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présentation des schémas du livre "les médias sociaux expliqués à mon boss" (creative commons)

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voici les schémas du livre les médias sociaux expliqués à mon boss. ils sont en téléchargement libre. le livre est disponible à l'achat à http://amonboss.com

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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présentation des schémas du livre "les médias sociaux expliqués à mon boss" (creative commons)

  1. 1. les numéros de page font référence à la version A4<br />
  2. 2. synopsys & 4ème de couv<br />les 3 phases d’une initiative d’entreprise en médias sociaux<br />Intensité/effort<br />STRUCTURER<br />3<br />FormaliserOfficialiserIndustrialiserProfessionnaliser<br />DEVELOPPER<br />2<br />Montrer les résultatsProuver l’efficacitéConvaincre et développer<br />DECLENCHER<br />1<br />Evaluer la pertinenceMesurer l’opportunitéSusciter l’appétence<br />portée/effet<br />
  3. 3. Schéma page 29<br />les 5 fondamentaux de médias sociaux <br />- 3 - COLLABORATION(travailler avec)<br />- 2 -<br />OUVERTURE<br />(dialoguer et partager)<br />- 4 -<br />ECHANGER<br />(d’égal à égal)<br />- 5 -<br />BENEFICE MUTUEL<br />(Tout le monde doit y trouver son compte)<br />- 1 -<br />LE CONTRAT DE TRANSPARENCE<br />(http://france.media-access.org/transparence)<br />
  4. 4. page 25<br />les 3 caractéristiques des médias sociaux <br />Flux RSS« PUSH »<br />Caractéristiques<br />HUMAINES<br />Intelligence <br />collective<br />Caractéristiques<br />FONCTIONNELLES<br />L’utilisateur<br />producteur<br />Médiassociaux<br />Caractéristiques<br />TECHNIQUES<br />Programmation légère<br />mashups<br />
  5. 5. page 55<br />les 3 conseils pour gérer sa e-repuration en ligne (Fadhila Brahimi)<br />- 3 -<br />ROO<br />Adéquation avec <br />la stratégie de <br />communication<br />- 2 -<br />ESPRIT « Bêta »<br />EcouteAttentionEchange<br />(*)<br />- 1 -<br />TRANSPARENCE<br />ON et OFF-LINE<br />(*) ROO = Retour sur Objectifs<br />
  6. 6. web 1<br />web 2<br />web 3<br />Des données entre elleset des individus<br />Des individus aux données<br />Des individus entre eux<br />page 59<br />du web 1.0 au web sémantique (Emmanuel Fraysse)<br />
  7. 7. page 25<br />6 étapes de la e-reputation (Jean-Marc Goachet)<br />Animer un réseautrès dense<br />Rendre service à sespublics<br />5<br />Synergie et collaboration<br />4<br />Gérer son <br />imagepourgérer sa e-reputation<br />Impliquerl’interne<br />1<br />6<br />Diffuser de l’information<br />Sensibiliser ses communautés<br />2<br />3<br />
  8. 8. Partager <br />le hashtagle plus largement possible<br />page 131<br />générer un buzz autour d’un événement<br />Facebook<br />Twitter<br />blogs<br />etc.<br />Annoncer l’événement parpetits bouts<br />webTV<br />Relayer l’info au fur et à mesure avec des bloggeurs<br />Externes<br />3<br />4<br /># annoncerun hashtag<br />2<br />html<br />1<br />Buzz kit html<br />
  9. 9. page 162<br />les missions du Community Manager<br />ACCOMPAGNER LE DEVELOPPEMENT <br />TECHNIQUE ET FONCTIONNEL<br />3<br /><ul><li> Signaler les bugs
  10. 10. Suggérer le solutions
  11. 11. Veille technologique
  12. 12. Suivi audience des outils</li></ul>2<br />ANIMER ET <br />FAIRE VIVRE<br />1<br /><ul><li> Relations fans
  13. 13. Suivi réponses & relations externes
  14. 14. Veille en ligne</li></ul>DEVELOPPER <br /><ul><li> Relations blogueurs
  15. 15. SEO, SEM
  16. 16. Partenariats
  17. 17. Collaborations internes
  18. 18. Contenus</li></li></ul><li><ul><li> Web
  19. 19. Marketing
  20. 20. Communication
  21. 21. Relation Presse</li></ul>Rattachement<br /><ul><li> Ecole de communication
  22. 22. Ecole de Commerce + spécialisation web/communication
  23. 23. Université bac+2 à bac+5 + spécialisation sciences humaines
  24. 24. 25 à 50 K€/an
  25. 25. Outils
  26. 26. CMS
  27. 27. SEO- SEM
  28. 28. Multimedia
  29. 29. Rédactionnel
  30. 30. Animation
  31. 31. Curiosité
  32. 32. Analyse
  33. 33. Forte présenceen ligne</li></ul>Personnelles<br />Techniques<br />Formation<br />Rémunération<br /><ul><li> Rédacteurs web
  34. 34. Chef de projet web
  35. 35. Chef de produit</li></ul>Postes précédents<br />page 163<br />les compétences du Community Manager<br />
  36. 36. page 171<br />la transparence dans les médias sociaux<br />REMUNÉRATION ET PRIMES AUX BLOGUEURS<br />3<br />2<br />4<br />BLOGUEURSEMPLOYÉS<br />AGENCES ET SOUS-TRAITANTS<br />5<br />1<br />MARGE DE MANŒUVRE<br />DIVULGUER SON IDENTITÉ<br />dire qui je suis, et pour qui je travaille<br />lien avec l’entreprise si l’entreprise est mentionnée<br />adapter à son contexte en respectant la loi et l’éthique<br />divulguer les liens avec l’entreprise (idem transparence interne)<br />divulguer et respecter la loi<br />
  37. 37. page 183<br />stratégies de réponse à un buzz négatif<br />NE <br />RIEN <br />ENLEVER<br />GARDER SON CALME<br />Indiquer clairement que « le point est pris »<br />et <br />« merci de votre commentaire »<br />ou<br />Incident<br />…….. se hâter lentement (festina lente) …….<br />
  38. 38. page 198<br />les points de vigilance du social media officer<br />?<br />
  39. 39. page 203<br />les possibilités offertes par twitter (Frédéric Canevet)<br />
  40. 40. page 203<br />comment agrandir son réseau et sa communauté (Frédéric Canevet)<br />
  41. 41. page 219<br />comment attirer des visiteurs sur ses sites-blogs<br />le client n’est pas conscient du problème et ne connaît pas la solution<br />Prouver le problème<br />le client connaît son problème mais pas la solution<br />le client connaît son problème et il en connaît la solution<br />cristalliserles discussions<br />Contenu<br />Documenter les problèmes des clients<br />Documenter la solution<br />

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