Arturas olsauskas in best marketing riga 2011

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Cases of recent social media campaigns in Lithuania

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Arturas olsauskas in best marketing riga 2011

  1. 1. Artūras Olšauskas, Media House, Lithuania
  2. 2. Content• 2 main trends• The black hole of internet• Engagement cases• Conclusions and recommendations
  3. 3. 2 main trends You have to step No easy money in to consumer’s shoes• Bonus trend! Facebook… (not in Latvia)
  4. 4. There’s lot’s of stuff online
  5. 5. The black hole of internet
  6. 6. The black hole of internet 1.000.000 900.000 Lithuania 800.000 Latvia 700.000 Estonia 600.000 500.000 400.000 300.000 200.000 100.000 all <18 18-24 25-29 29-45 >45
  7. 7. The black hole of internet 1.000.000 900.000 Lithuania 800.000 Latvia 700.000 Estonia 600.000 500.000 400.000 300.000 200.000 100.000 all <18 18-24 25-29 29-45 >45
  8. 8. The black hole of internet 1.000.000 900.000 Lithuania 800.000 Latvia 700.000 Estonia 600.000 500.000 400.000 300.000 200.000 100.000 all <18 18-24 25-29 29-45 >45
  9. 9. Facebook is killing local social networks 858.900 Other social websites in Lithuania. Visitors per month 682.508 687.296 700.000 600.000 500.000 400.000 301.814 300.000 200.000 70.495 100.000 draugas.lt one.lt klase.lt frype.lt
  10. 10. Communication should encompass allinternet channels Just watch • Website (~90 %) • Micro blogs • Search Engages, • Blogs shares, • Forums discusses • Social networks (~9 %) • Ads in portals • Wikipedia • Newsletters • Apps, games Creates • Ads in mobile devices content • Advertorials (>1 %)
  11. 11. Where are we now? What is our strategyEvaluating the effectiveness is a daily routine for content & number of fans?www – business card Social network - community• Site Usage / Content • Repeat visits to the Page Performance • Organic fan growth • Visits - ? • Interactions with wall posts • Pageviews - ? (comments) • Unique Page views - ? • Content Likes/Shares • Avg. Time on Page - ? • Video views • Bounce Rate - ? • Number of UGC submissionsWithout internet strategy we can expect relatively small number of visits & engagement.
  12. 12. Who is responsible for ENGAGEMENT? PR agency Your Creative good agency mood YOU BTL Media agency agency
  13. 13. CIDO engagement with USG content Radio presentations Unique by DJ in the visitors: course of 2 confidential weeks Tips: confidential Phase 1. Regular Cido banner Radio DJ Phase 2. “Clever” banner takesencourages to win by writing tips on discusses content and shows in Delfi rytosultys.lt
  14. 14. PAULIG engagementwith coffee edutainment Times played: confidential Games per person on average: confidential
  15. 15. KALNAPILIS engagementwithout being main sponsor Used application: confidential Kalnapilis page fans gained: confidential
  16. 16. ČILI friends engagementonline->offline->online 1’000 pizzas distributed Participants: in 10 days confidential Comments on Cili wall: confidential Cili page fans gained: confidential
  17. 17. SONY ERICSSON engagement in blogs and forums Blogs participated: confidential Winner gets the phone Invitations to write “why I want new SE phone”Phase 1 Invitation on Facebook: “take a phone for weekend ride” Registered: confidentialPhase 2
  18. 18. VALIO engagementfunctional edutainmentCPC, leads, reach, time, fans, registrations
  19. 19. VALIO engagementFacebook imunometer
  20. 20. SAN VALENTIN engagementwomen research
  21. 21. MARTINI engagementyour glass champagne for...
  22. 22. KEGLEVICH engagementonline radio of best love songs
  23. 23. We are talking about the violet client user
  24. 24. Going to corporate websites is not anatural habit. But we have a solution.If the mountain will not come to Mahomet,Mahomet must go to the mountain.Our users like to see Your content in newsfeed and interact. We just have to cometo the user.
  25. 25. Engagement barriers & drivers• Rules must be simple• The must be many small and some big prizes• Competition is clean – I see who and why is winning. I can do something to increase my chances.• Your brand looks “juicy”!
  26. 26. Conclusions and Thank Yourecommendations More ideas & numbers:Rolandas Ragaliauskas, rolandas@media-house.com, +370 655 89781 Ragaliauskas, rolandas@media-Juris Liepinsh, juris.liepins@media-house.lv, +371 292 46946 Liepinsh, juris.liepins@media-Raido Raamat, raido@mediahouse.ee, +372 509 3949 Raamat,

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