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The consensus regarding online video in the enteprise holds that growth in video use will require large upgrades to network capacity. For instance, a Gartner analyst recently told the Wall Street Technology Association that companies wishing to step up their use of video will have to expand their networks a hundred fold! In the current mode of video usage, this prediction is essentially true. Increases in video traffic will mandate increases in network capacity. However, with recent advances in multicasting technology, the correlation between video usage and network capacity may need not be so clear. The advent of multicast fusion on the Adobe® Flash® Platform makes possible striking gains in video consumption and audience reach without requiring commensurate infrastructure updates. This technical brief explores the ways in which multicast fusion inverts the established wisdom about online video and enables a revolution in enterprise rich media.