1.
Definitive guide that
will make you
guest blogging pro

2.
Guest blogging is a
serious affair if you
want to make it on
top blogs by A-Listers
in your niche

3.
I am not talking about getting published on
“me too” blogs who accept free content from any
Tom, Dick and Harry!

4.
Are you scared?

5.
About ...
Matt Cutts's warning in his post-
“The decay and fall of guest
blogging for SEO”

6.
But read carefully…

7.
The headline says it all...
“The decay and fall of guest blogging for SEO”

8.
There are still many good reasons to do some guest
blogging (exposure, branding, increased reach,
community, etc.). Those reasons existed way before Google
and they’ll continue into the future. And there are
absolutely some fantastic, high-quality guest bloggers out
there. I changed the title of this post to make it more clear
that I’m talking about guest blogging for search engine
optimization (SEO) purposes.
“
Matt Cutts

9.
Why be scared?

10.
If you can do it ethically

11.
Say no to…
Keyword stuffed content
Black hat link building

12.
In the end, if you are using guest
posting to rank for specific
head terms, I don’t think it
will be a good long-term strategy.
…But if you use it to help
build up your brand,
referral traffic, and overall
sales, it will continue
to be a great strategy.
Neil Patel
“
Click to tweet

13.
The big
problem

14.
All the businesses
on internet are
trying to gulp their
share of audience
and attention.

15.
And there is cut-throat competition

16.
To move ahead of your competition

17.
Need to -
Glisten (in quality) & create irresistible content
Promulgate (in quantity) & boost content marketing

18.
Guest Blogging

19.
Get to the roots

20.
• Which type
of content
marketing is
more
profitable?
• Why? When?
How?
Where?
• How will you
reach your
audience
and which
medium?
• What is your
business and
its goals?
Business
Goals
Marketin
g
Strategy
Content
Marketin
g
Guest
Blogging
The guest blogging cycle

21.
Guest blogging is part of content marketing,
which is part of marketing strategy and that
in-turn is part of your business strategy.
All this to achieve business GOALS.

22.
What is
Guest Blogging?

23.
Guest blogging is about placing your content for
free outside of your own blog to increase its reach.
A guest post thus is a piece of content you write
for someone else’s blog and include your author
information to build exposure and awareness
of your brand.
Ann Smarty
“

24.
Why Guest
Blogging?

25.
Lead
generation

26.
When to
Guest Blog?

27.
Analyze your business,
learn from your past
and ask yourself -

28.
Was content
marketing
profitable
previously

29.
How to
Guest Blog?

30.
• Sales/Conversions
• Traffic
• Link Building
• Brand Value
• Credibility
Guest
Blogging Goals
Call-To-Actions
Landing Pages
Content
Strategy
Niche
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31.
First and foremost come up
with your guest blogging goals.
Write down everything that
you want to accomplish.
Based on those goals list down
the call-to-action (CTA) i.e.
actions you want your prospects
to take.

32.
 Now, depending on your CTAs, design
your landing pages. Once you start
guest blogging you can easily include
links to those landing pages in your
guest posts or author bio.
 Once you have an idea of your
landing pages and CTAs it will
be easy to plan your content
that resonates your goals.

33.
 Your content strategy will tell you the niche (s)
that you need to focus on to harness the power
of guest blogging.

34.
Where to
Guest Blog?

35.
Page
Rank
Domain
Authority
GuestBloggingStrategy
Followers
Niche
Find blogs
to guest
post
Getting your
content
accepted
Build Relation
Research
their content
Know their
audience
Personalize pitch
Match their style
and voice
Achieve Goals
Be a human Link
Social Profile
Byline with CTA Interact in
comments section
Strengthen relation
Thank you mail
Link to your content
within the post
Authority with
Irresistible content

36.
9 Things to do before
short-listing blogs to
submit guest posts

37.
Filter Blogs-
Niche Compatibility
Type of content-
Match interests
Check Page Rank-
Helps rank better

38.
Check Domain Authority-
Eliminate if <25 !
Avg. Social Shares-
Per post
Engagement-
Comments

39.
Fan Following-
Blogger & blog
Maintain database-
Guest Blogging outreach
Out bound links-
With-in or Bio

40.
Database template for guest blogging outreach
Click below image to DOWNLOAD

41.
How to get your
content accepted?

42.
Break down sorted list of blogs into 3 tiers
*Refer the template
Tier 1
Tier 2
Tier 3

43.
Pre- Pitch

44.
Engage with blog owner
Visit blog frequently
Study popular posts
Study & Communicate

45.
The Pitch

46.
One or multiple ideas
Pitch/full post/
headline/idea

47.
Post Pitch

48.
Provide all the promised
add-ons and attachments
Write blog
post like a pro
Format for online
audience who skim Include CTAs in
bio to meet your goals
Honor revision
requests

49.
What after
your Guest post
is published?

50.
Share and market your stuff
Interact and engage in comments
section & social sites
Track social shares and comments-
look for more guest post opportunities
Send a thank you mail to blog
owner/editor- boost relationship

51.
Finding the
blogs to submit
Guest posts

52.
Pick from guest
posts portfolio
by bloggers
Sites like Topsy and
Klout helps to find blogs
based on social metrics
Click to download
Epic list of 100+ sites that
pays $50+ to guest post
Keep adding links in
the template/bookmark
as you read your
favourite blogs
MyBlogGuest.com
BloggerLinkUp.com

53.
Directories-
AllTop, Technorati
BestOfTheWebBlogs
& BlogSearchDirectory
Twitter search-
Niche + Keyword
Click
List of 200+ sites
that accept guest posts
Google search-
Search string =
Niche + Keyword
Find blogs from
your feedreader
& bookmarks

54.
Key takeaways

55.
 Aspire to accomplish your business
goals through guest blogging.
 Be prepared to invite your new audience
and prospects. Get your landing pages
and content strategy ready before you
start to pitch.

56.
 Pick authority blogs in your niche
to guest post for successful goal
conversion.
 Strategy, quality and pillar content
will get your guest post accepted.
 Byline with right CTA that adds
value to your guest content is the
key for conversion.

57.
Here is the full story…
In other words-
Click
YOUR HANDOUT

58.
@QueensQuill
QueensQuill
www.queensquill.com
Click to connect