John Pritchard, Microsoft UK, MediaCom Engage, 19/05/10

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John Pritchard is a Creative Strategist at Microsoft UK. This presentation was made to 50 Scottish Government Framework clients and roster agencies at MediaCom Engage in Edinburgh on the 19th May 2010, exploring opportunities for public sector organisations offered by digital channels.

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John Pritchard, Microsoft UK, MediaCom Engage, 19/05/10

  1. 1. CREATIVITY & INNOVATION John Pritchard Creative Strategist, Microsoft
  2. 2. WHY MICROSOFT?
  3. 3. AGENDA The creative execution Your content in their environments Technology and platforms Re-purposing your content Creativity in social media?
  4. 4. FOCUS
  5. 5. TARGETING
  6. 6. EXECUTION
  7. 7. EXECUTION : SIMPLICTY
  8. 8. PLATFORMS & TECHNOLOGY
  9. 9. IN GAME Tom Clancy’s Rainbow Six Vegas
  10. 10. 1,000% Traffic Increase Tom Clancy’s Rainbow Six Vegas
  11. 11. 55,000 voter registrations
  12. 12. ENGAGING ON THE DESKTOP
  13. 13. MOBILE AND APPS
  14. 14. SOCIETAL
  15. 15. LOCAL GOVERNMENT
  16. 16. MULTIPLE SCREEN THINKING
  17. 17. ENTERTAINMENT SPACE "This is a pivotal moment that will carry with it a wave of change, the ripples of which will reach far beyond video games“ STEVEN SPIELBERG
  18. 18. THE FUTURE
  19. 19. SEEING CONTENT DIFFERENTLY
  20. 20. ‘MASHING’ MAPPING
  21. 21. IN CONFIDENCE
  22. 22. IN CONFIDENCE
  23. 23. COMPETITIVE EDGE
  24. 24. SHARING THE JOURNEY
  25. 25. PARTICIPATION
  26. 26. PARTICIPATION
  27. 27. B2B : INFLUENCE I watch her program Dragons Den, and if she can make millions so can I, I want to find “To expand my out more, so lets see what prospects of finding this website does for me. work.” “The creating a buzz interested me.” “I am thinking about starting my own business.” “Just caught my eye.” “I was thinking about self employment.”
  28. 28. “BUSINESS ANGELS”
  29. 29. OFFLINE TO ONLINE
  30. 30. SOCIAL MEDIA Reach Personal Connections Advocacy
  31. 31. BIG BRANDS
  32. 32. PUBLISHING
  33. 33. AUDIENCE DO YOUR TALKING
  34. 34. "Tell me and I'll forget, Show me and I'll remember, Involve me and I'll understand"
  35. 35. SUMMARY
  36. 36. You dream it. We deliver it. jopritch@microsoft.com

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