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Online research Ramadan TV Ads 2014 (English Vs Arabic Content)

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"Google has noticed that Arabic content has been subjected to a great improvement in the past two years, yet it only comprises 3% of all the internet content."

In this report we show how the Arabic content has been frequently used in comparison with the English content that conquers a huge percentage of all the internet content

Published in: Data & Analytics

Online research Ramadan TV Ads 2014 (English Vs Arabic Content)

  1. 1. Ramadan Online Ads Online Research
  2. 2. Prepared by All Numbers till End of Ramadan
  3. 3. Prepared by All Numbers till End of Ramadan
  4. 4. Foods & Beverages Industry Ramadan Ads
  5. 5. Applied Digital Media Sciences Campaign Name: ‫مع‬ ‫احلى‬ ‫كوال‬ ‫كوكا‬ 2,166,514 Views 2,879 Likes 141 Dislike 489 Comments The Campaign published on 29th June 2014
  6. 6. Applied Digital Media Sciences Campaign Name: ‫مع‬ ‫احلى‬ ‫كوال‬ ‫كوكا‬ Arabic Content, 85% English Content, 15%
  7. 7. Positive & Negative Comments
  8. 8. Applied Digital Media Sciences Campaign Name: ‫مع‬ ‫احلى‬ ‫كوال‬ ‫كوكا‬ 53,058 Likes 4,052 Comments 4,413 Shares
  9. 9. Applied Digital Media Sciences Campaign Name: ‫مع‬ ‫احلى‬ ‫كوال‬ ‫كوكا‬ 50+ Viral Pages Arabic Content, 90% English Content, 10%
  10. 10. Applied Digital Media Sciences Campaign Name: ‫مع‬ ‫احلى‬ ‫كوال‬ ‫كوكا‬ 8,001 Tweets # ‫كوكاكوال‬_‫أحلى‬_‫مع‬ Official Hashtag # ‫كوكاكوال‬_‫احلى‬_‫مع‬ Unofficial Hashtag 16,815 Tweets
  11. 11. Applied Digital Media Sciences Campaign Name: ‫مع‬ ‫احلى‬ ‫كوال‬ ‫كوكا‬ Arabic Content, 90% English Content, 10%
  12. 12. Positive & Negative Tweets
  13. 13. Applied Digital Media Sciences Campaign Name: ‫مع‬ ‫احلى‬ ‫كوال‬ ‫كوكا‬ Total Sentiment Ratio Positive Sentiment, 90% Negative Sentiment, 10%
  14. 14. Applied Digital Media Sciences Campaign Name: ‫لمتنا‬ ‫نكمل‬ ‫يال‬ 6,154,398 Views 10,771 Likes 376 Dislike 603 Comments The Campaign published on 6th July 2014
  15. 15. Applied Digital Media Sciences Campaign Name: ‫لمتنا‬ ‫نكمل‬ ‫يال‬ The Campaign published on 6th July 2014 85% Arabic comments English comments
  16. 16. Applied Digital Media Sciences Campaign Name: ‫لمتنا‬ ‫نكمل‬ ‫يال‬
  17. 17. Applied Digital Media Sciences 34,953 Likes 4,052 Comments 871 Shares Campaign Name: ‫لمتنا‬ ‫نكمل‬ ‫يال‬
  18. 18. Applied Digital Media Sciences Campaign Name: ‫لمتنا‬ ‫نكمل‬ ‫يال‬ 90% Arabic comments English comments
  19. 19. Applied Digital Media Sciences Campaign Name: ‫لمتنا‬ ‫نكمل‬ ‫يال‬
  20. 20. Applied Digital Media Sciences 63,171 Tweets # ‫يال‬_‫نكمل‬_‫لمتنا‬ Official Hashtag Campaign Name: ‫لمتنا‬ ‫نكمل‬ ‫يال‬
  21. 21. Applied Digital Media Sciences Campaign Name: ‫لمتنا‬ ‫نكمل‬ ‫يال‬ 70% Arabic comments English comments
  22. 22. Applied Digital Media Sciences Campaign Name: ‫لمتنا‬ ‫نكمل‬ ‫يال‬
  23. 23. Competitive Analysis
  24. 24. Based on the graph:  The viewership on Coca Cola YouTube video less than Pepsi. Competitive Analysis 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 COCACOLA PEPSI Views
  25. 25. Based on the graph:  The trends on Coca Cola more than Pepsi.  The trend on Coca Cola has a significant increase through Ramadan. Competitive Analysis
  26. 26. Competitive Analysis Based on the graph:  The trends on # ‫يال‬_‫نكمل‬_‫لمتنا‬ more than #‫كوكاكوال‬_‫أحلى‬_‫مع‬ .  The trend on #‫يال‬_‫نكمل‬_‫لمتنا‬ had 15k tweets in on day which a very high trend.
  27. 27. Competitive Analysis Based on the graph:  The trends on official Hashtag # ‫كوكاكوال‬_‫أحلى‬_‫مع‬ less than the trend on the unofficial hashtag # ‫كوكاكوال‬_‫احلى‬_‫مع‬
  28. 28. Applied Digital Media Sciences 20,333 Likes 1,444 Comments 2,405 Shares Campaign Name: ‫كوكيز‬ ‫ميجا‬
  29. 29. Applied Digital Media Sciences Campaign Name: ‫كوكيز‬ ‫ميجا‬ Arabic Content, 95% English Content, 5%
  30. 30. Positive & Negative Comments
  31. 31. Positive & Negative Comments
  32. 32. Applied Digital Media Sciences Campaign Name: ‫كوكيز‬ ‫ميجا‬ 350,437 Views 10,271 Likes 317 Dislike 572 Comments The Campaign published on 29th June 2014
  33. 33. Applied Digital Media Sciences Campaign Name: ‫كوكيز‬ ‫ميجا‬ The Campaign published on 29th June 2014 Arabic Content, 100% English Content, 0%
  34. 34. Positive & Negative Comments
  35. 35. Applied Digital Media Sciences Campaign Name: ‫كوكيز‬ ‫ميجا‬ Total Sentiment Ratio Positive Sentiment 15% Negative Sentiment 85%
  36. 36. Applied Digital Media Sciences Campaign Name: Crunch 349,922Views 102Likes 19 Dislike 4 Comments The Campaign published on 15th July 2014
  37. 37. Applied Digital Media Sciences Campaign Name: Crunch The Campaign published on 15th July 2014 90% Arabic comments English comments
  38. 38. Applied Digital Media Sciences Campaign Name: Crunch No negative comment
  39. 39. Applied Digital Media Sciences 7,482 Likes 452 Comments 252 Shares Campaign Name: Crunch
  40. 40. Applied Digital Media Sciences Campaign Name: Crunch 85% Arabic comments English comments
  41. 41. Applied Digital Media Sciences Campaign Name: Crunch
  42. 42. Telecom Industry Ramadan Ads
  43. 43. Applied Digital Media Sciences Campaign Name: 160 Years 2,849 Likes 462 Comments 232 Shares
  44. 44. Applied Digital Media Sciences Campaign Name: 160 Years Arabic Content 100% English Content 0%
  45. 45. Positive & Negative Comments
  46. 46. Applied Digital Media Sciences Campaign Name: 160 Years 3,127,287Views 215 Likes 51 Dislike 44 Comments The Campaign published on 13th July 2014
  47. 47. Applied Digital Media Sciences Campaign Name: 160 Years Arabic Content 98% English Content 2%
  48. 48. Positive & Negative Comments
  49. 49. Applied Digital Media Sciences Campaign Name: 160 Years Total Sentiment Ratio Negative Sentiment 80% Positive Sentiment 20%
  50. 50. Applied Digital Media Sciences Campaign Name: ‫بقرش‬ ‫الميجابايت‬ ‫و‬ ‫بقرش‬ ‫الدقيقة‬ 847,503Views 181 Likes 31 Dislike 26 Comments The Campaign published on 1st July 2014
  51. 51. Applied Digital Media Sciences Campaign Name: ‫اعرفني‬ ‫و‬ ‫قلبك‬ ‫افتح‬ 1,992,237Views 5,729Likes 168Dislike 580 Comments The Campaign published on 18th July 2014
  52. 52. Applied Digital Media Sciences Campaign Name: ‫بقرش‬ ‫الميجابايت‬ ‫و‬ ‫بقرش‬ ‫الدقيقة‬ The Campaign published on 1st July 2014 95% Arabic comments English comments
  53. 53. Applied Digital Media Sciences Campaign Name: ‫بقرش‬ ‫الميجابايت‬ ‫و‬ ‫بقرش‬ ‫الدقيقة‬
  54. 54. Applied Digital Media Sciences Campaign Name: ‫اعرفني‬ ‫و‬ ‫قلبك‬ ‫افتح‬ The Campaign published on 18th July 2014 95% Arabic comments English comments
  55. 55. Applied Digital Media Sciences Campaign Name: ‫اعرفني‬ ‫و‬ ‫قلبك‬ ‫افتح‬
  56. 56. Applied Digital Media Sciences Campaign Name: ‫بقرش‬ ‫الميجابايت‬ ‫و‬ ‫بقرش‬ ‫الدقيقة‬ 264 Likes 388 Comments 166 Shares
  57. 57. Applied Digital Media Sciences Campaign Name: ‫اعرفني‬ ‫و‬ ‫قلبك‬ ‫افتح‬ 1,443 Likes 684 Comments 878 Shares
  58. 58. Applied Digital Media Sciences Campaign Name: ‫بقرش‬ ‫الميجابايت‬ ‫و‬ ‫بقرش‬ ‫الدقيقة‬ 99% Arabic comments English comments
  59. 59. Applied Digital Media Sciences Campaign Name: ‫بقرش‬ ‫الميجابايت‬ ‫و‬ ‫بقرش‬ ‫الدقيقة‬
  60. 60. Applied Digital Media Sciences Campaign Name: ‫اعرفني‬ ‫و‬ ‫قلبك‬ ‫افتح‬ 95% Arabic comments English comments
  61. 61. Applied Digital Media Sciences Campaign Name: ‫اعرفني‬ ‫و‬ ‫قلبك‬ ‫افتح‬ No negative comments
  62. 62. Applied Digital Media Sciences 813 Tweets # ‫افتح‬_‫قلبك‬_‫واعرفني‬ Official Hashtag Campaign Name: ‫اعرفني‬ ‫و‬ ‫قلبك‬ ‫افتح‬
  63. 63. Applied Digital Media Sciences Campaign Name: ‫اعرفني‬ ‫و‬ ‫قلبك‬ ‫افتح‬ 85% Arabic comments English comments
  64. 64. Applied Digital Media Sciences Campaign Name: ‫اعرفني‬ ‫و‬ ‫قلبك‬ ‫افتح‬
  65. 65. Applied Digital Media Sciences Campaign Name: ‫نظام‬ My Life 1,402 Likes 664 Comments 74 Shares
  66. 66. Applied Digital Media Sciences Campaign Name: ‫نظام‬ My Life Arabic Content 100% English Content 0%
  67. 67. Positive & Negative Comments
  68. 68. Applied Digital Media Sciences Campaign Name: ‫نظام‬ My Life 167,320Views 60 Likes 4 Dislike 9 Comments The Campaign published on 9th July 2014
  69. 69. Applied Digital Media Sciences Campaign Name: ‫نظام‬ My Life Arabic Content 100% English Content 0%
  70. 70. Positive & Negative Comments
  71. 71. Applied Digital Media Sciences Campaign Name: ‫نظام‬ My Life Total Sentiment Ratio Positive 85% Negative 15%
  72. 72. Competitive Analysis
  73. 73. Based on the graph:  The viewership on Telecom Egypt YouTube videos have the highest number of views. Competitive Analysis 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 TELECOM EGYPT MOBINIL ETISALAT Views
  74. 74. Based on the graph:  The trends on Etisalat more than Mobinil and Telecom Egypt  The trend on Etisalat has a significant increase through Ramadan although the views on videos of Mobinil and TE have viewership more than Etisalat which mean TV Ads have effects on the Trends too. Competitive Analysis
  75. 75. Real Estates Industry Ramadan Ads
  76. 76. Applied Digital Media Sciences Campaign Name: Mountain View (Chill Out Park) 449,804Views 55 Likes 6 Dislike 0 Comments The Campaign published on 7th July 2014
  77. 77. Applied Digital Media Sciences Campaign Name: Mountain View (Chill Out Park) The Campaign published on 7th July 2014 85% Arabic comments English comments
  78. 78. Applied Digital Media Sciences Campaign Name: Mountain View (Chill Out Park) No comments on official page No comments on official page
  79. 79. Applied Digital Media Sciences Campaign Name: ONE KATTAMEYA 143,548 Views 10 Likes 5 Dislike 7 Comments The Campaign published on 7th July 2014
  80. 80. Applied Digital Media Sciences Campaign Name: ONE KATTAMEYA Arabic Content 0% English Content 100%
  81. 81. Positive & Negative Comments
  82. 82. Applied Digital Media Sciences Campaign Name: Grand Heights 952 Views 12 Likes 0 Dislike 8 Comments The Campaign published on 13th July 2014
  83. 83. Applied Digital Media Sciences Campaign Name: Grand Heights The Campaign published on 13th July 2014 15% Arabic comments English comments
  84. 84. Applied Digital Media Sciences Campaign Name: Grand Heights No negative comments
  85. 85. Applied Digital Media Sciences Campaign Name: Grand Heights 44 Likes 18 Comments 4 Shares
  86. 86. Applied Digital Media Sciences Campaign Name: Grand Heights 50% Arabic comments English comments
  87. 87. Applied Digital Media Sciences Campaign Name: Grand Heights No negative comments
  88. 88. Applied Digital Media Sciences Campaign Name: Mousa Coast 1,536 Likes 116 Comments 115 Shares
  89. 89. Applied Digital Media Sciences Campaign Name: Mousa Coast Arabic Content 90% English Content 10%
  90. 90. Positive & Negative Comments
  91. 91. Applied Digital Media Sciences Campaign Name: Mousa Coast 125,315Views 23 Likes 4 Dislike 2 Comments The Campaign published on 28th June 2014
  92. 92. Applied Digital Media Sciences Campaign Name: Mousa Coast Arabic Content 90% English Content 10%
  93. 93. Positive & Negative Comments
  94. 94. Applied Digital Media Sciences Campaign Name: Mousa Coast Total Sentiment Ratio Negative 25% Positive 75%
  95. 95. Competitive Analysis
  96. 96. Based on the graph:  The viewership on Mountain View YouTube videos more than the others. Competitive Analysis 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 MOUSA COAST GRAND HEIGHTS ONE KATTAMEYA MOUNTAIN VIEW Views
  97. 97. Based on the graph:  The trends on Grand Heights more than Mousa Coast and One Kattameya.  One Kattameya didn’t recorded any trend.  Grand Heights has a very good increase through Ramadan. Competitive Analysis
  98. 98. Based on the graph:  The trends on Mountain View more than the others.  The trend on Mountain view has a significant increase through Ramadan more than another brands. Competitive Analysis
  99. 99. Appliances Industry Ramadan Ads
  100. 100. Applied Digital Media Sciences Campaign Name: ‫هاي‬‫االزرق‬ ‫الجن‬ ‫تعجب‬ ‫سينس‬ 5,037 Views 24Likes 1 Dislike 9 Comments The Campaign published on 17th July 2014
  101. 101. Applied Digital Media Sciences Campaign Name: ‫هاي‬‫االزرق‬ ‫الجن‬ ‫تعجب‬ ‫سينس‬ The Campaign published on 17th July 2014 100% Arabic comments English comments
  102. 102. Applied Digital Media Sciences Campaign Name: ‫هاي‬‫االزرق‬ ‫الجن‬ ‫تعجب‬ ‫سينس‬
  103. 103. Applied Digital Media Sciences Campaign Name: Tecno Mobile Arabic Content 100% English Content 0%
  104. 104. Positive & Negative Comments
  105. 105. Applied Digital Media Sciences Campaign Name: Tecno Mobile 215,296Views 461 Likes 31 Dislike 47 Comments The Campaign published on 17th July 2014
  106. 106. Applied Digital Media Sciences Campaign Name: Tecno Mobile Arabic Content 100% English Content 0%
  107. 107. Positive & Negative Comments
  108. 108. Applied Digital Media Sciences Campaign Name: Tecno Mobile Total Sentiment Ratio Negative 90% Positive 10%
  109. 109. Banking Industry Ramadan Ads
  110. 110. Applied Digital Media Sciences Campaign Name: Bank Misr (Funds) 1,013,815 Views 206 Likes 30Dislike 29Comments The Campaign published on 11th July 2014
  111. 111. Applied Digital Media Sciences Campaign Name: Bank Misr (Funds) The Campaign published on 11th July 2014 100% Arabic comments English comments
  112. 112. Applied Digital Media Sciences Campaign Name: Bank Misr (Funds)
  113. 113. Applied Digital Media Sciences Campaign Name: NBE (Services) 106,536Views 474 Likes 60 Dislike 83 Comments The Campaign published on 3rd July 2014
  114. 114. Applied Digital Media Sciences Campaign Name: NBE (Services) Arabic Content 100% English Content 0%
  115. 115. Positive & Negative Comments
  116. 116. Applied Digital Media Sciences Campaign Name: NBE (Services) Total Sentiment Ration Positive 60% Negative 40%
  117. 117. Competitive Analysis
  118. 118. Based on the graph:  The viewership on Bank Misr YouTube videos more than NBE Competitive Analysis 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 NATIONAL BANK OF EGYPT BANK MISR views
  119. 119. Based on the graph:  The trends on Bank Misr more than NBE.  The trends on Bank Misr and NBE decrease during Ramadan Competitive Analysis
  120. 120. Charity Foundations Ramadan Ads
  121. 121. Applied Digital Media Sciences Campaign Name: Misr El Kheir 17,064 Views 360 Likes 5 Dislike 17Comments The Campaign published on 29th June 2014
  122. 122. Applied Digital Media Sciences Campaign Name: Misr El Kheir The Campaign published on 29th June 2014 90% Arabic comments English comments
  123. 123. Applied Digital Media Sciences Campaign Name: Misr El Kheir The Campaign published on 29th June 2014 No negative comments
  124. 124. Applied Digital Media Sciences Campaign Name: Misr El Kheir 3,406 Likes 155 Comments 331 Shares
  125. 125. Applied Digital Media Sciences Campaign Name: Misr El Kheir 95% Arabic comments English comments
  126. 126. Applied Digital Media Sciences Campaign Name: Misr El Kheir No negative comments
  127. 127. Applied Digital Media Sciences Campaign Name: ‫الجوع‬ ‫مسلسل‬ 1,177,720 Views 103 Likes 17 Dislike 23 Comments The Campaign published on 9th July 2014
  128. 128. Applied Digital Media Sciences Campaign Name: ‫الجوع‬ ‫مسلسل‬ The Campaign published on 9th July 2014 95% Arabic comments English comments
  129. 129. Applied Digital Media Sciences Campaign Name: ‫الجوع‬ ‫مسلسل‬
  130. 130. Applied Digital Media Sciences Campaign Name: ‫الجوع‬ ‫مسلسل‬ 3,406 Likes 155 Comments 331 Shares
  131. 131. Applied Digital Media Sciences Campaign Name: ‫الجوع‬ ‫مسلسل‬ 95% Arabic comments English comments
  132. 132. Applied Digital Media Sciences Campaign Name: ‫الجوع‬ ‫مسلسل‬
  133. 133. Competitive Analysis
  134. 134. Based on the graph:  The viewership on ‫المصري‬ ‫الطعام‬ ‫بنك‬YouTube videos have the highest number of views. Competitive Analysis 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 ‫المصري‬ ‫الطعام‬ ‫بنك‬ ‫الخير‬ ‫مصر‬ views
  135. 135. Based on the graph:  The trends on ‫الخير‬ ‫مصر‬ more than ‫المصري‬ ‫الطعام‬ ‫.بنك‬ Competitive Analysis
  136. 136. For more information please visit: www.media-sci.com Applied Digital Media Sciences

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