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Social Media
Surge During
Lockdown
+70% in time users
spend on social media
since the crisis arrived
+50% increase in
Messaging
Trust is broken (but the gap is
narrowing)
Respondents want government out
front in all areas of the pandemic
response:
o to provide economic relief (86 %)
o to get the country back to normal
(79%)
o to contain Covid-19 (73%)
o to inform the public (72 %)
https://www.edelman.com/research/trust-2020-spring-update
Record trust for governments
Trust Matters
SOCIAL MEDIA IS AN IMPORTANT ANTIDOTE TO COVID-19
Link your social
networks from your
website.
Be more socially
discoverable.
Be the trusted source.
Top Performers
Local, State & Federal
Content Best Practice
• Format - the multi-media content used in posts
• Frequency - the number of posts per week plus the
consistency of posting
• Form - the structure of posts, tone and audience relevance
*See pages 32, 33 & 34
Best Practice | Facebook
Best Practice | Twitter
Best Practice | Instagram
Best Practice | YouTube
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report
State of Social Media in the Public Sector USA Report

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State of Social Media in the Public Sector USA Report

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  • 2.
  • 3.
  • 4.
  • 5.
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  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Social Media Surge During Lockdown +70% in time users spend on social media since the crisis arrived +50% increase in Messaging
  • 12. Trust is broken (but the gap is narrowing) Respondents want government out front in all areas of the pandemic response: o to provide economic relief (86 %) o to get the country back to normal (79%) o to contain Covid-19 (73%) o to inform the public (72 %) https://www.edelman.com/research/trust-2020-spring-update
  • 13. Record trust for governments
  • 14. Trust Matters SOCIAL MEDIA IS AN IMPORTANT ANTIDOTE TO COVID-19
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Link your social networks from your website. Be more socially discoverable. Be the trusted source.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
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  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54. Content Best Practice • Format - the multi-media content used in posts • Frequency - the number of posts per week plus the consistency of posting • Form - the structure of posts, tone and audience relevance *See pages 32, 33 & 34
  • 55.
  • 56. Best Practice | Facebook
  • 57. Best Practice | Twitter
  • 58. Best Practice | Instagram
  • 59. Best Practice | YouTube