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State of Social Media in the Public Sector USA Report

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Social Media
Surge During
Lockdown
+70% in time users
spend on social media
since the crisis arrived
+50% increase in
Mess...

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Trust is broken (but the gap is
narrowing)
Respondents want government out
front in all areas of the pandemic
response:
o ...

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Record trust for governments

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State of Social Media in the Public Sector USA Report

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The State of Social Media in the Public Sector in the USA report is an analysis of the social media activity of 726 Local, State, and Federal government and public sector agency accounts in 17 states in America. Authored by Joanne Sweeney, CEO of Public Sector Marketing Institute.
Download the report here: https://publicsectormarketingpros.com/state-of-social-media-report-usa/

The State of Social Media in the Public Sector in the USA report is an analysis of the social media activity of 726 Local, State, and Federal government and public sector agency accounts in 17 states in America. Authored by Joanne Sweeney, CEO of Public Sector Marketing Institute.
Download the report here: https://publicsectormarketingpros.com/state-of-social-media-report-usa/

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State of Social Media in the Public Sector USA Report

  1. 1. Social Media Surge During Lockdown +70% in time users spend on social media since the crisis arrived +50% increase in Messaging
  2. 2. Trust is broken (but the gap is narrowing) Respondents want government out front in all areas of the pandemic response: o to provide economic relief (86 %) o to get the country back to normal (79%) o to contain Covid-19 (73%) o to inform the public (72 %) https://www.edelman.com/research/trust-2020-spring-update
  3. 3. Record trust for governments
  4. 4. Trust Matters SOCIAL MEDIA IS AN IMPORTANT ANTIDOTE TO COVID-19
  5. 5. Link your social networks from your website. Be more socially discoverable. Be the trusted source.
  6. 6. Top Performers Local, State & Federal
  7. 7. Content Best Practice • Format - the multi-media content used in posts • Frequency - the number of posts per week plus the consistency of posting • Form - the structure of posts, tone and audience relevance *See pages 32, 33 & 34
  8. 8. Best Practice | Facebook
  9. 9. Best Practice | Twitter
  10. 10. Best Practice | Instagram
  11. 11. Best Practice | YouTube

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