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Stephane LAPEYRADE - ALCATEL-LUCENT - Conference Media Aces - 19 juin 2014

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Intervention de Stéphane LAPEYRADE (ALCATEL LUCENT) lors de la conférence Media Aces sur "Big data et medias sociaux"

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Stephane LAPEYRADE - ALCATEL-LUCENT - Conference Media Aces - 19 juin 2014

  1. 1. Association des professionnels des médias sociaux en entreprise 500 MILLIONS DE TWEETS, ET MOI, ET MOI, ET MOI Stéphane Lapeyrade, Responsable Médias Sociaux, Alcatel-Lucent @lapeyrade - @Alcatel_Lucent
  2. 2. 2 • 14,4 milliards de chiffre d’affaires en 2013, 62.000 salariés, CAC 40 • Une société française, 95% du CA à l’international ⁃ + de 50% des tweets en anglais, espagnol et français • Equipements et logiciels pour réseaux télécom (B2B) ⁃ Peu de signal, beaucoup de bruit (Alcatel-Lucent, Alcatel, ALU, AlcaLu, les mobiles…) • 50 à 70% des tweets contiennent un lien ⁃ La vraie vie et le online sont similaires ⁃ Le temps réel 20/06/2014 2 Alcatel-Lucent en quelques data
  3. 3. Cliquez-ici pour ajouter le titre 320/06/2014 3 Le signal et le bruit
  4. 4. Cliquez-ici pour ajouter le titre 420/06/2014 4 Dans la data, il y a de la data
  5. 5. Cliquez-ici pour ajouter le titre 520/06/2014 5 « Enhance 224 to 176 » (Blade Runner) • 500 millions de tweets par jour (source Twitter 2013) • 30 à 50.000 tweets « Alcatel-Lucent » par mois ⁃ 0 à 100% de bruit #çadépend • Combien de tweets intéressants? ⁃ C’est quoi, un tweet intéressant?
  6. 6. Cliquez-ici pour ajouter le titre 620/06/2014 6
  7. 7. Cliquez-ici pour ajouter le titre 720/06/2014 7 Soyons concret, parlons concept Qui, quoi, quel contenu ? • Filtrer par individus pour savoir de quoi ils parlent, et quand • Filtrer par mot-clé pour découvrir des contenus ET des individus • Filtrer par URL (viralité) Et plus encore…
  8. 8. Cliquez-ici pour ajouter le titre 820/06/2014 8 Du big data au small data Janvier – Juin 2014 Concept Alcatel-Lucent + Combes
  9. 9. Cliquez-ici pour ajouter le titre 920/06/2014 9 Du big data au small data
  10. 10. Cliquez-ici pour ajouter le titre 1020/06/2014 10 Du big data au small data
  11. 11. Cliquez-ici pour ajouter le titre 1120/06/2014 11 Du big data au small data
  12. 12. Cliquez-ici pour ajouter le titre 1220/06/2014 12 Du big data au petit tweet
  13. 13. Cliquez-ici pour ajouter le titre 1320/06/2014 13 Danse avec les data
  14. 14. Cliquez-ici pour ajouter le titre 1420/06/2014 14 Visibrain • contact@visibrain.com • http://www.visibrain.com/ • @visibrain

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