Ecommerce marketing channels .pdf ebay

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Ecommerce marketing channels .pdf ebay

  1. 1. eCommerce MarketingChannelsElad Goldenberg
  2. 2. The 3 Verticals of eCommerce Strategy The The Marketing Offering Experience Channels 2 The 3 Verticals of eCommerce Strategy
  3. 3. The Offering 1. Can you 2. What do you do translate and is it worth your offline selling it online? experience to online? 3. Who is your target audience? 3 The Offering
  4. 4. The Experience Clear and consistent experience serves to: 1. Build trust & 2. Provide confidence information and context 3. Put products 4. Make purchasing in front of customer as easy as possible 4 The Experience
  5. 5. Marketing Channels Leveraging your offering and experience to the right customers at the right place 1. What is the right 2. How to drive brand strategy traffic to your for your store? company? 3. How to choose the right channel? 5 Marketing Channels
  6. 6. Marketing Channels 1. Single Brand vs. Marketplace 6 Marketing Channels
  7. 7. Marketing Channels 2. Drive traffic ✦ SEO ✦ SEM ✦ Ad campaigns ✦ Shopping comparison ✦ Blogs & product reviews ✦ Affiliation networks 7 Marketing Channels
  8. 8. Marketing Channels 2. Drive traffic ✦ Offline to online 8 Marketing Channels
  9. 9. Marketing Channels 3. Make it social ✦ Social networks 9 Marketing Channels
  10. 10. Marketing Channels 3. Make it social ✦ Social merchandising 10 Marketing Channels
  11. 11. Marketing Channels 3. Make it social ✦ It’s all about sharing 11 Marketing Channels
  12. 12. Marketing Channels 4. Make it mobile By 2014, mobile internet usage By 2020 there will will exceed desktop usage be 10 billion mobile connected devices US m-commerce Sales, 2010 - 2015 Sales stemming from mobile devices accounted for only $3.5 billion in 2010 but are projected to grow to $31 billion in 2015 12 Marketing Channels
  13. 13. Marketing Channels5. Geo location✦ Where we are and what’s around us?
  14. 14. Marketing Channels 6. Emerging channels ✦ Flash-sells & coupons - Selling on specific time slots and/or limited series 14 Marketing Channels
  15. 15. Marketing Channels 6. Emerging channels ✦ Personal subscription - Consumer chooses from a selection of products for a flat rate 15 Marketing Channels
  16. 16. Marketing Channels 6. Emerging channels ✦ Collaborative consumption - Peer-to-peer marketplace for swapping, sharing, bartering, trading and renting 16 Marketing Channels
  17. 17. Thank You!

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