The Meathead Movers Story


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The Meathead Movers Story as delivered by Aaron Steed, CEO, at the Annual CEO (Collegiate Entrepreneurs’ Organization) National Conference. Where we came from, core values that lead us and some of the adversity we’ve had to overcome along the way. It’s been a wild ride and we’re just getting started. If you find the presentation moving, we’d love to hear from you!

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The Meathead Movers Story

  1. 1. Meathead Story Aaron Steed, President & CEO, Meathead MoversCollegiate Entrepreneurs’ Organization, October 28 2011
  2. 2. So you got your education. Great! Now what?How many graduates want to become a mover? LOL!
  3. 3. Get movingStarted at 15 & 17 with $100Customer rented truckNo set hourly rateNothing to lose
  4. 4. Working for the tipVIP Chair Jogging Tri-tip Sando Meathead Moment Post-move call Word of Mouth
  5. 5. Aha momentSLO to Chico, CA A whopping $250 & a train ticket
  6. 6. BHAG (Big Hairy Audacious Goal) Who’s Goliath?Slay Goliath and become the front-runner in the moving industry withprofessionally trained student-athlete movers, nationwide.
  7. 7. I think we kicked the hornets nest Turning Point
  8. 8. Goliath strikes backVanlines hire a team of lawyers200+ page affidavit submitted to PUCPUC takes action and shuts down phoneState ordered cease and desistDecision to compete
  9. 9. Harder you work, Luckier you get Ask for forgiveness, not permission Prepared to outwork anyone Mentorship Used our youth as an advantage No one’s perfect, learn lessons once Youngest licensed mover in US
  10. 10. Fighting for credibilityNew TimesSan Luis Obispo County LibraryLoan to start the fleet
  11. 11. Build a #Winning team Circle of Champions Accountant & Lawyer Don’t expect others to do what you won’t
  12. 12. Mission StatementMeathead Movers is revolutionizing the moving industryone relationship at a time. We are accomplishing this byproviding the first client and employee focused movingservice. Our founding principle is to support student athletes working their way through college in pursuit of their own American dream, and that will never change. We work hard, have fun, and serve our community by providing premium moving services as well as assisting victims of domestic violence with a fresh start in life.
  13. 13. Starts and ends with the peopleCulture = “The X Factor”
  14. 14. Locker Room
  15. 15. Weight Room Get my PUMP on
  16. 16. Computer Lab Get my LEARN on
  17. 17. Clothing Line
  18. 18. Meathead Parties
  19. 19. Meathead Parties
  20. 20. Meathead Parties
  21. 21. STUD of the Month
  22. 22. Girls’ Night Out
  23. 23. Pad Wrapping
  24. 24. Request Movers 1
  25. 25. Request Movers 2
  26. 26. Request Movers 3
  27. 27. Most Requested
  28. 28. Top Guns
  29. 29. Building a System The company shouldn’t depend on you Work ON, not IN your business
  30. 30. PearlsIt’s not what you do, its why you do itDevelop the people around you, know when to followUnder promise, over deliverCreate a sustainable competitive advantageFocus on only a few projects at a time
  31. 31. Social Responsibility Give back more than you take Leverage your donation through company operations Get creative about providing value Cal Poly Athletics Womens Shelter San Diego Fires DISASTER RELIEF COMMUNITYSCHOLASTIC CP French Hospital ‘05 & ‘07 Entrepreneurship SLO Symphony Red Cross San Luis Obispo Childrens Museum Direct Relief High School International Rotary Cuesta College United Way Alzheimers These Numbers Association Susan G. Komen Have Faces Wellness CASA Community
  32. 32. Be a Media Darling Be newsworthy Target and develop relationships Use youth to your advantage Become your industry expert
  33. 33. Problems are opportunities Typical movers Bait/Switch charging tactics Consolidated trucks Doubling Down Rich McClure - CEO United Vanlines
  34. 34. Previous Expansion Santa Maria Expanded to Branch LA & The OC Ventura Branch
  35. 35. Growth Meathead Annual Revenues$6,000,000$5,000,000$4,000,000$3,000,000$2,000,000$1,000,000 $- 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
  36. 36. [YOUR LOGO HERE] Future Expansion
  37. 37. [YOUR LOGO HERE] Storage Partnerships
  38. 38. Let’s ConnectMention on our Facebook “I’m a CEO” and get a FREE T-shirt