KeithTrivitt MICHAEL VELASCO AUTUM McREYNOLDS Managing Director, Digital Community Manager Ryan Partnership TalentMinded @MichaelVelasco @AutumnMcRey@RyanPartnership #SMWHYPE @MediaWhizLLC
  3. 3. 3 THE HYPE CYCLE SOCIAL MEDIA HYPE CYCLE@RyanPartnership #SMWHYPE @MediaWhizLLC
  4. 4. SOCIAL MEDIA HYPE CYCLE 4 SOCIAL MEDIA HYPE CYCLE@RyanPartnership #SMWHYPE @MediaWhizLLC
  5. 5. SOCIAL MEDIA HYPE CYCLE 5 HYPE CYCLE INTERVALS@RyanPartnership #SMWHYPE @MediaWhizLLC
  6. 6. SOCIAL MEDIA HYPE CYCLE 6 WHAT’S NEXT?@RyanPartnership #SMWHYPE @MediaWhizLLC
  7. 7. 7 CONTACT SOCIAL MEDIA HYPE CYCLE STEVE GOLDNER SR. DIRECTOR, SOCIAL MEDIA RYAN PARTNERSHIP / MEDIAWHIZ @SocialSteve sgoldner@ryanpartnership.com Ryan Partnership | Chicago 325 N. LaSalle Street, Suite 775 312.572.6633@RyanPartnership #SMWHYPE @MediaWhizLLC
  8. 8. SOCIAL MEDIA HYPE CYCLE@RyanPartnership #SMWHYPE @MediaWhizLLC

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