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Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Big Data for Marketing
Yotam Aner
Marketing Technol...
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
marketing data
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
DMP
SEM
SEO
CPM
PPC
MQL
SQL
DSP ATL
BTL
TTL
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Source: http://cdns2.freepik.com/free-photo/_318-38...
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
https://myaccount.google.com/
http://bluekai.com/re...
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Oracle CX
Complete Customer Experience Platform
Ora...
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
In God we trust. All others must bring data.
W. Edw...
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https://il.linkedin.com/in/yotamaner
yotam.aner@ora...
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Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015
Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015
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Big data and marketing automation yotam aner - oracle - Dig-it Marketing 2015

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Big data and marketing automation yotam aner - oracle - Dig-it Marketing 2015

  1. 1. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Big Data for Marketing Yotam Aner Marketing Technology Leader Oracle June 29, 2015
  2. 2. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | marketing data
  3. 3. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | DMP SEM SEO CPM PPC MQL SQL DSP ATL BTL TTL
  4. 4. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
  5. 5. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Source: http://cdns2.freepik.com/free-photo/_318-38698.jpg
  6. 6. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
  7. 7. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | https://myaccount.google.com/ http://bluekai.com/registry/ Take a Look - What They Know About You….
  8. 8. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle CX Complete Customer Experience Platform Oracle Marketing Integrated Customer Experience Foundation Social Network Mobile Integrations Oracle Sales Oracle CPQ Oracle Commerce Oracle Service Oracle Social Analytic KPIs & Dashboards Predictive Analytics
  9. 9. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | In God we trust. All others must bring data. W. Edwards Deming, statistician, professor, author, lecturer, and consultant.
  10. 10. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | https://il.linkedin.com/in/yotamaner yotam.aner@oracle.com
  11. 11. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

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