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Practical Ways to Lead In The Interconnected Age

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Presentation to Indiana Grantmakers Alliance on ways to frame the

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Practical Ways to Lead In The Interconnected Age

  1. 1. Using Online Media To CreateMeaningful ConnectionsBryan Gray, Brad BierwagenApril 22, 2010
  2. 2. InterconnectedAge
  3. 3. We are confronted with thefierce urgency of NOW.Martin Luther King Jr.
  4. 4. Meet Ivy Bean...
  5. 5. Meet Me Bradley J. Bierwagen graduated in 2006 with a B.A. from the Foster College of Business Administration at Bradley University in Peoria, Illinois. In addition to receiving his degree in International Business with a concentration in Marketing, Brad also completed a minor in Spanish, which included six months’ studying in Querètaro, Mexico. In 2006, Brad As Project Manager for Clarity Interactive, LLC, Brads responsibilities include the roles of sales, account services, design, and creative development. Before college graduation, Brad also worked as an Account Services Intern at Bodkin Associates, Inc. - a full service Indianapolis marketing firm that specializes in minority marketing. His responsibilities included daily tasks such as copywriting, account services, proofreading, and communication with print providers. While at Bodkin, he also was responsible for several major projects including Pasaporte, a Spanish language guide to the Indianapolis area. His responsibilities included research of available resources to the Hispanic community,
  6. 6. Meet Me Bradley J. Bierwagen graduated in 2006 with a B.A. from the Foster College of Business Administration at Bradley University in Peoria, Illinois. In addition to receiving his degree in International Business with a concentration in Marketing, Brad also completed a minor in Spanish, which included six months’ studying in Querètaro, Mexico. In 2006, Brad As Project Manager for Clarity Interactive, LLC, Brads responsibilities include the roles of sales, account services, design, and creative development. Before college graduation, Brad also worked as an Account Services Intern at Bodkin Associates, Inc. - a full service Indianapolis marketing firm that specializes in minority marketing. His responsibilities included daily tasks such as copywriting, account services, proofreading, and communication with print providers. While at Bodkin, he also was responsible for several major projects including Pasaporte, a Spanish language guide to the Indianapolis area. His responsibilities included research of available resources to the Hispanic community,
  7. 7. Meet Me
  8. 8. Rogers Diffusion of Innovation
  9. 9. BLUES
  10. 10. GREAT DIGITALLEADERSHIP ISNOT EQUALTO COMFORTWITH CHANGE
  11. 11. GREAT DIGITALLEADERSHIP ISNOT EQUALTO COMFORTWITH CHANGE
  12. 12. GREATLEADERSHIP ISNOT EQUALTO COMFORTWITH CHANGE
  13. 13. GREATLEADERSHIP ISUNDERSTANDINGWHERE YOU ARE VS.YOUR BIGGESTASPIRATION
  14. 14. GREATLEADERSHIP ISUNDERSTANDINGWHERE YOU ARE VS.YOUR BIGGESTASPIRATIONTHEN TAKING STEPS &MAKING THE CHANGESTO ACHIEVE IT
  15. 15. What you really need is...Decisiveness.how do you want to serve your community?does your mission say anything you can “live”?are you truly making decisions that best support it?
  16. 16. It’s not...rocket science.
  17. 17. …It’sSimple (simple isn’t always easy)1. understand your audience2. understand your value3. provide an amazing experience4. facilitate communication
  18. 18. you already havethe expertise
  19. 19. communitysocial group of any size whose members reside in aspecific locality, share government, and often have acommon cultural and historical heritage.
  20. 20. foundationthe basis or groundwork of anything
  21. 21. community foundation“Our goal at Madison County Community Foundation isone we share with the entire community: improving thequality of life in Madison County….”“The Community Foundation of Boone County providespathways connecting people who care with causes thatmatter now and in the future.”“The Porter County Community Foundation leads,unites and supports giving to make a difference inPorter County today, tomorrow and forever”
  22. 22. community foundation“The Marshall County Community Foundation is avehicle for people of all means to contribute to theircommunity”“Connecting People Who Care With Causes That MatterFor Good, For Ever, For Switzerland County”“Simply put, the Community Foundation of St. JosephCounty is a charitable endowment to improve the qualityof life for the citizens of St. Joseph County and theirsucceeding generations.”
  23. 23. How to succeedonline: tell stories be honest include others listen make others better say thank you
  24. 24. Digital ischangingeverything.
  25. 25. By making itmore like itused to be.
  26. 26. MassMediatargets thegreatestcommondenominator E Pluribus Unum by Joe Carr http://www.threadless.com
  27. 27. Digital isbigger.
  28. 28. Digital issmaller.
  29. 29. It’s all aboutengagement.
  30. 30. Is your websitemore like this…
  31. 31. Or this…
  32. 32. SOCIAL NETWORKING +INTERCONNECTED WEBSITEDOES NOT REPLACEFACE TO FACE NETWORKING
  33. 33. SOCIAL NETWORKING +INTERCONNECTED WEBSITEENHANCESFACE TO FACE NETWORKING
  34. 34. SOCIAL NETWORKING +INTERCONNECTED WEBSITEINCREASES PRODUCTIVITY OFFACE TO FACE NETWORKING
  35. 35. SOCIAL NETWORKING +INTERCONNECTED WEBSITEADDS VALUE TOFACE TO FACE NETWORKING
  36. 36. SOCIAL NETWORKING +INTERCONNECTED WEBSITECREATES DISCUSSION AROUNDFACE TO FACE NETWORKING
  37. 37. SOCIAL NETWORKING +INTERCONNECTED WEBSITEINSPIRES ADDITIONALFACE TO FACE NETWORKING
  38. 38. SOCIAL NETWORKING +INTERCONNECTED WEBSITEENHANCESINCREASES PRODUCTIVITY OFADD VALUE TOCREATE DISCUSSION AROUNDINSPIRES ADDITIONALFACE TO FACE TIME
  39. 39. “…watching someorganizations do socialmedia is like watchingyour Dad dance at yourwedding…”
  40. 40. don’t think interms oftechnology
  41. 41. think in terms ofconnections& engagement
  42. 42. What counts asSocial Media, anyway?BlogsMicroblogsSocial NetworksPhoto/Video SharingSocial BookmarkingChat RoomsForums/MessageboardsVirtual WorldsWikisSome Mobile AppsSome Gaming
  43. 43. Top 10 Visited (US)01. Google02. Yahoo!03. Facebook04. YouTube05. MySpace06. Wikipedia07. Windows Live08. Blogger09. eBay10. CraigslistNovember 7, 2009http://www.alexa.com/topsites/countries/US
  44. 44. Top 10 Visited (US)01. Google02. Yahoo!03. Facebook04. YouTube05. MySpace06. Wikipedia07. Windows Live08. Blogger *13. Twitter09. eBay10. CraigslistNovember 7, 2009http://www.alexa.com/topsites/countries/US
  45. 45. 300m active users50% login any given day8b minutes a day45m status updates a day10m fans of Pages a day2b photos a month14m videos a month65m access via mobileOctober 7, 2009http://www.facebook.com/press/info.php?statistics
  46. 46. 158m adults view onlinevideo each month9b videos are viewed eachmonth in US10 hours are uploadedeach minuteOctober 7, 2009http://www.comscore.com
  47. 47. Twitter is about real-timecommunication andcollaboration.30m unique visitorsUse it to listen, serve,promote, and network.
  48. 48. Free tools -but investmentrequired forsuccess
  49. 49. It’s all aboutengagement.
  50. 50. IDEAS FOR CREATINGCONNECTIONS
  51. 51. How to succeedonline: tell stories be honest include others listen make others better say thank you
  52. 52. Storytelling…
  53. 53. Storytelling…
  54. 54. Involving Others
  55. 55. Involving Others
  56. 56. Make Others Better Tyson Foods Pledge to End Hunger http://www.pledgetoendhunger.com
  57. 57. Listen
  58. 58. Listenwww.google.com/alerts
  59. 59. Thank
  60. 60. How can YOUuse these tools?
  61. 61. Community Members Endowment EndowmentEstate Planners Community Foundations
  62. 62. What’s next?mobile. mainstream. mitigation.
  63. 63. alright, so let’s have it...Why can’t youdo this stuff?today’s hurdles are tomorrow’s excuses.
  64. 64. We want to talkabout itBryan Graybryan.gray@mediasauce.com@BryanSGrayBrad Bierwagenbrad.bierwagen@mediasauce.com@bbierwag

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