We understand companies don't have budget for professional video crews to produce every video they need. That leaves a lot of the work to you. No need to stress: here are 7 simple steps to help you through the production process.
HOW TO CAPTURE
Studies have shown that viewers
will forgive bad video, but bad audio is
an immediate turn off.
Don’t rely on your camera's internal mic.
The internal mic will capture ‘wild’ audio and
your speaker’s voice will get lost.
it Find a quiet spot to film, ask co workers to
keep it a whisper for a bit.
53 Turn off phones
(vibrate is just as bad as a ring).
the Avoid a low hum in your audio and turn off
air conditioners or heaters and fluorescent
lights while you film.
USE A TRIPOD
This is an easy one: get a tripod, put your camera
on said tripod, and voila!
No, but seriously. You don’t want shaky footage.
Have your subject sit or stand where
he or she plans to deliver their message.
Setup your tripod and camera and
position it to capture your ultimate shot.
We like a little head room in our shots
but this is your video, not ours.
They have a great
variety of options
for small, medium
and large cameras
HOW TO LIGHT
There are a many ways to approach lighting.
But your best bet is a simple 3 point set up.
Position two lights (Key Light & Fill Light)
on either side of your set, facing the subject.
Position one light (Back Light) in the back of your set,
facing the subject.
Check for shadows and adjust accordingly.
Lowel Pro Light Kit
Google 3 Point Lighting
for example site maps
If it’s important,
it’s important enough to do right.
Mid-sentence stumbles can be tricky to edit.
Especially in single camera productions.
Stop, and start from the top of your thought.
MED| A BOSS