1. Living in the Material World
Dean Donaldson
Global Head of Innovation DG MediaMind
© 2012 Digital Generation Inc. All rights reserved.
Thursday, 18 October 12

2. Living in a
material world
@Dean Donaldson
Global Head of Innovation
© 2012 Digital Generation Inc. All rights reserved.

3. Smart Appliances
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

4. Beyond the Browser
In 2012 there will be more
networked devices then
humans on the planet
© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG | All rights reserved

5. second life
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

6. Living in a Ubiquitous World
© 2012 Digital Generation Inc. All rights reserved.

7. Living in a Ubiquitous World
© 2012 Digital Generation Inc. All rights reserved.

8. next?
© 2012 Digital Generation Inc. All rights reserved.

9. =MC2
E
consumer = clicks
© 2012 Digital Generation Inc. All rights reserved.

10. [ targeted consumer ]
addressable advertising >>
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

11. © 2012 Digital Generation Inc. All rights reserved.

12. © 2012 Digital Generation Inc. All rights reserved.

13. technology
is but a twinkle in the eye
© 2012 Digital Generation Inc. All rights reserved.

14. disconnected
© 2012 Digital Generation Inc. All rights reserved.

15. © 2012 Digital Generation Inc. All rights reserved.

16. comfortable
consumer
© 2012 Digital Generation Inc. All rights reserved.

17. coming
home
© 2012 Digital Generation Inc. All rights reserved.

18. convenience
at the
centre
© 2012 Digital Generation Inc. All rights reserved.

19. design vs
desire
© 2012 Digital Generation Inc. All rights reserved.

20. License to think
© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG

21. © 2012 Digital Generation Inc. All rights reserved.

22. In Car Advertising
© 2012 Digital Generation Inc. All rights reserved.

23. In Car Advertising
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24. In Car Advertising
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25. © 2012 Digital Generation Inc. All rights reserved.

26. cold concepts
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27. © 2012 Digital Generation Inc. All rights reserved.

28. TECHNO
RETRO
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29. warm & inviting
© 2012 Digital Generation Inc. All rights reserved.

30. mass
media
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31. © 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG

32. active
engagement
© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG

33. old new
media
traditional
© 2012 Digital Generation Inc. All rights reserved.

34. lean back | forwards
off on TV | PC
© 2012 Digital Generation Inc. All rights reserved.

35. © 2012 Digital Generation Inc. All rights reserved.

36. back
lean
?
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37. lean
forwards?
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38. © 2012 Digital Generation Inc. All rights reserved.

39. © 2012 Digital Generation Inc. All rights reserved.

40. © 2012 Digital Generation Inc. All rights reserved.

41. social
interaction
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42. © 2012 Digital Generation Inc. All rights reserved.

43. © 2012 Digital Generation Inc. All rights reserved.

44. 50”
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45. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

46. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

47. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

48. of under 15’s by 2015 will all use
50%
touchscreens
© 2008 Eyeblaster. All rights reserved
© 2012 Digital Generation Inc. All rights reserved.

49. © 2012 Digital Generation Inc. All rights reserved.

50. © 2012 Digital Generation Inc. All rights reserved.

51. do you ‘mind’?
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52. © 2012 Digital Generation Inc. All rights reserved.

53. © 2012 Digital Generation Inc. All rights reserved.

54. 6x
penetration
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55. © 2012 Digital Generation Inc. All rights reserved.

56. © 2012 Digital Generation Inc. All rights reserved.

57. Last year, more data was
generated by individuals
than in the entire history
of mankind through 2010.
© 2012 Digital Generation Inc. All rights reserved.

58. 6Eb
GLOBAL MOBILE DATA
=6Petabytes
Internet
6 Exabytes = 6M Terabytes
1,000 x WHOLE INTERNET
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

59. Media migration
‣ Personal TV 2010
VOD across multiple devices
Locations tailored to individual
‣ Web TV
Computer as interactive TV set
User generated content
‣ Digital TV
TV set as display device
High Definition architecture
‣ Analogue TV
Centralized, passive, limited choice
Single location viewing
1980
© 2012 Digital Generation Inc. All rights reserved.

60. compare
amazon
instantly
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61. visualization of search
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62. © 2012 Digital Generation Inc. All rights reserved.

63. 80%
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64. 2017
“human?
How may I help you,
”
© 2012 Digital Generation Inc. All rights reserved.

65. connected
internet of things
>
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66. Sensory surround
(((
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(
© 2010 MediaMind Technologies Inc | All rights reserved

67. Smart Paper
© 2012 Digital Generation Inc. All rights reserved.

68. ePackaging
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69. ePackaging
© 2012 Digital Generation Inc. All rights reserved.

70. Smart Clothes
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

71. Smart Scents
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72. ePOS
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

73. © 2012 Digital Generation Inc. All rights reserved.

74. © 2012 Digital Generation Inc. All rights reserved.

75. The Third Wave
UbiComp
Ubiquitous Computing
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

76. ∞=1
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77. 1=1
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

78. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

79. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

80. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

81. 1=∞
{ ubiquitous computing (ubicomp) }
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

82. Smart Tags
RFID
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83. 2012
1 TRILLION
© 2012 Digital Generation Inc. All rights reserved.

84. © 2012 Digital Generation Inc. All rights reserved.

85. © 2012 Digital Generation Inc. All rights reserved.

86. personally
identifiable
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87. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

88. Science Fiction or Fact?
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89. Science Fiction or Fact?
© 2012 Digital Generation Inc. All rights reserved.

90. Science Fiction or Fact?
Personal Identification Device (PID)
= targeted ads
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91. © 2012 Digital Generation Inc. All rights reserved.

92. © 2012 Digital Generation Inc. All rights reserved.

93. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

94. [data]
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

95. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

96. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

97. payment
system
2016
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98. Cashless Generation
84%
© 2012 Digital Generation Inc. All rights reserved.

99. © 2012 Digital Generation Inc. All rights reserved.

100. $€£
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

101. point of engagement
interaction transaction
touchpoints
© 2012 Digital Generation Inc. All rights reserved.

102. BlueTooth
2-way Audio
Comms Visual
WiFi
NFC
?
© 2012 Digital Generation Inc. All rights reserved.

103. Retarget
HD Ad
10% off
Interact Retarget Purchase
5% off
© 2012 Digital Generation Inc. All rights reserved.

104. Modern Family Viewing
42%
use SmartPhone or Tablet whilst watching TV
DAILY
© 2012 Digital Generation Inc. All rights reserved.

105. Dual Screen Activities
What are Tablet and SmartPhone Users doing whilst watching TV?
0% 15% 30% 45% 60%
Checking Email
60%
Surfing for unrelated info
46%
Visiting Social Networking site
42%
Checking sports scores
30%
Looking up info related to content
29%
Looking up content related to Ad
19%
Looking for coupon/deal related to Ad
13%
Nielsen Q2 2011
© 2012 Digital Generation Inc. All rights reserved.

106. Dual Screen Activities
25%
Consumers go online after seeing TV ad
Yahoo / Razonrfish Q4 2011
© 2012 Digital Generation Inc. All rights reserved.

107. automatic ACR
content recognition
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108. © 2012 Digital Generation Inc. All rights reserved.

109. © 2012 Digital Generation Inc. All rights reserved.

110. © 2012 Digital Generation Inc. All rights reserved.

111. © 2012 Digital Generation Inc. All rights reserved.

112. © 2012 Digital Generation Inc. All rights reserved.

113. Client-Side Solution >10 Secs
Spot ID = Ad ID
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114. Server-Side Solution <2 Secs
Spot ID = Ad ID
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115. © 2012 Digital Generation Inc. All rights reserved.

116. 115,282
17.4% WATCHED FULL 3 MIN VIDEO
2.34% CTR
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117. Text
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118. convergence
w ev
at er
h v er
ne
he er
w ev
w h er
© 2012 Digital Generation Inc. All rights reserved.

119. focus
on
data
© 2012 Digital Generation Inc. All rights reserved.

120. < start-up >
“conversation”
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121. tech in
harmony
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122. thank you!
dean.donaldson@mediamind.com
917.640.3095
@deandonaldson
@mediamind
@dgitnetwork
© 2012 Digital Generation Inc. All rights reserved.