I worked in a group of four Samantha, Ivy, Hannah, and me. We created a music video
for teens. Our music videos about how teenagers fall in love and break up, we show
how difficult and struggling it bees to cope with a broken heart. My main jobs were
filming, make-up and costume, designing the C.D ancillary task and taking photographs
these were my main jobs through making the music video. Our product appeals to
young teenagers because this is the age that people fall in love and are in
As a group we decided to focus on pop genre
And this was our main area that we will concentrate on.
The genre developed in the mid 1950’s and it was a softer
version of the popular rock and roll genre. As a whole group
we felt that the song we choose is the right genre for the
song. In any kind of music video we get codes and
conventions. We expect these elements and rules to be used
in the product and in the genre as well, although these rules
can be broken or altered to create a whole new and
different product. Conventions of any music video genre are the typical rules which
are followed or sometimes broken and are what the audience expect when watching a
music video. Music videos include typical location, typical characters, mise-en-scene,
typical narratives, typical media language, and typical ideologies all these should be
included in a music video and we made sure we included this.
The conventions we used in our music video, coloured lights, rose, performance,
typical characters boyfriend. It was vital to use typical elements because we recognise
these elements because we use these elements in our everyday life. We added a guitar
to make it different but it’s very important to add sometimes which is something new
this adds a new flava to the video and for our audience who will watch it.
The innovations were likely to prove successful because the audience was used to it
and knew what to expect however the changes helped the audience so that they do not
get bored of watching the same thing.
The brand image for our music video is a sweet, innocent and a talented young female
musician. The logo we created is a very girly, elegant and has simplicity to it which
helps you focus on the image instead of the photo. Our logo is maintained and used
throughout, the colour of the logo is white back, front (brush stoke). The editing that
we did of the photocopy and it’s effects for the front and back for Eloise makes it stand
out a lot which makes it a classy, elegant, and bold look to the whole image that we
want to put across to our young audience. Also the magazine advertisement we worked
on included cartoon filter on photo shop so that the album is not abscured by photo.
This will make the CD stand out and make it different (Sony BMG focuses on pop
This was the font we
choose to use for our logo
This is the website
what we used for the
Brand image examples we used to create our product –
The main areas we wanted to target was teenagers. The fact that teenagers end up in
deep relationships which are hard to get out from or forget and this is a very delicate
age where they fall in love and become into a relationship with the opposite sex. This is
a very good target audience that we choose to become of the large mass and a large
audience which listens to music. Which will be rock, hip pop, romantic songs and also
keeping in consideration teenagers are financially beneficial because of the lack of
responsibilities they have no bills to pay for they are provided with everything and will
likely to spend it on money on music so this target audience is a very good choice.
Throughout our work we used a variety of technologies which are: Apple Mac, Digital
Camera, Jamendo, Blogger, Slide share, You tube, Word lyrics, I tunes, Video camera,
In Design, Final Cut, Moodle, Risk assessment form, phone and Da font. These are the
technologies we used throughout our work. The most effective and the most creative
technology for me was Photoshop. It was my first time using it which I found really
excited. In Photoshop I could almost create what ever I wanted which was fantastic
because on some programs you can’t even get the tools. I used Photoshop when I was
working on my ancillary task. I used all the effects, the tools to create the perfect tool.
Firstly you have to make a copy of the image to do this I had to use the command + j
key once I did this we see a copy of the background of the image which is called layer
one. Before the cutting out of the image then I had to turn off the background layer .
after I had reached this point then I had to click on the eye. It seemed nothing had
happened to the image at all but secondly I had to cut the image I had to click from the
left side and click around the whole image and put the last click point where I started
from thirdly I had to save the image after I had done this then a created a background
in IN – Design then I had to place out the cut-out image from Photoshop and resize the
image that I wanted and lastly just added text that I need to. It did influence us into
creating different construction to produce final product.
We got a really positive outcome and we will keep in consideration to improve our
product as our audience has said.
Creative Technologies And Skills that I have learned
I gained a lot of different skills using
different sites and used it effectively
for our work. We did a lot of research
and planning to get the perfect
product that we needed for our music
video. There were a lot of advantages
when we used the Photoshop because
we create the image that we wanted
and had all the tools needed to do this
but the disadvantage was when I
cutted the image and couldn’t get in
to the deep bits it got really
frustrated but got there in the end. It was new to me and it was challenging to new
programs that I never used before, but it got easier once I was in training and started
to use it often. I found slide share to be fantastic because it gave our work that boost
to show it differently and it looked better. The programmes such as Blogger, slide
share, you tube we found it was better to use and easier as well, in design was quiet
confusing at first but did not limit on creativity and produced our logo.
It advanced my skills on my project and made me even more confident on my work so I
could work efficiently outside of college when I was set to do a job. It also created a
professional product at the end.
The end product that we produced was the music video that we had planned. I am very
happy at the outcome and to the response we got for our audience. We had to work
really hard to get to where we are now and the confidence and the skill to work in
group has worked for me as a person. We did a lot of research and planning before we
went there to film. The best part of our project was filming and creating our image. I
really enjoyed working in a group. This was my best piece of work that I have produced
and shown new skills which have been improved.