Istvan Leko, Česká Pozice, MediaTalk 11th January


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MediaTalk is a regular event organized by Media Education CEE.

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Istvan Leko, Česká Pozice, MediaTalk 11th January

  1. 2. why we're here, why now <ul><li>ČESKÁ POZICE / CZECH POSITION </li></ul><ul><li>I s the trustworthy and modern medium for elite professionals , from top CEOs to mid-level managers . </li></ul><ul><li>We will focus on the key events, trends, and processes that truly matter to our readers — and put them in context. Politically, we are strictly neutral and subordinate to no one. </li></ul><ul><li>We w ill not allow our content to be dictated by the deadly combination of self-serving politicians and dishonest businesses. </li></ul><ul><li>On the contrary, we want to c ooperate with honest politicians and professionals to create a civilized medium of communication. </li></ul><ul><li>Ištván Lékó </li></ul><ul><li>Director and Editor-in-Chief </li></ul>
  2. 3. a few words about the philosophy <ul><li>CZECHPOSITION.COM focuses on decisive… </li></ul><ul><li>I ssues in Czech politics, business, and society 24 hours a day , </li></ul><ul><li>a nalyzes the full background of top stories. </li></ul><ul><li>F orecasts the consequences in both domestic and international contexts. </li></ul><ul><li>CZECHPOSITION.COM benefits from access to … </li></ul><ul><li>E xclusive information from primary sources. </li></ul><ul><li>Our advanced methods for verifying information and putting it into context . </li></ul>
  3. 4. our team The international team of more than 25 highly e xperienced e ditors and journalists has exceptional contacts with a wide range of key decision makers and politics and business insiders. A FEW FACES of our team Petr Bušta, Benjamin Kuras, Kateřina Menzelová, Jan Schneider, Brain Kenety, Raymond Johnston, and more…
  4. 5. our readers <ul><li>CZECHPOSITION.COM aims to be the leading p ublication on the Czech news market for foreigners seeking reliable, fast and useful information about the Czech Republic. </li></ul><ul><li>CZECHPOSITION.COM addresses the professional classes in the Czech Republic — the elite and middle class. </li></ul><ul><li>The target group represents the a pproximately 15 % of the Czech population </li></ul><ul><li>who are highly active in public life and play a decisive role in the development </li></ul><ul><li>and p rosperity of this country. </li></ul>
  5. 6. what we are interested in… <ul><li>Czech Position publishes exclusive information gathered from original sources. As of today, you will also find information and news stories on our site s and that we have compiled in part thanks to your tips and recommendations. </li></ul><ul><li>Our steps in forming a strong brand and increasing traffic: </li></ul><ul><li>our original articles, </li></ul><ul><li>faces of our team, </li></ul><ul><li>citations in major media, </li></ul><ul><li>the reputation of the target group, </li></ul><ul><li>presence on social networks and traffic , </li></ul><ul><li>links to interesting events and projects, </li></ul><ul><li>and especially the time spent on our website ... </li></ul><ul><li>Send us your tips, ideas and information : [email_address] </li></ul>
  6. 7. first month, the first success… <ul><li>Start of project December 1, 2010 </li></ul><ul><li>First reference period for attendance ( December 1 – 26, 2010 ) </li></ul><ul><li>Average attendance is 16,000 unique visitors/week </li></ul><ul><li>Each user has viewed on average 3.5 pages </li></ul><ul><li>Czech Position is also active on social networks , particularly Twitter and Facebook, but also through their personalities on LinkedIn. </li></ul><ul><li>Czech Position immediately after the start ranked among respected, quoted media with dozen s of relevant citations across all media! Czech Position is still frequently cited by foreign media as well . </li></ul>
  7. 8. next steps … <ul><li>Promoting awareness on the Czech Internet. </li></ul><ul><li>Expanding user base, supporters and contributors. </li></ul><ul><li>Branding as respected media. </li></ul><ul><li>Realization of thematic events and meetings ... </li></ul><ul><li>ways to achieve goals… </li></ul><ul><li>c ontinued high standard in editorial policy (strong and exclusive themes) , </li></ul><ul><li>intense presence on the Internet through social and online communication, </li></ul><ul><li>partnerships with major social, cultural and commercial projects, </li></ul><ul><li>a ctive and open communication with key media, </li></ul><ul><li>PR, advertising and promotion on the Internet .. . </li></ul>
  8. 9. Thank you for your attention… [email_address]