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David Henderson: Mechanics, Brand Journalism workshop 14-15th April 2011

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Brand Journalism workshop 14-15th April 2011 was an international event organized by Media education CEE

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David Henderson: Mechanics, Brand Journalism workshop 14-15th April 2011

  1. 1. The Mechanics
  2. 2. WordPress.org
  3. 3. Steps1. Register a domain name or URL, such as YourCompanyNews.cz.
  4. 4. Steps2. Website hosting, the Internet portal for your site. Recommend: Hostgator.com.
  5. 5. Mechanics3. Download WordPress for free from WordPress.org. Install and activate.
  6. 6. Mechanics4. Develop a site custom look or theme. Recommend: Solostream.com Email: PragueVIP@Solostream.com
  7. 7. Mechanics5. WordPress “plugins” or special features to power search engine optimization (SEO), social media, display video, visitor interaction & traffic.
  8. 8. WordPress Plugins• SEO - SEO Smart Links & Google XML Sitemaps.• Social media - AddThis.• Visitor connection - Contact Form 7• Traffic monitor - Woopra.com & Google Analytics
  9. 9. Mechanics6. News style editorial content, updated regularly. - Original news stories - Photos and visuals - Video using YouTube.com - Live newsfeed, Twitter, social media
  10. 10. Mechanics7. Register and become active at social media sites. Twitter.com StumbleUpon.com Facebook.com others ...
  11. 11. Mechanics7. Promote the site. Email signatures Tell friends, associates Include in all marketing Inform the media
  12. 12. The Mechanics

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