1. Music videos demonstrate genre characteristics(e.g. stage performance in metal video, dance routine for boy/girlband).To make the video more appealing to the target audience the producers make the video and relatable as possible as well as including popular characteristics of the stereotypes of which are included in the target audience. This way the video is effective, will sell and make a profit as well as being a ‘good’ music video. The video for ‘Red Flag’ by Billy Talent is aimed at its target audience which is rebellious adolescent audience, and the music itself includes lots of fast paced riffs and shouted lyrics, being very teenage angst based, and the video reflects that very well by using fast cuts and pans of a narrative of many kids, of which you would assume many are of the target audience. Wearing dark and black clothes with bright red, to relate back to the song.
It also cuts back to the performances in brief cuts, to the band playing the song, again with fast movements and ‘moshing’ and looking and being really emotional and vibrant in their movements to the music.
‘Single Ladies’ by Beyonce is a very stereotypical dance video, displaying sexy girls in small and tight attire, dancing. With Beyonce in the middle, lip syncing throughout, which is also a stereotypical part of many dance and club songs/remixes. Lighting is simple and dramatic, high constrast to look simple and effective. A lot of dance songs have dances along with them, which then engage the ignition as a lot of the time, the target audience will learn the dance. The target audience for this song, and indeed many dance tracks, is girls and woman of varying ages, usually between 14 and 25 years of age, a lot of them aspire to be like many of these famous singers like Beyonce, Rhianna etc. Simple yet effective seem to be the theme for many dance track music videos, which even relates to the camera shot and angles. They are very direct approach shots, symmetrical balance in the composition as well as the lighting. This is probably due to the fact the producers don’t want attention to be mislead from the dancers. There is usually no narrative or only narrative (with lip syncing) in these videos as the people themselves don’t play the instruments, if there are instruments used at all, as it is typically computerised.
Slipknots ‘Dead Memories’ video is a prime example of many heavy metal and screamo music videos, being stereotypically creepy and fast, with fast movements, but with slow pans and cuts to intensify the creepiness of the video and the song, a lot of the cuts go to the beat of the music to draw in the viewer even more and emotionally connect to the target audience which is usually angsty and pubescent teenage boys, trying to rebel or feeling self destructive. The shpts are usually artistic and meaningful to relate to its viewers, which is mirrored by the lyrics and song itself, and typically there is an intro of sorts, and the narrative plays a big part in the video as these songs are usually telling a sad story, with still cuts back to the band being emotional and angry, making you draw even further into the video. With high contrast to emphasise on the creepiness and dark message of the video. There is also usually harsh and violent movements in the video, to emphasise on the anger, emotion is very important in these videos.
Babes in Toyland – He’s my thing has a few similarities with the slipknot video, but involving feminism and creepy stop motion dolls, as well as faster cuts and shots which look aged and strange. The narrative isn’t always clear in these kinds of videos, which adds to the overall eeriness of the video, you tend to be able to take your own meaning from the song and video, as the song doesn’t usually make a lot more sense than the video at first. The same feel is when it cuts out of the narrative and into the performance.