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Stephane DAESCHNER - Groupe MMA - Conference Media Aces Fevrier 2011

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Presentation effectuee par Stephane DAESCHNER (Groupe MMA) lors de la conference Media Aces de fervier 2011 au MBA ESG

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Stephane DAESCHNER - Groupe MMA - Conference Media Aces Fevrier 2011

  1. 1. 1 L’expérience MMA sur Facebook 8 février 20111/24/2011 Eurapco - Creating value together
  2. 2. De l’observation à l’action2 2009-2010 : Ouverture d’une page Fan MMA Observation du flux « naturel » de fans et des motivations Bilan : « on ne devient pas spontanément fan d’un assureur ! » - 2000 fans en 1 an dont 50% autres pays - Confusion avec Mixed Martial Arts - Peu d’échanges Eté 2010 : Action !1/24/2011 Eurapco - Creating value together
  3. 3. Pourquoi ?3 Un nouveau média pour être connu, aimé, choisi… 0 tracas, 0 blabla, MMA, c’est le bonheur assuré ! Objectif MMA sur Facebook : – Simplifier la vie de ses fans – Les aider à résoudre les tracas du quotidien – Contribuer à les rendre plus heureux1/24/2011
  4. 4. Comment ?4 • Créer une nouvelle page fan « Zéro Tracas, MMA » • Créer une communauté de fans sensible à nos valeurs et proche de notre univers • Cible : tous publics, national • Ton : simple, direct, ludique • Emma : l’animatrice « animée » proche de la vie des fans1/24/2011
  5. 5. Comment ?• Publications : 3 / semaine5• Type : Relationnel 80%, MMA 20%• Conseils proches de la vie des fans• Toute information issue de l’éco système MMA : prévention risques routiers, trucs et astuces de journée0tracas, MMArena, services MMA en lien avec les actions marketing…• Forme : quizz, jeux, cadeaux…1/24/2011
  6. 6. Lancement • Lancement : le 11 novembre6 • Première action : 13 nov /13 déc - Partenariat MMA sur la 2ème Journée de la Gentillesse organisée en France avec Psychologies - Un jeu 100% relationnel et interactif : « Choisissez vos amis les plus gentils…et gagnez ! »1/24/2011
  7. 7. Bilan « Mes amis les plus gentils »7 • Nombre de joueurs : près de 342 000 • Nombre de pages vues : 1,143 million • Nombre dinvitations envoyées : 3,2 millions et 920 000 acceptées (29%) • Nombre total de publications sur le mur des utilisateurs (sollicitations damis et remerciements) : 277 700 qui ont généré 1001520 "Jaime" et 38 331 commentaires. • Nombre de fans acquis : plus de 30 000 fans1/24/2011
  8. 8. 2ème jeu : Fêtes de fin d’année • Lancement 14/128 • Emma en mère Noël • 100% relationnel et interactif « Gagnez et faites gagner des cadeaux pour les fêtes !» • Plus des idées cadeaux à – 15 E à dénicher sur Journee0tracas.fr1/24/2011
  9. 9. Evolution Nombre de Fans actuels : 57 0009 Prolongement jeu 1 Période initiale jeu 1 Jeu 21/24/2011
  10. 10. Démographie10 • Population la plus représentative : 25-54 ans • Près de 70% de Français • 3,3 fois plus de femmes que d’hommes (femmes plus présentes sur les jeux) Nombre de fois où la page a été vue (jusqu’au 10/01/11) : 1 355 936 Nombre total d’impressions de fil d’actualité « Zéro Tracas, MMA » sur le mur des utilisateurs (jusqu’au 10/01/11) : 3 028 7231/24/2011
  11. 11. Score de pageScores Socialbakers ( Zéro Tracas, MMA dans le top 50 des pages Françaises)11 Nombre de fans / Evolution Récurrence, nbre, diversité des contenus Implication des fans (j’aime/commentaires Qualité des publicationsQuelques comparaisons de score de page dans le top 50 français au 12/01/11(http://www.socialbakers.com/facebook-pages/brands/france/)) BNP Paribas Oasis Fun page La Vache qui rit Les lapins crétins Blackberry France 69% 53% 76% 74% 59%1/24/2011 Sony Ericsson France AIR France SFR 76% 69% 62%
  12. 12. Engagement des fans Taux d’engagement moyen à date : 0,44 % > Très bon taux12 Evolution de l’engagement sur le dernier mois Quelques comparaisons disponibles (cette donnée n’est publique que pour ces 3 marques)1/24/2011 Coca-cola Victoria’s secret Pepsi 0,06% 0,07% 0,09%
  13. 13. TOP 5 des publications Publications à plus hauts taux de réactions13 1 2 644 « J’aime » 474 « J’aime » 64 commentaires 234 commentaires 3 4 5 496 « J’aime » 312 « J’aime » 49 commentaires 25 commentaires1/24/2011 149 « J’aime » 111 commentaires

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