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Борис Велдхейзен ван Зантен, The Next Web. Будущее медиа и журналистики.

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Выступление Бориса Велдхейзена ван Зантена состоялось на конференции о новых медиа Media Makers 4 декабря 2015 г. Подробнее о конференции http://www.mediamakers.ru/

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Борис Велдхейзен ван Зантен, The Next Web. Будущее медиа и журналистики.

  1. 1. Boris Veldhuijzen van Zanten Co-founder & CEO TNW @Boris
  2. 2. News Events Data Space
  3. 3. • 24/7 reporting! ! • 25/50+ posts a day! • Between 200000 and 400000 daily visitors! • 2,5m+ followers on social media! ! • #20 in top 100 blogs in the world (out of 300 million blogs). In top 5 blogs in technology, in reach & influence!
  4. 4. misconceptions about the FUTURE OF MEDIA 8
  5. 5. We can reach the whole world! 1/8
  6. 6. Countries 244
  7. 7. Online advertising is The Future 2/8
  8. 8. Banners aren’t working
  9. 9. Banners aren’t working
  10. 10. Online advertising is Doomed 3/8
  11. 11. Over the next 5 years, the consumer tech and media industry will grow by over $500 Billion
  12. 12. Over the next 5 years, the consumer tech and media industry will grow by over $500 Billion
  13. 13. 24h?
  14. 14. ‘Bossvertising’
  15. 15. Social media means your audience will do your marketing for you 4/8
  16. 16. Shares ≠ Visitors ≠ Revenue
  17. 17. You can engage directly with your Community 5/8
  18. 18. Trolls?
  19. 19. Do feed the trolls
  20. 20. Getting started is cheap and easy 6/8
  21. 21. There’s already too much news online too much 7/8
  22. 22. Being first matters less, and is harder! ! Knowing what happened and why matters more! and is also harder!
  23. 23. We have to find out what works 8/8
  24. 24. Mobile is the future, so we need apps 9/8
  25. 25. Mobile isn’t mobile
  26. 26. So why aren’t apps the future?
  27. 27. apps used per month 27
  28. 28. spent on only 5 apps 79%
  29. 29. Conclusion So…
  30. 30. It is really difficult to make something people want Making money from something that people really want, is relatively easy
  31. 31. Boris Veldhuijzen van Zanten Co-founder & CEO TNW @Boris

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