Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Representation ofEthnicity
Learning Objectives…• To discuss the way that African Americans are  represented within different media texts• To understa...
What do these characters have in          common?
http://www.youtube.com/watch?v=AskNGJarOUU
What stereotypes are often associated      with African Americans?
Alvarado Theory (1987) Four Key Themes in Racial Representations:• Exotic• Dangerous• Humorous• Pitied
TokenismTokenism is a practice of limited inclusion or artisticand/or political representation of members of atraditionall...
Textual analysis ofthe opening scene
Representation of ethnicity
Representation of ethnicity
Representation of ethnicity
Representation of ethnicity
Representation of ethnicity
Representation of ethnicity
Upcoming SlideShare
Loading in …5
×

Representation of ethnicity

28,282 views

Published on

Published in: News & Politics, Spiritual
  • Pretty good! :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Representation of ethnicity

  1. 1. Representation ofEthnicity
  2. 2. Learning Objectives…• To discuss the way that African Americans are represented within different media texts• To understand two new media theories related to ethnicity in the media• To textually analyse one media text in terms of representation of ethnicity
  3. 3. What do these characters have in common?
  4. 4. http://www.youtube.com/watch?v=AskNGJarOUU
  5. 5. What stereotypes are often associated with African Americans?
  6. 6. Alvarado Theory (1987) Four Key Themes in Racial Representations:• Exotic• Dangerous• Humorous• Pitied
  7. 7. TokenismTokenism is a practice of limited inclusion or artisticand/or political representation of members of atraditionally marginalised group, usually creating afalse appearance of inclusive practices rather thandiscrimination.E.G – Purposely including a member of a minorityrace such as a black character in an all white cast
  8. 8. Textual analysis ofthe opening scene

×