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Media landscape updater 2011

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Media landscape updater 2011

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  2. 2. 1. Media snapshot2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Radio advertising7. Online advertising8. Inspiration Point
  3. 3. • Landscape• Media shares• Biggest players• Sectors
  4. 4. 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000 3,000,000,000 500,000,000 0 1,104,630,695 1 1,296,099,997 1,378,856,606 1,267,867,846 2 1,550,291,252 1,568,210,922 2009 1,795,466,091 3 2,252,390,912 2,319,615,364 1,749,557,807 2010 4 1,702,335,599 2,226,332,270 1,932,377,662 5 2,418,117,333 2011 2,434,411,424 1,723,087,025 6 2,208,733,440 2,230,662,500 1,167,487,654 7 1,475,902,129 1,519,585,966 1,150,998,783 8 1,355,338,094 1,396,982,651 1,902,118,715 9 2,239,536,676 2,268,105,266 2,291,803,603 2,681,584,949 10 Estimations for the further months are rather pessimistic. 2,310,570,480 2,501,304,160 11 1,965,840,548 2,050,958,424 12 marketers invested only 1% more in comparison to September 2010. After 3Q of 2011 is stronger than 2010 by average 5%. In SeptemberSource: Kantar Media, ratecard expenditures
  5. 5. Television Radio MagazinesNewspapers Jan-Sep 2011 Jan-Sep 2010 Outdoor Jan-Sep 2009 Cinema 0 2,000 4,000 6,000 8,000 10,000 12,000 Cinema Outdoor Newspapers Magazines Radio TelevisionJan-Sep 2011 471,891,231 926,365,307 1,344,014,891 2,033,145,377 2,289,352,336 10,277,993,827Jan-Sep 2010 453,466,139 881,688,111 1,321,832,035 1,785,721,458 1,740,743,484 10,315,294,205Jan-Sep 2009 288,798,144 930,572,929 1,351,969,580 1,742,717,127 1,501,158,648 7,978,375,850 TV is the strongest medium with share on the level of 59%, however recently we observe low dynamic of TV investments. Radio notes the highest increase of expenditures (32%). Investments for Cinema, Outdoor and Newspapers are on the stable level. Source: Kantar Media, ratecard expenditures
  6. 6. By the end of 3Q of 2010, half of biggest advertisers decreased their mediainvestments. The biggest drop in terms of RC expenditures was noted by Unileverand Henkel. The biggest increase of expenditures noted by Lidl and Aflofarm. Source: Kantar Media
  7. 7. COMPUTER & AUDIO VIDEO100% HOUSEHOLD APPLIANCES, FURNITURE & DECORATION 90% 4% CLOTHING & ACCESSORIES 5% 4% 4% 5% HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES 80% 6% 5% 6% 8% 6% TRAVEL / TOURISM / HOTELS & RESTAURANTS 70% 7% 7% 7% LEISURE 7% 60% 7% 7% BEVERAGES & ALCOHOLS 6% 8% 7% AUTOMOTIVE 50% 8% 10% 8% MEDIA, BOOKS, CDs AND DVDs 40% 10% 9% OTHERS 30% 14% 13% FINANCIAL 12% 20% 9% RETAIL 11% 12% HYGIENE & BEAUTY CARE 10% 14% 15% TELECOMS 0% 13% PHARMACEUTICAL PRODUCTS, MEDICINE 2009 FOOD 2010 Jan - Sep 2011 For the last three years top 3 sectors are: food, medicines and telecoms. Source: Kantar Media
  8. 8. • Average Time Viewed• All time viewing• Commercial impact• Minutes sold• Nice to know• How do we monitor TV?
  9. 9. 300280 2010 2011260240220200180160140120100 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 Average Time Viewed (in minutes) is on the same level as in previous year. ATV is lower during the summer months what reflects traditional seasonality on Polish media market. Source: AGB Research Nielsen
  10. 10. 20% All 16-49 TVP1 TVP2 18% Polsat 16% TVN 14% TVP thematic (7) 12% Polsat thematic (11) 10% TVN thematic (10) AtMedia (52) 8% Discovery (8) 6% TVP3 4% TV4 2% TVN7 other cab/sat 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 We can observe rise of shares of mainstream channels - TVN and Polsat. At the same time thematic channels shares fall.TVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP SportPolsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport Extra Source: AGB Research NielsenTVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TVAt Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, ComedyCentral, Comedy Central Family, Czwórka Polskie Radio, Deutsche Welle, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, KinoPolska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TV5 Monde, TVS, Universal, Channel, Viacom Blink!, VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica, Polo TV, Rodin TV, SciFi Universam
  11. 11. All 16-49 TVP130% TVP2 Polsat25% TVN20% TVP thematic (7) Polsat thematic (11)15% TVN thematic (10)10% AtMedia (49) Discovery (7)5% TVP3 TV40% 1 2 3 4 5 6 7 8 9 10111213141516171819202122232425262728293031323334353637383940414243444546474849505152 TVN7 TVN and Polsat have the highest share among TV market. At Media is between TVP1 and TVP2 – both are mainstream channels. TVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP Sport Polsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport Extra TVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TV At Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, Comedy Central, Comedy Central Family, Czwórka Polskie Radio, Deutsche Welle, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, Kino Polska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TV5 Monde, TVS, Universal , Channel, Viacom Blink!, VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica, Polo TV, Rodin TV, SciFi Universam , Source: AGB Research Nielsen
  12. 12. Advertising Seconds sold - total market7,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011 Week 42– highest sell out ever – 6,2 million seconds sold. The reason is progressing fragmentation of TV market (new thematic channels are being launched and monitored – e.g. Polo TV, Rodin TV and SCIFI Universal) Source: AGB Research Nielsen
  13. 13. Advertising Seconds sold - TVP200,000180,000160,000140,000120,000100,000 80,000 60,000 40,000 20,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011 In 2011 TVP (TVP1 & TVP2) opened more inventory, than in previous years. It exceeded several times 180 000 seconds per week. Source: AGB Research Nielsen
  14. 14. Advertising Seconds sold - TVN120,000100,000 80,000 60,000 40,000 20,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011 TVN keeps similar level as in previous years. Source: AGB Research Nielsen
  15. 15. Advertising Seconds Sold - Polsat140,000120,000100,000 80,000 60,000 40,000 20,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011 Polsat increased their inventory to the sell out limit (which is 12 minutes per hour). Source: AGB Research Nielsen
  16. 16. Advertising Seconds Sold - AT Media4,000,0003,500,0003,000,0002,500,0002,000,0001,500,0001,000,000 500,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011 At Media as a broker modifies their portfolio each year. Currently It is about 3,4 million seconds per week Source: AGB Research Nielsen
  17. 17. According to Rzeczpospolita TV newsprograms loose the audience for Internet.In October „Fakty”, „Wiadomości” and„Teleexpress” lost the most in comparisonto October 2010. „Fakty”: -7%, „Wiadomości”: - 10%, „Teleexpress”: -9%The most stable news programs are:„Wydarzenia” in Polsat and „Panorama” inTVP2
  18. 18. Telemetry - a technology that allows remote measurement of TVaudience ratings.Arianna - software used to process and display telemetric data. Itenables a wide range of analyses (e.g. analyze offrequency, market shares, costs)Currently there are 2 companies in the market that specialize inaudience ratings measurement: Source: AGB Research Nielsen
  19. 19. TNS OBOP- research institute providingdata to Polish Television (TVP); their contractexpires on 31.12.2011Nielsen Audience Measurement-research institute providinguniform (homogeneous) data toalmost entire market. Every TVstation, mediahouses, advertisers, mediaauditors use it. From 1.01.2012also TVP is going to useNielsen‟s data. Source: AGB Research Nielsen
  20. 20. In Poland television audience is measured since 1996. The numberof panelists increased since 1996 from 1231 households to almost1800 in 2011. In total- 4500 people, aged 4+.Increasing amount of members in the panel was proportional ineach controlled category.Yearly rotation in the last few years oscillates between 15-20%. Source: AGB Research Nielsen
  21. 21. Basic purposes of the system:• Identifying TV stations• Gathering and storing data (who watches?, when?, how long? And what is being watched?• Transmitting data to the main computer in order to process it.Telemeter - measuring deviceInstalled to each TV set in a household.Thanks to a special remote control it identifies who watches TVin a particular moment. Source: AGB Research Nielsen
  22. 22. The Seven Steps of the Nielsen TelevisionAudience Measurement (TAM) system guaranteethe production of reliable, independent andtransparent TAM data in every operatingcompany within the Group.System elements: 1. Establishment Survey – analysis of the society structure 2. Recruitment– choosing group of households representing population 3. Installation of telemeters in chosen households; 4. Everyday data transmission- from households to central Nielsen‟s computer 5. Data processing 6. Data bases of programms, commercial spots and breaks. 7. Providing data bases to Arianna users. Source: AGB Research Nielsen
  23. 23. • Investments• Seasonality• Players and sectors• Publishers
  24. 24. 5,000,000,0004,500,000,000 Full Year Jan-Sep4,000,000,0003,500,000,0003,000,000,000 4,452,430,098 4,402,244,7082,500,000,000 3,377,160,268 3,107,553,493 3,094,686,7072,000,000,0001,500,000,0001,000,000,000 500,000,000 0 2009 2010 2011 Advertisersof 3Q 2011 advertisers invested over 9% more in comparison bought By the end invested 10% more in press vs. Jan-June 2010, but to the same period of 2010. Free emissions and beneficial last offers may cause the only 5% ads more by thismay not translate into increase of net expenditures. ratecard growth, however it period (it is still less by 1% than in 2009) Source: Kantar Media
  25. 25. 500,000,000 45,000450,000,000 40,000400,000,000 35,000 Investments I - XII 2009350,000,000 30,000 Investments I - XII300,000,000 2010 25,000250,000,000 Investments I - IX 2011 20,000200,000,000 Insertions I - XII 2009 15,000150,000,000 Insertions I - XII 2010 10,000100,000,000 Insertions I - IX 2011 50,000,000 5,000 - - 1 2 3 4 5 6 7 8 9 10 11 12 Advertisers invested 10% more in press vs. Jan-June 2010, but bought Advertisers invested 9% more in press vs. Jan – Sept 2010, but bought only 5% ads more by this period (it is still less by 1% than in 2009) only 2% ads more by this period (it is still less by 2% than in 2009) Source: Kantar Media
  26. 26. 700,000,000 100,000 90,000600,000,000 80,000500,000,000 70,000400,000,000 60,000 Investments Jan-Sep 50,000 2009300,000,000 40,000 Investments Jan-Sep200,000,000 30,000 2010 20,000100,000,000 Investments Jan-Sep 10,000 0 - 2011 Insertions Jan-Sep 2009 Insertions Jan-Sep 2010 Insertions Jan-Sep 2011 We observe significant increase of expenditures on Media, Books, CD‟s, Hygiene & Beauty care and Telecoms. On the other hand Automotive Sector, Retail and Food are rather pulling back from print media. Source: Kantar Media
  27. 27. 700,000,000 100000 90000600,000,000 80000500,000,000 70000 Investments Jan-Sep400,000,000 60000 2009 50000300,000,000 Investments Jan-Sep 40000 2010200,000,000 30000 Investments Jan-Sep 20000 2011100,000,000 10000 Insertions Jan-Sep 0 0 2009 Insertions Jan-Sep 2010 Insertions Jan-Sep 2011 Agora is no1 Publisher, but it‟s loosing its potential. Bauer increases its revenues even by 41%. Source: Kantar Media, M&MP
  28. 28. Zwierciadło Publishing House has decided to shutdown monthly automotive magazine „Cars‟. Thedecision was rationalized by the lack of perspectivesfor development of automotive press in Poland.
  29. 29. A new biweekly magazine of the Edipresse PolskaPublishing House has made its debut on the market.„Flesz.Gwiazdy&Styl‟ writes about famous peopleand their style.
  30. 30. Publishing House Elamed has launched a newquarterly magazine „Vet Personel‟. It‟s aimed at peopleinvolved in the treatment, care, rehabilitation andtraining of animals.
  31. 31. Media Service Zawada Publishing House has launched a new bimonthly fairytale magazine for girls aged 6-12 years.Media Service Zawada Publishing House has launched anew bimonthly magazine for children aged 4-7 years.Toys are main characters in this magazine. Each issue ofthe magazine will be accompanied by a gift.
  32. 32. Bauer Publishing House has brought in significantchanges concerning two of their magazines.„Bella Relaks‟ and „Takie jest życie‟ have beenrearranged from weekly to biweekly magazines.
  33. 33. • Investments• Seasonality• Market shares• Ad types
  34. 34. 2,000,000,000 Full Year Jan-Sep 20111,800,000,0001,600,000,0001,400,000,0001,200,000,0001,000,000,000 1,229,508,066 1,185,675,851 800,000,000 930,572,929 926,365,307 881,688,111 600,000,000 400,000,000 200,000,000 0 2009 2010 2011 By the end of 3Q 2011 advertisers invested over 5% more in comparison to the same period of 2010 Source: Kantar Media
  35. 35. 130,000,000120,000,000110,000,000100,000,000 90,000,000 80,000,000 70,000,000 60,000,000 2009 2010 2011 50,000,000 40,000,000 1 2 3 4 5 6 7 8 9 10 11 12 In September, due to parliamentary elections, we observe a slight increase of outdoor investments (+7%). Source: Kantar Media
  36. 36. 2009 2010 Jan-Sep 2011 AMS AMS AMS STROER POLSKA STROER POLSKA STROER POLSKA 14% 15% 15% CITYBOARD CITYBOARD MEDIA 31% 31% 31% CITYBOARD MEDIA MEDIA 12% CLEAR CHANNEL 10% CLEAR CHANNEL 11% POLAND 10% POLAND 11% NEWS OUTDOOR NEWS OUTDOOR 16% CLEAR CHANNEL POLAND 14% 18% 19% POLAND POLAND Others 15% Others 27% OthersOutdoor market is consolidated. Over 85% of the market is held by 4biggest media owners.AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with27% share is on the second position. Source: Kantar Media
  37. 37. 600,000,000 Jan-Sep 2009 Jan-Sep 2010 Jan-Sep 2011500,000,000400,000,000300,000,000200,000,000100,000,000 - Frontlight Citylight Billboard Backlight Investments on Billboards are decreasing, but we can also observe growth of expenditures on Citilights (by 19%). Investments on Frontlights and Backlights are on a stable level. Source: Kantar Media
  38. 38. Offer of the Clear Channel Poland for the period May-June 2012 will be sold in the auction system. On the special platform on days 17 of November - 5 Decemberinterested clients, which will report desire for the participation earlier, will be participating in the auction of specially created packages of different formats: 6x3 Frontlight, Citylight and Backlight. Clear Channel is the only one company which will be selling carriers in this way.
  39. 39. 700,000,000 Full Year Jan-Sep 2011600,000,000500,000,000 663,837,150400,000,000 481,186,101 471,891,231 453,466,139300,000,000 288,798,144200,000,000100,000,000 - 2009 2010 2011 Advertisers invested over 4% more till September 2011, in comparison to the same period 2010 (considering monitored players: NAM and Multikino). Source: Kantar Media
  40. 40. 90,000,00080,000,00070,000,00060,000,00050,000,00040,000,00030,000,00020,000,000 2009 2010 201110,000,000 0 1 2 3 4 5 6 7 8 9 10 11 12 As a consequence of the economic slowdown we observe a decrease of media expenditures in the second half of the year. Source: Kantar Media
  41. 41. HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES CLOTHING & ACCESSORIES100% 2% PHARMACEUTICAL PRODUCTS, MEDICINE 5% 8%90% HYGIENE & BEAUTY CARE 3% 5% 2% COMPUTER & AUDIO VIDEO80% 4% 6% 4% RETAIL70% 11% 7% 10% HOUSEHOLD APPLIANCES, FURNITURE & DECORATION 7% 8%60% 11% OTHERS 7% 8% TRAVEL / TOURISM / HOTELS & RESTAURANTS50% 5% 14% FINANCIAL40% 16% 13% BEVERAGES & ALCOHOLS 15%30% AUTOMOTIVE 17% 18% MEDIA, BOOKS, CDs AND DVDs20% TELECOMS 20%10% 12% 14% FOOD 0% LEISURE 2009 2010 Jan-Sep 2011 Till September 2011 biggest sectors are Leisure, Food and Telecoms. Financial and Media sectors increase their shares, whereas Computer & Audio Video and Automotive sectors are rather in retreat. Source: Kantar Media
  42. 42. 2009 2010 Jan-Sep 2011 MULTIKINO MULTIKINO MULTIKINO 40% NEW AGE NEW AGE NEW AGE 25% MEDIA 35% MEDIA MEDIA75% 65% 60% Polish cinema market is very consolidated – there are only 2 media owners which are monitored. Share of Multikino revenues constantly grows for the last couple of years. Source: Kantar Media
  43. 43. • Investments• Seasonality• Media owners• Media shares
  44. 44. 2,500,000,000 Full Year Jan-Sep 20112,000,000,000 2,478,233,1451,500,000,000 2,289,352,336 2,110,299,443 1,740,743,4841,000,000,000 1,501,148,914 500,000,000 0 2009 2010 2011 Radio market revenues increased by 32% till September 2011.One of the reasons is high inflation in 2011. By the end of 2011 the dynamic shall slow down as a result of economic slowdown. Source: Kantar Media
  45. 45. 340,000,000290,000,000240,000,000190,000,000140,000,000 90,000,000 2009 2010 2011 40,000,000 1 2 3 4 5 6 7 8 9 10 11 12 We observe a typical seasonality of media expenditures, with peak months from March till June and from September till December. Source: Kantar Media
  46. 46. GRUPA RMF 2009 GRUPA RMF 2010 GRUPA RMF Jan-Sep 2011 7% 3% 2% EUROZET 8% 2% EUROZET 10% EUROZET GRUPA RADIOWA GRUPA RADIOWA 13% 29% TIME 12% 33% TIME 39% GRUPA RADIOWA AGORA S.A. 12% TIME AGORA S.A. 20% 17% AGORA S.A. 3% POLSKIE RADIO POLSKIE RADIO 26% 25% Others 20% Others OthersRadio market is consolidated. About 98% of the market is held by 5biggest media owners.Group RMF has the highest revenues (39% of radio market in Poland).Next on the podium is Eurozet, however losses its share. Source: Kantar Media
  47. 47. 2009 2010 RMF FM Jan-Sep 2011 RMF FM RMF FM ZET ZET 25% ZET PR 3 27% PR 3 33% 49% 47% 42% PR 1 PR 1 PR 3 22% 21% Others Others 17% PR 1 1% 3% 2% 3% 3% 5%For the last years RMF FM and Zet have been the biggest radio stationson Polish market.An important role is played by radio packages like: DrapaczChmur, Package Złote Przeboje, RMF na Maxxxa and others. Source: Kantar Media
  48. 48. Advertising prices of the „TOK FM‟ radio stationhave risen by 16%.Agora justified the decision by the need of pricealignment to the offer of other regional stations.
  49. 49. Google is making changes to its ad system in an effort to provide consumers with “greater transparency and choice.” Over the coming weeks, users will be able to click on links labeled “Why these ads?” next to advertisements served in Gmail and Google search results. These links contain information about how and why users were targeted for a particular ad. The changes won‟t mean much to consumers who already understand the basics of ad targeting, but it should be helpful to those who have wondered why Google seemingly knows so much about them.Source: http://mashable.com/2011/11/01/google-why-these-ads/
  50. 50. The nip and tuck „fight” between 2 top social media platform is still on. In August the difference between Facebook and Nasza Klasa was only 15 000 users! In August for both services number of Real Users was rising: Facebook was visited by 734 k more then in July and NK over 285 k RU.Source: http://interaktywnie.com/biznes/artykuly/raporty-i-badania/megapanel-sierpien-2011-wp-pl-traci-zyskuja-facebook-i-nk-21812
  51. 51. Video with Henio, character of Tesco commercials, parodying of homily of Natanek priest is breaking a record on YouTube. It‟s about to be almost 1,5 mio views. Based on analysis of Brand24, during one day the number of mentions about Tesco in social media has raised over 5 times. The highest number of comments is placed in Facebook.Source: http://interaktywnie.com/kreacja/newsy/wideo/natanek-batmanek-ma-prawie-milion-rekordowy-viral-21823
  52. 52. YouTube announced the launch of almost 100 channels containing original online content, which could put pressure on TV adspend First channels should be released in November and then consecutively the rest in next year. The 96 planned channels will be around 5 categories : sport, music, news and education, lifestyle. Among strategic partners we can read about: Red Bull, Tony Hawk, MLS, Thomson Reuters, The Wall Street Journal, Hearst Magazines, FremantleMedia, Lionsgate, IGN Entertainment and more.Source: http://www.neowin.net/news/youtube-officially-announces-youtube-tv-plans
  53. 53. Find us on Facebook We are boasting about: • Silver Effie for our media campaign: „Lays Prosto z Pieca” • Bronze Effie for our media campaign: „Piwo Kasztelan Niepasteryzowane” • Levi’s mural - have you seen it?
  54. 54. Media Direction Group webpage:www.mediadirection.com.pl In case You have any further questions concerning Media Landscape Updater, please contact Andrzej Piskorek piskorek@mediadirection.com.pl

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