A one stop guide to guest blogging- What is guest blogging? where to guest blog? why to guest blog? how to guest blog? choosing the blogs to guest post, list of blogs in different categories where you can guest blog, list of sites that pay you to guest post, guest blogging outreach template to download, and everything in between.
The headline says it all...
“The decay and fall of guest blogging for SEO”
There are still many good reasons to do some guest
blogging (exposure, branding, increased reach,
community, etc.). Those reasons existed way before Google
and they’ll continue into the future. And there are
absolutely some fantastic, high-quality guest bloggers out
there. I changed the title of this post to make it more clear
that I’m talking about guest blogging for search engine
optimization (SEO) purposes.
Say no to…
Keyword stuffed content
Black hat link building
In the end, if you are using guest
posting to rank for specific
head terms, I don’t think it
will be a good long-term strategy.
…But if you use it to help
build up your brand,
referral traffic, and overall
sales, it will continue
to be a great strategy.
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• Which type
• Why? When?
• How will you
• What is your
The guest blogging cycle
Guest blogging is part of content marketing,
which is part of marketing strategy and that
in-turn is part of your business strategy.
All this to achieve business GOALS.
Guest blogging is about placing your content for
free outside of your own blog to increase its reach.
A guest post thus is a piece of content you write
for someone else’s blog and include your author
information to build exposure and awareness
of your brand.
• Link Building
• Brand Value
Add to cart
First and foremost come up
with your guest blogging goals.
Write down everything that
you want to accomplish.
Based on those goals list down
the call-to-action (CTA) i.e.
actions you want your prospects
Now, depending on your CTAs, design
your landing pages. Once you start
guest blogging you can easily include
links to those landing pages in your
guest posts or author bio.
Once you have an idea of your
landing pages and CTAs it will
be easy to plan your content
that resonates your goals.
Your content strategy will tell you the niche (s)
that you need to focus on to harness the power
of guest blogging.
Match their style
Be a human Link
Byline with CTA Interact in
Thank you mail
Link to your content
within the post
9 Things to do before
short-listing blogs to
submit guest posts
Type of content-
Check Page Rank-
Helps rank better
Check Domain Authority-
Eliminate if <25 !
Avg. Social Shares-
Blogger & blog
Guest Blogging outreach
Out bound links-
With-in or Bio
Database template for guest blogging outreach
Click below image to DOWNLOAD
Share and market your stuff
Interact and engage in comments
section & social sites
Track social shares and comments-
look for more guest post opportunities
Send a thank you mail to blog
owner/editor- boost relationship
Pick from guest
Sites like Topsy and
Klout helps to find blogs
based on social metrics
Click to download
Epic list of 100+ sites that
pays $50+ to guest post
Keep adding links in
as you read your
Niche + Keyword
List of 200+ sites
that accept guest posts
Search string =
Niche + Keyword
Find blogs from
Aspire to accomplish your business
goals through guest blogging.
Be prepared to invite your new audience
and prospects. Get your landing pages
and content strategy ready before you
start to pitch.
Pick authority blogs in your niche
to guest post for successful goal
Strategy, quality and pillar content
will get your guest post accepted.
Byline with right CTA that adds
value to your guest content is the
key for conversion.
Here is the full story…
In other words-
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