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Philippe GERARD - CEGOS - Conference Media Aces Juin 2010

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Presentation effectuee par Philippe GERARD (CEGOS) lors de la conference Media Aces de juin 2010 a l'Ecole Nationale d'Architecture

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Philippe GERARD - CEGOS - Conference Media Aces Juin 2010

  1. 1. LES BLOGS CEGOSPhilippe GERARD<br />
  2. 2. Former, conseiller, accompagner… dans le monde entier<br />200 000personnes formées chaque année <br />20 000entreprises clientes<br />Plus de1 000consultants<br />12 000missions sur mesure par an<br />50formations certifiantes ou diplômantes<br />
  3. 3. Nos principaux champs d’intervention : <br /><ul><li> Management et Leadership
  4. 4. Commercial
  5. 5. Efficacité professionnelle et personnelle
  6. 6. Management de projet
  7. 7. Marketing et Communication
  8. 8. Finance
  9. 9. Achats
  10. 10. Ressources Humaines
  11. 11. Management de la formation
  12. 12. Qualité Sécurité Environnement
  13. 13. Informatique technique
  14. 14. Performance industrielle…</li></ul>Une expertise métier au service de la formation professionnelle<br />Les grands domaines d’expertise et métiers de l’entreprise<br />A chaque domaine correspond une équipe d’experts dédiée, spécialisée dans son champ d’intervention<br />
  15. 15. Les six blogs professionnels Cegos<br />Six blogs animés par des managers du groupe Cegos<br />Deux nouveaux blogs en cours de création sur les Relations socialeset Qualité-Sécurité-Environnement (QSE)<br />
  16. 16. Objectifs : lien, image et référencement<br />Des billets d’experts<br />informer et fédérer les internautes<br />rester en contact avec les stagiaires<br />Cegos a une image de généraliste<br />Donner la parole à nos consultants<br />afficher nos expertises <br />Les blogs Cegos ne font pas la promotion des formations <br />logo et lien vers site Cegos<br />Optimiser le référencement naturel<br />
  17. 17. Le blog de la formation professionnelle en chiffres<br />Formation-professionnelle.fr : le blog Cegos le plus visité<br />81 billets et 274 commentaires pour 2 ans d’existence<br />Une moyenne de 250 visites par jour du lundi au vendredi<br />499 inscrits au flux RSS et 333 inscrits à l’alerte e-mail<br />Mathilde Bourdat:« Ce blog se veut être un outil de liaison entre les consultants qui interviennent sur les modules que je pilote à la Cegos, les participants aux stages et les autres personnes intéressées par les questions relatives à la formation professionnelle. Mon ambition est d'en faire un lieu de prolongation des temps forts vécus en formation, de veille et d'échanges. »<br />
  18. 18. Les autres blogs professionnels<br />Le premier blog : créé en 2008<br />Deux autres blogs depuis un peu plus d’un an<br />Les deux blogs les plus récents, depuis quelques mois<br />Le plus récent, le mois dernier<br />Un billet par semaine<br />De 30 à 100 visites par jour<br />
  19. 19. Les blogs professionnels : un objectif d’entreprise<br />L’aboutissement d’un programme d’acculturation au web 2.0<br />Séminaire de sensibilisation des managers au web 2.0 (juillet 2007)<br />Quizz d’évaluation des pratiques<br />Ateliers de formation : flux RSS et agrégateur I-google<br />Des blogs professionnels créés à la demande de l’entreprise<br />Cahier des charges : objectifs, cibles, benchmark, ressources éditoriales,…<br />Décision marketing<br />Guide de bonnes pratiques<br />Accompagnement individualisé (prise en main de Typepad) <br />Lancement du blog<br />
  20. 20. Wordpress vs Typepad<br />Les « plus »<br />possibilités SEO avancées<br />ouverture plus large sur les réseaux sociaux<br />rapidité <br />open-source <br />gratuit<br />Les « moins »<br />présence d’un webmaster obligatoire en interne<br />Support client moins réactif que celui de typepad<br />Sécurité des données<br />
  21. 21. Bénéfices des blogs<br />Bénéfices entreprise<br />Image : affirmer la multi-expertise de l’entreprise<br />Notoriété : visibilité des managers<br />Réseau : point de rencontre avec les professionnels et les stagiaires<br />Commercial : être un relais d’info sur les thématiques de formation Cegos<br />Bénéfices manager<br />Métier : formalisation de l’expertise et de la veille métier<br />Marketing : source d’information marché (réactions et commentaires) <br />Interne : vecteur de communication<br />Prestataires : lien avec les consultants externes<br />
  22. 22. Créer un blog d’entreprise…<br />Un engagement<br />Mesurer l’investissement en temps <br />Tenir un blog ne se résume pas à écrire des billets<br />Pérenniser la publication <br />Un blog engage son auteur et l’image de l’entreprise<br />Développer l’audience<br />Apporter des commentaires sur autres blogs, forums, site communautaires<br />Se faire assister… par un Community manager<br />Participer à Media Aces ;-)<br />www.cegos.fr<br />

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