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MediaWhiz POV: The Evolution of SEO

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MediaWhiz's Adam Riff details how SEO has evolved since the commercial Internet came to force in the mid-1990s and the impact this evolution has on digital marketers today.

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MediaWhiz POV: The Evolution of SEO

  1. 1. DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE. The Evolution of SEO Adam Riff Senior Vice President, Digital Strategy MediaWhiz ariff@mediawhiz.com1
  2. 2. TIMELINE OF SEO EVOLUTION CONTENT – TECHNICAL – LINKING Timeline of SEO Evolution Content – Technical – Linking2
  3. 3. o Back in 2000 - 2001 a little company out of Mountain View California figured out a better way to rank sites through linking and content. You may have heard of them Google. o Co-founders Larry Page, president of products, and Sergey Brin, president of technology, brought Google to life in September 1998. Google started to revolutionize the way sites were indexed to present users with the most relevant search results. Sergey Brin Larry Page President of Technology President of Products3
  4. 4. REALITY4 Source: SEOMOZ
  5. 5. TIMELINE OF SEO EVOLUTION CONTENT – TECHNICAL – LINKING • Content And Content Only 15
  6. 6. TIMELINE OF SEO EVOLUTION CONTENT – TECHNICAL – LINKING • Content And Content Only 1 • Content + Optimization Content + Number Links Pointing To Site (Votes) 26
  7. 7. TIMELINE OF SEO EVOLUTION CONTENT – TECHNICAL – LINKING • Content And Content Only 1 • Content + Optimization Content + Number Links Pointing To Site (Votes) 2 • Content + Optimization Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of 3 Link7
  8. 8. TIMELINE OF SEO EVOLUTION CONTENT – TECHNICAL – LINKING • Content And Content Only 1 • Content + Optimization Content + Number Links Pointing To Site (Votes) 2 • Content + Optimization Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of 3 Link • Content + Optimization Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of 4 Link Who Was Linking – How They Were Linking – And Who Was Linking To Them8
  9. 9. TIMELINE OF SEO EVOLUTION CONTENT – TECHNICAL – LINKING • Content And Content Only 1 • Content + Optimization Content + Number Links Pointing To Site (Votes) 2 • Content + Optimization Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of 3 Link • Content + Optimization Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of 4 Link Who Was Linking – How They Were Linking – And Who Was Linking To Them • Content + Optimization Content + Number Links Pointing To Site + Anchor Text +Value Of Link Who Was Linking – How They Were Linking – And Who Was Linking To Them + Diversity Of Links: (Branded & Non-Branded) 59
  10. 10. TIMELINE OF SEO EVOLUTION CONTENT – TECHNICAL – LINKING • Content And Content Only1996 • Optimized Content + Number Links Pointing To Site (Votes) 2 • Optimized Content+ Number Links Pointing To Site + Anchor Text (Keyword) 3 • Optimized Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of Link (position 4 on linking site like above the fold, relevancy of linking site and # of links pointing to linking site) • Optimized content + Number Links Pointing To Site + Anchor Text +Value Of Link + Diversity Of Links: (Branded & Non- Branded) 5 • Optimized Content + Number Links Pointing To Site + Anchor Text +Value Of Link + Diversity Of Links (Branded & Non- Branded) + Social Signals (Facebook – Twitter – YouTube) + Diversity of Anchor Text + Quality of Content on and off-site 610

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